---
title: "Earth Science Deodorant — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/earth-science-deodorant"
last_updated: "2026-08-11T02:02:10.703Z"
locale: en
meta:
description: "Niche score 42/100 · $51K/yr market · 43K searches/yr · $13.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $51K/yr market · 43K searches/yr · $13.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earth Science Deodorant — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **earth science deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 83Competition 41Returns 96Price range 70Avg price 60Brand share 4Review moat 18Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.24–$33.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.25**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****16,297.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 43K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, earth science deodorant is a $51K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earth science deodorant market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#373**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**702**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**0%**
- Tom's of Maine86% - Native5% - Schmidt's4% - Desert Essence2% - Salt & Stone2% - HIBAR1%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -19.4% search growth over the last 90 days.
800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/earth-science-deodorant/trend)
## **Top earth science deodorant search terms**
- **earth science deodorant**15K/yr-28.0%1.6% conv. - **tom deodorant for women**6K/yr-7.9%11.0% conv. - **toms of maine deodorant women**4K/yr-10.6%13.4% conv. - **tom s deodorant for women**4K/yr-20.4%16.6% conv. - **toms apricot deodorant**3K/yr-10.9%6.1% conv. - **toms womens deodorant**3K/yr-7.8%15.0% conv. - **liken plant deodorant**3K/yr-14.6%1.8% conv. - **deodorant women toms**2K/yr+1.7%16.9% conv. - **tom s deodorant women aluminum free**2K/yr-52.0%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/earth-science-deodorant/search-terms)
## **Top earth science deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)**Tom's of Maine**$15.28**4.4★3,962 rev](https://www.amazon.com/dp/B0CQ6ZFNQH) [2**Toms of Maine Unscented Natural Deodorant Aluminum Free Clear Application Odor & Wetness Protection Naturally Derived Ingredients 3.25 oz (2 Pack)**Tom's of Maine**$14.56**4.5★1,695 rev](https://www.amazon.com/dp/B0CQ724LC4) [3**Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz**Tom's of Maine**$7.55**4.3★2,043 rev](https://www.amazon.com/dp/B0CB1TSPZ2) [4**Toms of Maine Unscented Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48 Hour Odor Protection 3.25 oz**Tom's of Maine**$7.76**4.2★770 rev](https://www.amazon.com/dp/B0CB1V1X5S) [5**Toms of Maine Rose Vanilla Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz**Tom's of Maine**$8.08**4.3★665 rev](https://www.amazon.com/dp/B0CB1RZWSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toms of Maine Tropical Island Antiperspirant for Men and Women No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor and Sweat Protection 3.25 oz**Tom's of Maine**$8.09**43 rev7mo ago](https://www.amazon.com/dp/B0G7MPLHRQ) [**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)**Native**$18.89**711 rev7mo ago](https://www.amazon.com/dp/B0G21YW6ZJ) [**HiBAR - Eucalyptus & Mint Plastic Free Deodorant - Natural Deodorant - All-Day Protection - With Sunflower Seed Wax Rice Bran & Shea Butter - Plastic Paraben & Aluminum-Free - Vegan - 1 Pack**HIBAR**$13.24**472 rev1y ago](https://www.amazon.com/dp/B0DFK4S553) [**Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)**Tom's of Maine**$15.28**3,962 rev2y ago](https://www.amazon.com/dp/B0CQ6ZFNQH) [**Toms of Maine Unscented Natural Deodorant Aluminum Free Clear Application Odor & Wetness Protection Naturally Derived Ingredients 3.25 oz (2 Pack)**Tom's of Maine**$14.56**1,695 rev2y ago](https://www.amazon.com/dp/B0CQ724LC4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)**Native**$18.89**4.6★**▲ 387%**](https://www.amazon.com/dp/B0G21YW6ZJ) [**Schmidts Aluminum-Free Vegan Deodorant Lavender & Sage with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz**Schmidt's**$8.81**4.6★**▲ 331%**](https://www.amazon.com/dp/B06XN5FY5W) [**Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Eucalyptus & Mint 2.65oz**Native**$12.73**4.4★**▲ 200%**](https://www.amazon.com/dp/B07GB41NF9) [**Toms of Maine Coconut Mango Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz (2 Pack)**Tom's of Maine**$15.65**4.5★**▲ 119%**](https://www.amazon.com/dp/B0CQ6XQJ14) [**Schmidts Aluminum-Free Vegan Deodorant Fresh Rain & Birch with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz**Schmidt's**$8.03**4.4★**▲ 90%**](https://www.amazon.com/dp/B0B668LL7B)
**~~View all trending →~~**
## **What buyers say about earth science deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Clean scent”*
**Quality-Overall**8%
*“Excellent Product”*
**Allergies**4%
*“Great for allergies”*
**Efficiency**4%
*“It does the job beautifully”*
**Durability**3%
*“Lasts All Day”*
**Value For Money**3%
*“Fair price”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ingredients-Overall**2%
*“Love the ingredients”*
**Toxic/Chemical Free**1%
*“Chemical free”*
**Moist/Dry**1%
*“It keeps my dry all day”*
### **What buyers complain about **
**Smell**28%
*“Weird scent”*
**Allergies**11%
*“Skin Rash”*
**Functionality-Overall**9%
*“It was not effective”*
**Value For Money**7%
*“But Expensive”*
**Durability**5%
*“fall out of the container”*
**Stain Resistance**2%
*“LEAVES STAINS”*
**Moist/Dry**2%
*“Arrived dried out”*
**Residue**1%
*“Chalky residue”*
**Ingredients-Overall**1%
*“its ingredients are highly irritating”*
**Sensitivity-Overall**1%
*“I do not recommend if you have sensitive skin”*
### **Top return reasons **
**Smell**59%
**Functionality-Overall**11%
**Advertised Vs Actual Product**8%
**Product Condition**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Stain Resistance**2%
**Ingredients-Overall**2%
**Size-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is earth science deodorant profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the earth science deodorant niche?**
- 6 brands and 702 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in earth science deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.9%.
- **What does it cost to enter the earth science deodorant niche?**
- Listings span $7.24–$33.54; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 16,297 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)