---
title: "Reviews — eczema body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eczema-body-wash/reviews"
last_updated: "2026-08-10T22:32:32.636Z"
locale: en
meta:
  description: "Niche score 51/100 · $971K/yr market · 658K searches/yr · $14.19 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $971K/yr market · 658K searches/yr · $14.19 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — eczema body wash - Flapen"
---

# **eczema body wash**

**Worth a look**

Shows low returns (0.4%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 77Growth 19Conversion 89Competition 28Returns 98Price range 61Avg price 68Brand share 34Review moat 24Quality gap 23

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$971K**

$971K/yr · 658K searches

**Avg price**

**Good****$14.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.77–$27.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,500.44**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

## Reviews