---
title: "Electric Razor for Men — $48.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/electric-razor-for-men"
last_updated: "2026-08-06T01:33:41.071Z"
locale: en
meta:
description: "Niche score 63/100 · $48.8M/yr market · 16.5M searches/yr · $62.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $48.8M/yr market · 16.5M searches/yr · $62.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Electric Razor for Men — $48.8M/yr Amazon US Niche (2026) - Flapen"
---
# **electric razor for men**
**Launch it**
A $48.8M/yr market growing +4.2% this quarter with returns at 2.3% — clears our launch bar.
Market size 100Growth 30Conversion 56Competition 76Returns 68Price range 24Avg price 89Brand share 53Review moat 22Quality gap 73
**Market size**
**Incredible****$48.8M**
$48.8M/yr · 16.5M searches
**Avg price**
**Great****$62.80**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$14.75–$365.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****10,432.79**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric razor for men is a $48.8M/yr Amazon United States market (16.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric razor for men market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$37.7M–$50.2M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**73%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**24%**
- Norelco42% - Braun10% - Ufree10% - MANSCAPED7% - Mbzoey5% - OLOV3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
600K400KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/electric-razor-for-men/trend)
## **Top electric razor for men search terms**
- **electric razor for men**2.9M/yr+1.4%4.8% conv. - **foil shaver**1.5M/yr+7.0%2.9% conv. - **shavers for men**1.7M/yr+1.3%2.4% conv. - **electric shavers for men**1.6M/yr-5.7%4.0% conv. - **electric razor**1.5M/yr+14.8%3.5% conv. - **shaver**1.2M/yr+3.9%1.8% conv. - **electric shaver**892K/yr+12.2%2.7% conv. - **norelco electric shavers for men**613K/yr+9.3%6.2% conv. - **mens electric razor**612K/yr+5.0%4.7% conv. - **philips norelco**506K/yr+11.1%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/electric-razor-for-men/search-terms)
## **Top electric razor for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2.0M8%$3.9M12%$5.9M16%$7.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Norelco Shaver 2400 Series Wet and Dry Electric Shaver Pop-up Trimmer P-Cap Deep Black Model X3001/90**Norelco**$39.84**4.3★62,276 rev](https://www.amazon.com/dp/B0CLWVH384) [2**Philips Norelco One 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Technology 1x 360 for Face 5in1 Adjustable Comb Model QP2724/90**Norelco**$35.16**4.4★13,442 rev](https://www.amazon.com/dp/B0BZQTSBWZ) [3**Philips Norelco Shaver 3900 Series Wet and Dry Electric Shaver P-Cap Travel Pouch Charging Stand Storm Blue Model S3341/92**Norelco**$71.18**4.4★33,955 rev](https://www.amazon.com/dp/B0CLX1573H) [4**Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50**Norelco**$22.00**4.4★2,326 rev](https://www.amazon.com/dp/B0FHXPF71X) [5**Mbzoey Electric Foil Shavers for Men: Mini Electric Razor for Face - IPX7 Waterproof Cordless Razor with LED Display & Fast Charge - Micro-Comb Technology & Precision BladesFathers Day Gifts**Mbzoey**$37.95**4.3★3,541 rev](https://www.amazon.com/dp/B0F62R84FS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black**Tulzim**$35.39**252 rev4mo ago](https://www.amazon.com/dp/B0GG9WL1HD) [**Series 3 3010s Wet & Dry Electric Shaver for Men/Rechargeable Electric Razor Blue**Braun**$46.95**279 rev7mo ago](https://www.amazon.com/dp/B0FYGVHX32) [**Ufree 3-in-1 Beard Trimmer for Men IPX6 Waterproof Electric Razor Shaver Hair Mustache Body Nose Trimmer Type-C Clippers Husband Father boy Grooming Kit Birthday Gifts for Men Dad**Ufree**$20.43**3,162 rev11mo ago](https://www.amazon.com/dp/B0FCYBJK6T) [**Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50**Norelco**$22.00**2,326 rev11mo ago](https://www.amazon.com/dp/B0FHXPF71X) [**PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men**PRITECH**$16.28**1,228 rev1y ago](https://www.amazon.com/dp/B0F997FHHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black**Tulzim**$35.39**4.4★**▲ 259%**](https://www.amazon.com/dp/B0GG9WL1HD) [**PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men**PRITECH**$16.28**4.5★**▲ 216%**](https://www.amazon.com/dp/B0F997FHHR) [**Braun Series 7 7032cs Flex Electric Razor for Men Wet & Dry Electric Razor Rechargeable Cordless Foil Shaver with Beard Trimmer and Charging Stand Silver**Braun**$149.29**4.3★**▲ 72%**](https://www.amazon.com/dp/B0CFC3V3FC) [**Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50**Norelco**$22.00**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FHXPF71X) [**Philips Norelco Shaver 3600 Series Wet and Dry Electric Shaver P-Cap Travel Pouch Storm Blue Model S3243/91**Norelco**$61.36**4.4★**▲ 45%**](https://www.amazon.com/dp/B0CLWDF9NK)
**~~View all trending →~~**
## **What buyers say about electric razor for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“nice quality set”*
**Value For Money**13%
*“Fair price”*
**Ease Of Use**11%
*“Easy to handle”*
**Charging**7%
*“Fully charged”*
**Advertised Vs Actual Product**5%
*“Does What it Says”*
**Battery Life**5%
*“Battery life is awesome”*
**Efficiency**5%
*“Works really well as described”*
**Soft Feel**4%
*“Smooth shave”*
**Add-Ons/Attachments**3%
*“Easy to attach”*
**Ease Of Cleaning**3%
*“Cleans up easily”*
### **What buyers complain about **
**Durability**14%
*“Broke in a week”*
**Charging**13%
*“Does not charge”*
**Quality-Overall**12%
*“Not the quality expected”*
**Functionality-Overall**9%
*“barely works”*
**Value For Money**6%
*“Expensive”*
**Battery Life**4%
*“Battery Doesn't Last”*
**Allergies**3%
*“Irritates skin”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Suitability Short Hair**2%
*“needs to be a bit more powerful for shorter hair”*
**Add-Ons/Attachments**2%
*“Attachments are cheap”*
### **Top return reasons **
**Functionality-Overall**26%
**Advertised Vs Actual Product**11%
**Charging**10%
**Defective Material/Parts**8%
**Suitability Short Hair**7%
**Size-Overall**5%
**Quality-Overall**5%
**Value For Money**5%
**Product Condition**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is electric razor for men profitable to sell on Amazon United States?**
- The niche generates $48.8M/yr across 48 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Launch it (63/100).
- **How competitive is the electric razor for men niche?**
- 24 brands and 98 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in electric razor for men?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.3%.
- **When does demand for electric razor for men peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the electric razor for men niche?**
- Listings span $14.75–$365.18; the average listing price is $62.80 (sweet spot $15–$100). The average incumbent carries 10,433 reviews — the moat a new listing must climb.
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