---
title: "Ekos Hand Cream — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ekos-hand-cream"
last_updated: "2026-08-11T05:29:33.918Z"
locale: en
meta:
description: "Niche score 45/100 · $95K/yr market · 359K searches/yr · $34.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $95K/yr market · 359K searches/yr · $34.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ekos Hand Cream — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **ekos hand cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 30Conversion 10Competition 90Returns 87Price range 27Avg price 95Brand share 1Review moat 71Quality gap 38
**Avg price**
**Incredible****$34.85**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****650.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$11.94–$321.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$95K**
$95K/yr · 359K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ekos hand cream is a $95K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ekos hand cream market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$139K–$174K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,418**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **70%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**6 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**0%**
- natura81% - Natura9% - Bagues7% - NATIVA SPA O BOTICÁRIO2% - Natura Onecoat1% - Natura Health Products0%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ekos-hand-cream/trend)
## **Top ekos hand cream search terms**
- **natura**228K/yr+7.6%0.5% conv. - **natura ekos**21K/yr-10.1%1.2% conv. - **natura perfume**16K/yr+1.8%0.7% conv. - **natura tododia**15K/yr-21.9%0.8% conv. - **productos natura**7K/yr+19.4%0.2% conv. - **natura perfume for women**9K/yr-6.9%0.5% conv. - **ekos**8K/yr+2.4%1.2% conv. - **natura soap**6K/yr+19.1%3.0% conv. - **natura brasil**6K/yr+21.3%0.7% conv. - **sabonete natura**7K/yr+2.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ekos-hand-cream/search-terms)
## **Top ekos hand cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**natura Tukum Hyaluronic Acid Boosting Body Lotion Moisturizer for Dry Skin Improves Texture & Elasticity Deep Hydration Vegan Skincare Brazilian Body Care 13.5 fl oz (400ml)**natura**$26.76**4.5★1,846 rev](https://www.amazon.com/dp/B098XVKF4B) [2**natura - Mame e Beb Mom & Baby Cologne | Gentle Fresh Scent for Babies | Alcohol-Free Hypoallergenic Pediatrician Tested Vegan & Safe Daily Use 3.4 fl oz (100 ml)**natura**$25.96**4.2★1,551 rev](https://www.amazon.com/dp/B07X3XX438) [3**natura - Deluxe Hand Cream Holiday Set 4 Vegan Brazilian Hand Cream Gift Collection Brazil Nut Passion Fruit Aa & Cumaru Nourishing Moisturizer for Dry Hands Full Size 2.6 oz**natura**$40.68**4.6★2,232 rev](https://www.amazon.com/dp/B0FTG7WZMJ) [4**Natura - Brazil Nut Hand Cream Travel Size- Anti-Dryness Castanha Hand Balm - 24-Hour Deep Hydration Moisturizer - Vegan - Brazilian Beauty Secrets - Self Care & Body Care - 1.4oz (40g)**natura**$12.48**4.6★2,232 rev](https://www.amazon.com/dp/B0CMJ9JDKF) [5**Natura Tukum Hyaluronic Acid Boosting Hand Cream Travel Size - Moisturize & Improve Skin Texture - Anti-Signs & Anti-Aging - Vegan Skin Care - Brazilian Beauty Secrets - 1.41oz (40g)**natura**$11.94**4.6★2,232 rev](https://www.amazon.com/dp/B098XVYXJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**natura - Deluxe Hand Cream Holiday Set 4 Vegan Brazilian Hand Cream Gift Collection Brazil Nut Passion Fruit Aa & Cumaru Nourishing Moisturizer for Dry Hands Full Size 2.6 oz**natura**$40.68**2,232 rev9mo ago](https://www.amazon.com/dp/B0FTG7WZMJ) [**natura - Brazil Nut Dream Quartet Minis Set (4 Travel Size Products) - Castanha Hydration - Bar Soap Shower Cream Body Lotion and Hand Cream - Gift Box - Vegan Skin Care - Beauty from the Amazon**natura**$25.36**53 rev12mo ago](https://www.amazon.com/dp/B0FHJCC475) [**natura Ekos Body Mist Cacau Frescor Eau de Toilette - Long Lasting Fragrance - Notes of Orange Gardenia Chocolate Sandalwood Vanilla Musk - Spicy and Sweet Womens Perfume 150 ml**natura**$35.18**41 rev1y ago](https://www.amazon.com/dp/B0DXP7B731) [**Natura Tododia Collection Vegetable Soap Bar 5 x 100g - Pecan and Cocoa - Sabonete em Barra Vegetal 5 x 100 Gr - Noz Pecan and Cacau**Bagues**$26.95**9 rev1y ago](https://www.amazon.com/dp/B0FWCVJR5C) [**Natura Tododia Hazelnut and Blackcurrant Roll-On Antiperspirant Deodorant For Women 2.36 Fl Oz 70ml Avel e Casis**Bagues**$15.21**15 rev1y ago](https://www.amazon.com/dp/B0G16L7G3M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**natura - Deluxe Hand Cream Holiday Set 4 Vegan Brazilian Hand Cream Gift Collection Brazil Nut Passion Fruit Aa & Cumaru Nourishing Moisturizer for Dry Hands Full Size 2.6 oz**natura**$40.68**4.6★**▲ 212%**](https://www.amazon.com/dp/B0FTG7WZMJ) [**natura Kaiak Aventura Eau de Toilette for Women - Long Lasting Fragrance with Notes of Fresh Citrus Peony Jasmine Musk & Amber - Fresh & Floral Womens Perfume 100 ml (3.4 fl oz)**natura**$53.27**4.7★**▲ 149%**](https://www.amazon.com/dp/B0CJ3HGGVV) [**Natura Tododia Hazelnut and Blackcurrant Roll-On Antiperspirant Deodorant For Women 2.36 Fl Oz 70ml Avel e Casis**Bagues**$15.21**4.4★**▲ 123%**](https://www.amazon.com/dp/B0G16L7G3M) [**natura - Brazil Nut Body Lotion Concentrate Castanha Refill**natura**$13.43**4.4★**▲ 113%**](https://www.amazon.com/dp/B0DCPCZ9VJ) [**natura Ekos Maracuja Nectar para as Maos Passion Fruit Hands Moisturizer 75g**natura**$16.98**4.5★**▲ 111%**](https://www.amazon.com/dp/B091DH3H25)
**~~View all trending →~~**
## **What buyers say about ekos hand cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Amazing scent”*
**Quality-Overall**12%
*“Excellent product”*
**Moist/Dry**8%
*“Great Moisturizer”*
**Soft Feel**5%
*“Skin is smooth”*
**Value For Money**4%
*“this is cheaper”*
**Durability**3%
*“I hope it's durable”*
**Suitability Dry Skin**3%
*“moisturizers your skin”*
**Advertised Vs Actual Product**2%
*“does what it says”*
**Absorbency**2%
*“It is absorbent”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Smell**33%
*“Doesnt smell that good”*
**Value For Money**17%
*“not worth the money”*
**Natural Resource Wastage**4%
*“a loss of money”*
**Durability**4%
*“Doesn't last long”*
**Material Quality**4%
*“The plastic feel is more like maybe 50 dollars plastic not turf feeling at all”*
**Coverage**3%
*“Disappointing coverage”*
**Quality-Overall**3%
*“Quality control is lacking from this company”*
**Moist/Dry**2%
*“I didnt find it hydrating”*
**Ease Of Use**2%
*“Containers are tuff to open”*
**Ease Of Cleaning**2%
*“Dirty product”*
### **Top return reasons **
**Smell**46%
**Advertised Vs Actual Product**11%
**Leak-Proof**8%
**Size-Overall**7%
**Product Condition**6%
**Value For Money**4%
**Hard Feel**2%
**Functionality-Overall**2%
**Color**2%
**Moist/Dry**2%
## **Common questions**
- **Is ekos hand cream profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 69 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the ekos hand cream niche?**
- 6 brands and 29 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ekos hand cream?**
- Top complaints mined from reviews: Smell, Value For Money, Natural Resource Wastage. The return rate is 1.4%.
- **When does demand for ekos hand cream peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ekos hand cream niche?**
- Listings span $11.94–$321.87; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.
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