---
title: "Earth Harbor — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/earth-harbor"
last_updated: "2026-08-11T01:45:06.529Z"
locale: en
meta:
description: "Niche score 49/100 · $61K/yr market · 73K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $61K/yr market · 73K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earth Harbor — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **earth harbor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 34Conversion 45Competition 78Returns 72Price range 85Avg price 95Brand share 0Review moat 94Quality gap 50
**Avg price**
**Incredible****$23.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****119.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.51–$39.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 73K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, earth harbor is a $61K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earth harbor market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,801**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **111 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**1 **—flat
**Sellers**
**578**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 92%
**Open market**
**0%**
- Earth Harbor100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/earth-harbor/trend)
## **Top earth harbor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Earth Harbor SIREN SILK Multi-Tasking Hydration Creme Packed with 20 Botanical Actives Vegan & Cruelty-Free Night Cream with Sea Retinol Alternative for Intense hydration Fine Lines & Wrinkles 2 oz**Earth Harbor**$39.21**4.5★141 rev](https://www.amazon.com/dp/B086W38SXX) [2**MARINA Biome Brightening Serum Ampoule 12 Botanical Actives to Reduce Redness Uneven Tone treatment for body ampoule serum for All Skin Types 1 fl oz (30ml)**Earth Harbor**$32.02**4.6★473 rev](https://www.amazon.com/dp/B086W2S5LV) [3**Earth Harbor Treasure Barrier Boost Glazing Milk Vegan Essence Moisturizer for Sensitive Dry & Acne-Prone Skin Oat Ceramides & Sea Buckthorn Hydrates Calms & Repairs Skin Barrier 2 oz**Earth Harbor**$21.82**4.5★36 rev](https://www.amazon.com/dp/B0F88Q3R5T) [4**Earth Harbor SMOOTH SAILING Kit**Earth Harbor**$19.50**4.6★76 rev](https://www.amazon.com/dp/B08QM6BYWS) [5**Earth Harbor Tidal Rose Seaweed Hydration Mist & Facial Toner 2 fl oz**Earth Harbor**$11.51**4.4★237 rev](https://www.amazon.com/dp/B086W3J9GC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Earth Harbor Treasure Barrier Boost Glazing Milk Vegan Essence Moisturizer for Sensitive Dry & Acne-Prone Skin Oat Ceramides & Sea Buckthorn Hydrates Calms & Repairs Skin Barrier 2 oz**Earth Harbor**$21.82**36 rev1y ago](https://www.amazon.com/dp/B0F88Q3R5T) [**Earth Harbor Horizon Ceramide Repair Serum 20 ml**Earth Harbor**$23.58**14 rev1y ago](https://www.amazon.com/dp/B0DJHB3GXG) [**ANCHOR Bio-Retinol Youth Serum**Earth Harbor**$24.80**15 rev1y ago](https://www.amazon.com/dp/B0DDQDHR4N) [**Earth Harbor MYSTIC WATERS Mineral Balancing Mist 2 oz**Earth Harbor**$13.30**28 rev2y ago](https://www.amazon.com/dp/B0CQ8BPBKD) [**Earth Harbor Moisturizer Nutrient Glow Mermaid Milk**Earth Harbor**$16.74**2 rev2y ago](https://www.amazon.com/dp/B0CQ3YYZ5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Harbor MYSTIC WATERS Mineral Balancing Mist 2 oz**Earth Harbor**$13.30**4.6★**▲ 55%**](https://www.amazon.com/dp/B0CQ8BPBKD) [**Earth Harbor Mermaid Moon Line-Filling Balm Cream - Vegan Night Treatment**Earth Harbor**$25.55**3.8★**▲ 49%**](https://www.amazon.com/dp/B0F775VQZD) [**Earth Harbor SIREN SILK Multi-Tasking Hydration Creme Packed with 20 Botanical Actives Vegan & Cruelty-Free Night Cream with Sea Retinol Alternative for Intense hydration Fine Lines & Wrinkles 2 oz**Earth Harbor**$39.21**4.5★**▲ 44%**](https://www.amazon.com/dp/B086W38SXX) [**Earth Harbor Horizon Ceramide Repair Serum 20 ml**Earth Harbor**$23.58**4.4★**▲ 37%**](https://www.amazon.com/dp/B0DJHB3GXG) [**Earth Harbor SMOOTH SAILING Kit**Earth Harbor**$19.50**4.6★**▲ 30%**](https://www.amazon.com/dp/B08QM6BYWS)
**~~View all trending →~~**
## **What buyers say about earth harbor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Love this moisturizer”*
**Suitability Combination Skin**11%
*“makes my skin feel wonderful”*
**Smell**10%
*“smells fresh”*
**Soft Feel**9%
*“feel so soft”*
**Quality-Overall**8%
*“I love earth harbor for the quality and price”*
**Value For Money**8%
*“Definitely worth the price”*
**Suitability Dry Skin**5%
*“It leaves my skin feeling soft, comfortable, and moisturized while still thoroughly cleansing away dirt, makeup, and daily buildup”*
**Suitability Oily Skin**5%
*“Nice face oil”*
**Cleansing**5%
*“Love this cleanser as it is clean”*
**Brightness/Shine/Glow**4%
*“not bad and again I am glowing”*
### **What buyers complain about **
**Size-Overall**15%
*“Same price smaller portion”*
**Smell**12%
*“The scent is strange”*
**Moist/Dry**8%
*“It looks to be all old batch because the moisturizer had dried out”*
**Allergies**5%
*“As someone with really sensitive skin, a lot of brands irritate my face and cause breakouts”*
**Suitability Dry Skin**4%
*“Very drying and not mosturizing if you have very and dry sensitive skin”*
**Breathability**2%
*“when i spray this i legit cant breath”*
**Durability**2%
*“It runs out fast”*
**Value For Money**2%
*“They kept the price the same”*
**Pain Relief-Overall**2%
*“its almost painful like what the heck is in this thing”*
**Leak-Proof**2%
*“Honestly, Im not sure why one leaked and the other did not at least it wasnt a lot”*
### **Top return reasons **
**Leak-Proof**18%
**Smell**12%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Moist/Dry**7%
**Functionality-Overall**5%
**Value For Money**5%
**Ingredients-Overall**5%
**Defective Material/Parts**4%
**Size-Overall**4%
## **Common questions**
- **Is earth harbor profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 26 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the earth harbor niche?**
- 1 brands and 578 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in earth harbor?**
- Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 2.1%.
- **When does demand for earth harbor peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the earth harbor niche?**
- Listings span $11.51–$39.21; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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