---
title: "Egf Serum — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/egf-serum"
last_updated: "2026-08-11T01:54:08.703Z"
locale: en
meta:
description: "Niche score 49/100 · $238K/yr market · 272K searches/yr · $17.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $238K/yr market · 272K searches/yr · $17.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Egf Serum — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **egf serum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 64Conversion 59Competition 17Returns 97Price range 76Avg price 81Brand share 0Review moat 37Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.86–$25.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+42.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$238K**
$238K/yr · 272K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,800**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, egf serum is a $238K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **egf serum market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$261K–$349K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- DearKlairs89% - medicube5% - EASYDEW3% - The Ordinary3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/egf-serum/trend)
## **Top egf serum search terms**
- **egf serum**49K/yr+51.5%3.8% conv. - **klairs**74K/yr+1.9%5.9% conv. - **dear klairs**50K/yr+8.3%5.0% conv. - **egf**37K/yr+59.1%3.0% conv. - **klairs egf**10K/yr+217.2%8.3% conv. - **egf serum korean**12K/yr+133.0%3.2% conv. - **dear klairs egf serum**7K/yr+263.3%8.3% conv. - **dearklairs**6K/yr+143.4%4.4% conv. - **klairs egf serum**2K/yr+340.2%6.9% conv. - **efg serum**3K/yr+71.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/egf-serum/search-terms)
## **Top egf serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$36K30%$71K45%$107K60%$143K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 1.69 Fl Oz**DearKlairs**$25.06**4.4★1,325 rev](https://www.amazon.com/dp/B0GK11JYNC) [2**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 0.67 Fl Oz**DearKlairs**$20.35**4.4★1,325 rev](https://www.amazon.com/dp/B071GQP892) [3**DearKlairs Midnight Blue Calming Cream | Face Moisturizer for Redness Relief with Guaiazulene EGF & Ceramide Non-Greasy Korean Vegan Skincare for Sensitive Skin 2.11 oz**DearKlairs**$17.36**4.5★3,077 rev](https://www.amazon.com/dp/B07GR1JDBT) [4**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Travel Size 0.33 Fl Oz**DearKlairs**$11.86**4.4★1,325 rev](https://www.amazon.com/dp/B0GJZ9BV8R) [5**DearKlairs Rich Moist Soothing Cream | Korean Face Moisturizer for Dry&Sensitive Skin with Ceramide Centella Asiatica & Beta-Glucan Skin Barrier Repair 24-Hour Hydration 2.82 Fl Oz**DearKlairs**$16.59**4.6★1,610 rev](https://www.amazon.com/dp/B092VNQS57)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz**medicube**$19.97**496 rev6mo ago](https://www.amazon.com/dp/B0GCC2JV65) [**Easydew DW-EGF Melatoning Ampoule 5X - Hydrating Dark Spot Serum with Niacinamide & Glutathione for Uneven Skin - Fast Absorbing Day & Night Ampoule Korean Skin Care (Pump 0.27 fl oz EGF 5X)**EASYDEW**$16.59**391 rev10mo ago](https://www.amazon.com/dp/B0FPFM8V3C) [**The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 1 Fl Oz**The Ordinary**$14.96**2,226 rev1y ago](https://www.amazon.com/dp/B0DTBZYRC7) [**DearKlairs Rich Moist Soothing Cream | Korean Face Moisturizer for Dry&Sensitive Skin with Ceramide Centella Asiatica & Beta-Glucan Skin Barrier Repair 24-Hour Hydration 2.82 Fl Oz**DearKlairs**$16.59**1,610 rev5y ago](https://www.amazon.com/dp/B092VNQS57) [**DearKlairs Midnight Blue Calming Cream | Face Moisturizer for Redness Relief with Guaiazulene EGF & Ceramide Non-Greasy Korean Vegan Skincare for Sensitive Skin 2.11 oz**DearKlairs**$17.36**3,077 rev7y ago](https://www.amazon.com/dp/B07GR1JDBT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz**medicube**$19.97**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GCC2JV65) [**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 1.69 Fl Oz**DearKlairs**$25.06**4.4★**▲ 55%**](https://www.amazon.com/dp/B0GK11JYNC) [**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Travel Size 0.33 Fl Oz**DearKlairs**$11.86**4.4★**▲ 51%**](https://www.amazon.com/dp/B0GJZ9BV8R) [**Easydew DW-EGF Melatoning Ampoule 5X - Hydrating Dark Spot Serum with Niacinamide & Glutathione for Uneven Skin - Fast Absorbing Day & Night Ampoule Korean Skin Care (Pump 0.27 fl oz EGF 5X)**EASYDEW**$16.59**4.2★**▼ 33%**](https://www.amazon.com/dp/B0FPFM8V3C) [**DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 0.67 Fl Oz**DearKlairs**$20.35**4.4★**▼ 35%**](https://www.amazon.com/dp/B071GQP892)
**~~View all trending →~~**
## **What buyers say about egf serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**18%
*“It really helps my skin”*
**Quality-Overall**11%
*“Its also super affordable for the quality”*
**Soft Feel**10%
*“Skin feels softer too”*
**Moist/Dry**9%
*“Very good moisturiser”*
**Value For Money**6%
*“Affordable”*
**Suitability Dry Skin**5%
*“I have sensitive and dry skin, so I was very happy about that”*
**Absorbency**4%
*“Absorbs well too”*
**Symptom Reduction**4%
*“I had finally gotten my acne under control”*
**Brightness/Shine/Glow**3%
*“Nice Glow”*
**Allergies**3%
*“No skin irritation”*
### **What buyers complain about **
**Functionality-Overall**12%
*“So far no results”*
**Allergies**7%
*“Allergic reaction”*
**Skin Health**5%
*“sticky on my skin”*
**Moist/Dry**5%
*“Not very hydrating”*
**Symptom Reduction**4%
*“my fine lines gotten longer too”*
**Value For Money**4%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Not true”*
**Dilute/Watery**3%
*“Its like water”*
**Oily/Greasy**3%
*“The only negative I have of this is that it feels oily”*
**Suitability Dry Skin**3%
*“I have dry sensitive skin and kp”*
### **Top return reasons **
**Functionality-Overall**16%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Moist/Dry**5%
**Smell**5%
**Skin Health**4%
**Leak-Proof**4%
**Product Condition**4%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is egf serum profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the egf serum niche?**
- 4 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in egf serum?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.7%.
- **When does demand for egf serum peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the egf serum niche?**
- Listings span $11.86–$25.06; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.
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