---
title: "Products — electric razor for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/electric-razor-for-men/products"
last_updated: "2026-08-10T01:25:04.415Z"
locale: en
meta:
  description: "Niche score 63/100 · $48.8M/yr market · 16.5M searches/yr · $62.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $48.8M/yr market · 16.5M searches/yr · $62.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — electric razor for men - Flapen"
---

# **electric razor for men**

**Launch it**

A $48.8M/yr market growing +4.2% this quarter with returns at 2.3% — clears our launch bar.

Market size 100Growth 30Conversion 56Competition 76Returns 68Price range 24Avg price 89Brand share 53Review moat 22Quality gap 73

**Market size**

**Incredible****$48.8M**

$48.8M/yr · 16.5M searches

**Avg price**

**Great****$62.80**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$14.75–$365.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****10,432.79**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products