---
title: "Eczema Body Wash — $971K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eczema-body-wash"
last_updated: "2026-08-10T21:33:19.982Z"
locale: en
meta:
description: "Niche score 51/100 · $971K/yr market · 658K searches/yr · $14.19 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $971K/yr market · 658K searches/yr · $14.19 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eczema Body Wash — $971K/yr Amazon US Niche (2026) - Flapen"
---
# **eczema body wash**
**Worth a look**
Shows low returns (0.4%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 77Growth 19Conversion 89Competition 28Returns 98Price range 61Avg price 68Brand share 34Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$971K**
$971K/yr · 658K searches
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.77–$27.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,500.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eczema body wash is a $971K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eczema body wash market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$851K–$1.1M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- Eucerin53% - Aveeno13% - ECZEMA HONEY9% - La Roche-Posay5% - Vanicream4% - Dermasolve3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eczema-body-wash/trend)
## **Top eczema body wash search terms**
- **eczema body wash**315K/yr-13.3%7.0% conv. - **eucerin body wash**103K/yr-12.9%13.1% conv. - **body wash for eczema**43K/yr-10.1%5.5% conv. - **anti itch body wash**35K/yr+12.8%3.6% conv. - **body wash eczema**23K/yr+0.6%6.0% conv. - **eczema body wash for adults**21K/yr-22.8%5.7% conv. - **eucerin eczema body wash**16K/yr-18.2%17.1% conv. - **body wash for itchy skin**12K/yr-1.7%3.8% conv. - **eucerin eczema relief cream body wash**10K/yr-1.5%17.6% conv. - **eucerin skin calming body wash**15K/yr-21.2%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eczema-body-wash/search-terms)
## **Top eczema body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$97K20%$194K30%$291K40%$389K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle**Eucerin**$13.94**4.6★4,729 rev](https://www.amazon.com/dp/B08BB5XH8J) [2**Eucerin Advanced Repair Cleansing Body and Face Cleanser Gentle Face and Body Wash for Normal to Dry Sensitive Skin Soap Free and Unscented 16.9 FL OZ Bottle**Eucerin**$10.04**4.7★9,631 rev](https://www.amazon.com/dp/B003ZC403S) [3**Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz**Aveeno**$12.48**4.6★38,003 rev](https://www.amazon.com/dp/B075X2KL5C) [4**ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)**ECZEMA HONEY**$16.80**4.4★1,070 rev](https://www.amazon.com/dp/B0C6NXZV4H) [5**La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free**La Roche-Posay**$18.66**4.7★7,475 rev](https://www.amazon.com/dp/B08BJVHYSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack**KESMEDIK**$21.03**1,762 rev1y ago](https://www.amazon.com/dp/B0CRF86WXG) [**Dove Fragrance Free Body Wash Soothing Relief Moisturizes eczema-prone skin 5% nourishing serum with colloidal oatmeal 18.5 oz**Dove**$9.28**1,260 rev2y ago](https://www.amazon.com/dp/B0CGY9R3NP) [**Lubriderm Advanced Therapy Body Wash Unscented Nourishing Cleanser with Pro-Ceramide Vitamin E & Pro-Vitamin B5 Gently Cleanses Itchy Dry Skin Fragrance Free Hypoallergenic 16 fl. oz**Lubriderm**$11.24**1,046 rev2y ago](https://www.amazon.com/dp/B0CN9QK2W1) [**ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)**ECZEMA HONEY**$16.80**1,070 rev3y ago](https://www.amazon.com/dp/B0C6NXZV4H) [**Eucerin Eczema Relief Complete Care Bundle With Eucerin Eczema Relief Body Wash 13.5 FL OZ and Body Cream 5 OZ**Eucerin**$19.12**1,099 rev4y ago](https://www.amazon.com/dp/B09W4GGZZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanicream Gentle Body Wash -12 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin**Vanicream**$11.54**4.7★**▲ 27%**](https://www.amazon.com/dp/B07FKQGN7F) [**Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized 18 Fl Oz**Aveeno**$9.55**4.6★**▲ 23%**](https://www.amazon.com/dp/B0009EILAS) [**Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle**Eucerin**$13.94**4.6★**▲ 18%**](https://www.amazon.com/dp/B08BB5XH8J) [**Baby Dove Derma Care Soothing Wash Skin Care with Colloidal Oatmeal Suitable for eczema prone skin 13 oz**Baby Dove**$7.10**4.7★**▲ 17%**](https://www.amazon.com/dp/B08CLM9H7Y) [**Eucerin Eczema Relief Complete Care Bundle With Eucerin Eczema Relief Body Wash 13.5 FL OZ and Body Cream 5 OZ**Eucerin**$19.12**4.7★**▲ 15%**](https://www.amazon.com/dp/B09W4GGZZQ)
**~~View all trending →~~**
## **What buyers say about eczema body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent Product”*
**Smell**10%
*“Amazing smell”*
**Moist/Dry**10%
*“Very Moisturizing”*
**Allergies**9%
*“no irritation whatsoever”*
**Soft Feel**7%
*“smooth and creamy”*
**Cleansing**6%
*“Looks clean and feels clean”*
**Value For Money**6%
*“great value”*
**Suitability Dry Skin**5%
*“Does the job for dry sensitive skin”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Efficiency**4%
*“Effective”*
### **What buyers complain about **
**Allergies**19%
*“Rash”*
**Smell**14%
*“Weird chemical smell”*
**Value For Money**5%
*“Not worth the money”*
**Lather**4%
*“Doesnt lather”*
**Moist/Dry**4%
*“It's VERY dry here”*
**Leak-Proof**4%
*“Bottle was leaking”*
**Functionality-Overall**3%
*“do not mind using it just not seeing results”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Suitability Dry Skin**2%
*“Dries My Skin Drastically”*
**Skin Health**2%
*“a very damaged skin barrier”*
### **Top return reasons **
**Leak-Proof**21%
**Smell**12%
**Advertised Vs Actual Product**11%
**Motor Power**7%
**Size-Overall**6%
**Value For Money**5%
**Functionality-Overall**5%
**Product Condition**3%
**Moist/Dry**3%
**Lather**2%
## **Common questions**
- **Is eczema body wash profitable to sell on Amazon United States?**
- The niche generates $971K/yr across 16 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the eczema body wash niche?**
- 11 brands and 84 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in eczema body wash?**
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.4%.
- **When does demand for eczema body wash peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the eczema body wash niche?**
- Listings span $6.77–$27.77; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,500 reviews — the moat a new listing must climb.
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