---
title: "Search terms — earth harbor - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/earth-harbor/search-terms"
last_updated: "2026-08-11T04:24:09.717Z"
locale: en
meta:
  description: "Niche score 49/100 · $61K/yr market · 73K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $61K/yr market · 73K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — earth harbor - Flapen"
---

# **earth harbor**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 34Conversion 45Competition 78Returns 72Price range 85Avg price 95Brand share 0Review moat 94Quality gap 50

**Avg price**

**Incredible****$23.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****119.31**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$11.51–$39.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+7.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$61K**

$61K/yr · 73K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms