---
title: "electric razors for women — $8.0M/yr Amazon United States Niche, Score 76/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/electric-razors-for-women"
last_updated: "2026-07-20T23:31:23.570Z"
locale: en
meta:
description: "electric razors for women clears our launch bar: a $8.0M/yr market growing +20.2% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "electric razors for women clears our launch bar: a $8.0M/yr market growing +20.2% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "electric razors for women — $8.0M/yr Amazon United States Niche, Score 76/100 - Flapen"
---
# **electric razors for women**
**Launch it**
A $8.0M/yr market growing +20.2% this quarter with returns at 0.8% — clears our launch bar.
Market size 100Growth 50Conversion 64Competition 70Returns 96Price range 86Avg price 95Brand share 85Review moat 24Quality gap 82
**Market size**
**Incredible****$8.0M**
$8.0M/yr · 5.2M searches
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$27.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.80–$77.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,279.22**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, electric razors for women is a $8.0M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul. Verdict: Launch it — 76/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$6.8M–$8.2M**
- units × avg price
- **Launch success**
- **86%**
- 12 of 14 new (360d)
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **139 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**50%**
Top 20: 92%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**46%**
- Ufree18% - Remington12% - Risina10% - OLOV5% - WEQOEE5% - Gillette Venus4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
175K125KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/electric-razors-for-women/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$401K10%$802K15%$1.2M20%$1.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ufree Bikini Trimmer Electric Razors for Women Ceramic Blade Body Hair Trimmer IPX7 Waterproof Rechargeable Lady Shaver Personal Groomer for Legs & Pubic Hair Gifts for Women Purple**Ufree**$20.97**4.2★6,926 rev](https://www.amazon.com/dp/B0CHMK175V) [2**Risina Bikini Trimmer for Women - Painless Electric Razors for Silk Skin Cordless Body Shaver with Ceramic Blade Replaceable Lady Razor IPX7 Waterproof & Easy Cleaning Birthday Gifts for Women**Risina**$23.96**4.3★14,481 rev](https://www.amazon.com/dp/B0D4DC3GMS) [3**Remington Smooth & Silky Electric Shaver for Women 4-Blade Smooth Glide Foil Shaver and Bikini Trimmer with Almond Oil Strip Shave Wet or Dry**Remington**$44.20**4.2★9,844 rev](https://www.amazon.com/dp/B01CNQTALI) [4**5-in-1 Electric Razors for Women 7D Magnetic Heads Full Body Shaver Waterproof Wet Dry Hair Remover with LED Display Rechargeable Bikini Trimmer for Underarms Face Legs Lips Arms (Purple)**WEQOEE**$48.50**4.2★430 rev](https://www.amazon.com/dp/B0FX9CVZ41) [5**Philips SatinShave Essential Womens Wet & Dry Electric Shaver for Legs & Body Cordless with Hypoallergenic Foil HP6306/50**Philips**$16.84**4.3★18,688 rev](https://www.amazon.com/dp/B00K3FFIOA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orchrose Electric Razor for Women Rechargeable: 2-in-1 Painless Shaver for Face Legs Underarms and Bikini Area - Twist Knob Travel Lock Design**Orchrose**$24.22**93 rev1mo ago](https://www.amazon.com/dp/B0H2YSFGQS) [**Electric Razors for Women 7D Floating Head Cordless Shaver Wet/Dry Painless Hair Remover with Detachable Head Waterproof for Face Legs Underarm Ideal Gift (Pink)**CIVZNG**$30.96**120 rev3mo ago](https://www.amazon.com/dp/B0GV43BVGG) [**MALEGEBAZ Electric Razors for Women - 7D Electric Shaver for Women IPX8 Waterproof with USB-C Fast Charge LED Display 2 Speeds & Magnetic Heads Raspberry Sorbet**MALEGEBAZ**$40.50**43 rev4mo ago](https://www.amazon.com/dp/B0GSQMRR26) [**Orchrose Electric Razor for Women Rechargeable: 2-in-1 Painless Shaver for Face Legs Underarms and Bikini Area Twist to Open Design Preventing Accidental Activation**Orchrose**$26.08**138 rev5mo ago](https://www.amazon.com/dp/B0GKFM56PS) [**rategist Cordless Electric Razors for Women: Rechargeable Painless Bikini Trimmer for Body Hair - Shaver with for Face/Underarm/Leg Light Pink**rategist**$16.23**281 rev7mo ago](https://www.amazon.com/dp/B0G4W3K822)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beanify 2026 Electric Razor for Women Men 4 in 1 Ladies Wet & Dry Body Razors and Facial Hair Remover Rechargeable LED Display Hair Removal Kit for Nose Face Body Bikini Hair (Multicolor Pink)**Beanify**$23.52**4.2★**▲ 204%**](https://www.amazon.com/dp/B0FF8H6ZNJ) [**Orchrose Electric Razor for Women Rechargeable: 2-in-1 Painless Shaver for Face Legs Underarms and Bikini Area - Twist Knob Travel Lock Design**Orchrose**$24.22**4.7★**▲ 200%**](https://www.amazon.com/dp/B0H2YSFGQS) [**Electric Razors for Women 7D Floating Head Cordless Shaver Wet/Dry Painless Hair Remover with Detachable Head Waterproof for Face Legs Underarm Ideal Gift (Pink)**CIVZNG**$30.96**4.5★**▲ 200%**](https://www.amazon.com/dp/B0GV43BVGG) [**MALEGEBAZ Electric Razors for Women - 7D Electric Shaver for Women IPX8 Waterproof with USB-C Fast Charge LED Display 2 Speeds & Magnetic Heads Raspberry Sorbet**MALEGEBAZ**$40.50**3.4★**▲ 197%**](https://www.amazon.com/dp/B0GSQMRR26) [**SHPAVVER Electric Razors for Women Legs: Rechargeable Electric Shavers for Body - Waterproof Wet Dry Hair Remover for Lady Face Underarms Public (Glossy Pink)**SHPAVVER**$43.95**4.3★**▲ 149%**](https://www.amazon.com/dp/B0G3J73J84)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Ease of use”*
**Quality-Overall**13%
*“Great price for quality”*
**Value For Money**9%
*“Great buy for the money”*
**Soft Feel**7%
*“smooth as butter”*
**Charging**6%
*“Charges fast”*
**Efficiency**6%
*“Works smoothly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Battery Life**4%
*“Batteries last a long time”*
**Hair Removal**3%
*“Great Hair Remover”*
**Allergies**2%
*“doesnt irritate the skin”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Poor Functionality”*
**Durability**15%
*“Broke after a month”*
**Quality-Overall**8%
*“Lowered quality”*
**Charging**8%
*“Cannot Charge”*
**Value For Money**6%
*“not worth the cost”*
**Allergies**5%
*“Skin irritation”*
**Battery Life**4%
*“Battery life is terrible”*
**Suitability Short Hair**2%
*“with short hair”*
**Sensitivity-Overall**2%
*“Bad for sensitive skin”*
**Hair Related**2%
*“Pulls hair”*
### **Top return reasons **
**Functionality-Overall**35%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Charging**7%
**Suitability Short Hair**6%
**Value For Money**4%
**Size-Overall**4%
**Damage/Burn Hair**4%
**Product Condition**3%
**Quality-Overall**3%
## **Common questions**
- **Is electric razors for women profitable to sell on Amazon United States?**
- The niche generates $8.0M/yr across 36 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Launch it (76/100).
- **How competitive is the electric razors for women niche?**
- 28 brands and 82 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in electric razors for women?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for electric razors for women peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the electric razors for women niche?**
- Listings span $6.80–$77.37; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 6,279 reviews — the moat a new listing must climb.
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