---
title: "Ehd Sunscreen — $2K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ehd-sunscreen"
last_updated: "2026-08-10T21:48:10.880Z"
locale: en
meta:
description: "Niche score 49/100 · $2K/yr market · 19K searches/yr · $26.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $2K/yr market · 19K searches/yr · $26.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ehd Sunscreen — $2K/yr Amazon US Niche (2026) - Flapen"
---
# **ehd sunscreen**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 4Competition 95Returns 93Price range 82Avg price 95Brand share 76Review moat 23Quality gap 40
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.99**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.08–$62.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,878.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, ehd sunscreen is a $2K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ehd sunscreen market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**176**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**18%**
Top 20: 56%
**Open market**
**38%**
- La Roche-Posay22% - EltaMD21% - ROUND LAB6% - CeraVe5% - Supergoop!5% - BLUE LIZARD4%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -6.1% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ehd-sunscreen/trend)
## **Top ehd sunscreen search terms**
- **ehd sunscreen**14K/yr+7.3%0.1% conv. - **ehd**4K/yr-62.6%0.0% conv. - **ehd sunscreen spf 50**815/yr+82.2%0.0% conv. - **protector solar ehd**188/yr-11.7%1.9% conv. - **ehd sunscreen 50**50/yr+500.0%0.0% conv. - **ehd protector solar**78/yr+225.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ehd-sunscreen/search-terms)
## **Top ehd sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$304%$606%$908%$1211001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free**La Roche-Posay**$24.87**4.7★13,869 rev](https://www.amazon.com/dp/B07YGVSGMW) [2**La Roche-Posay Anthelios Clear Skin Sunscreen Dry Touch SPF 60 Oil Free Sunscreen For Face Oil Absorbing Broad Spectrum SPF + Antioxidants Non-Greasy Oxybenzone Free Travel Size**La Roche-Posay**$19.49**4.4★23,086 rev](https://www.amazon.com/dp/B01A0NT3D6) [3**La Roche-Posay Anthelios Light Fluid Facial Sunscreen SPF 60 Lightweight Sunscreen For Face Fluid Texture Broad Spectrum SPF + Antioxidants Oil Free & Oxybenzone Free Travel Size 1.7 Fl. Oz.**La Roche-Posay**$31.26**4.6★8,372 rev](https://www.amazon.com/dp/B002CML1XE) [4**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free**La Roche-Posay**$24.51**4.6★14,961 rev](https://www.amazon.com/dp/B07HFHWNPH) [5**EltaMD UV Physical Tinted Mineral Sunscreen for Face SPF 41 100% Mineral Actives Tinted Face Lotion Water Resistant Paraben-Free Transparent Zinc Oxide Finish Facial Travel Size Sunscreen 3 oz**EltaMD**$44.14**4.5★15,128 rev](https://www.amazon.com/dp/B00C8FVZZY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)**RELIEF SUN**$18.71**721 rev7mo ago](https://www.amazon.com/dp/B0G4Z5G1NT) [**ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen**ROUND LAB**$32.24**2,310 rev10mo ago](https://www.amazon.com/dp/B0FQ531HJL) [**TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz**TOCOBO**$12.73**570 rev1y ago](https://www.amazon.com/dp/B0F67GLF54) [**La Roche-Posay Anthelios UV Pro-Sport SPF 50 Sunscreen for Face & Body Water & Sweat Resistant with Non-Drip Formula Invisible Broad Spectrum Sunscreen Lotion Lightweight & Breathable 6.7 Fl Oz**La Roche-Posay**$29.65**693 rev1y ago](https://www.amazon.com/dp/B0DLFRDD2Z) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz**BLUE LIZARD**$9.86**682 rev1y ago](https://www.amazon.com/dp/B0DPGTBSWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen**ROUND LAB**$32.24**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FQ531HJL) [**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★**▲ 130%**](https://www.amazon.com/dp/B087H5FFGK) [**La Roche-Posay Anthelios Tinted Sunscreen SPF 40 Broad Spectrum SPF + Antioxidants Titanium Dioxide & Zinc Oxide Sunscreen 4 Flexible Shades With No White Cast Oil Free & Oxybenzone Free**La Roche-Posay**$36.00**3.6★**▲ 125%**](https://www.amazon.com/dp/B0CZP6FLPK) [**EltaMD UV Physical Tinted Mineral Sunscreen for Face SPF 41 100% Mineral Actives Tinted Face Lotion Water Resistant Paraben-Free Transparent Zinc Oxide Finish Facial Travel Size Sunscreen 3 oz**EltaMD**$44.14**4.5★**▲ 119%**](https://www.amazon.com/dp/B00C8FVZZY) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz**BLUE LIZARD**$9.86**4.7★**▲ 93%**](https://www.amazon.com/dp/B0DPGTBSWF)
**~~View all trending →~~**
## **What buyers say about ehd sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**13%
*“It glides onto the skin really nicely”*
**Quality-Overall**10%
*“Good product and works as expected,”*
**Weight Light**6%
*“It feels super lightweight on the skin”*
**Moist/Dry**5%
*“Good moisturizer”*
**Soft Feel**5%
*“Goes on smooth”*
**Value For Money**4%
*“Reasonable price”*
**Protection**4%
*“Good Protection”*
**Smell**3%
*“It is fragrance free”*
**Ease Of Application**3%
*“Easy to apply”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Value For Money**9%
*“It is expensive”*
**Allergies**9%
*“Skin reaction”*
**Smell**8%
*“Not fragrance free”*
**Color**7%
*“Bad color”*
**Oily/Greasy**5%
*“It's really oily”*
**Skin Health**4%
*“The rest of me burned”*
**Size-Overall**4%
*“Bottle gets smaller”*
**Functionality-Overall**2%
*“Not effective”*
**Thickness**2%
*“forms a very thick layer”*
**Moist/Dry**2%
*“It is dry”*
### **Top return reasons **
**Size-Overall**15%
**Advertised Vs Actual Product**14%
**Color**9%
**Value For Money**8%
**Smell**6%
**Product Condition**5%
**Oily/Greasy**5%
**Functionality-Overall**5%
**Skin Health**3%
**Suitability Combination Skin**3%
## **Common questions**
- **Is ehd sunscreen profitable to sell on Amazon United States?**
- The niche generates $2K/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ehd sunscreen niche?**
- 25 brands and 176 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in ehd sunscreen?**
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 1.1%.
- **When does demand for ehd sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the ehd sunscreen niche?**
- Listings span $6.08–$62.92; the average listing price is $26.99 (sweet spot $15–$100). The average incumbent carries 6,878 reviews — the moat a new listing must climb.
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