---
title: "Products — easy eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/easy-eyeliner/products"
last_updated: "2026-08-11T10:39:10.424Z"
locale: en
meta:
  description: "Niche score 55/100 · $766K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $766K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — easy eyeliner - Flapen"
---

# **easy eyeliner**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 71Growth 24Conversion 92Competition 76Returns 97Price range 48Avg price 33Brand share 3Review moat 20Quality gap 53

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Market size**

**Good****$766K**

$766K/yr · 685K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.75–$25.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.96**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,631.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Products