---
title: "Dunhill Cologne for Men — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dunhill-cologne-for-men"
last_updated: "2026-08-11T01:03:06.820Z"
locale: en
meta:
description: "Niche score 44/100 · $160K/yr market · 103K searches/yr · $58.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $160K/yr market · 103K searches/yr · $58.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dunhill Cologne for Men — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **dunhill cologne for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 32Conversion 33Competition 20Returns 100Price range 49Avg price 90Brand share 0Review moat 74Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$58.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****557.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$26.07–$176.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 103K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dunhill cologne for men is a $160K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dunhill cologne for men market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$87K–$116K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,499**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **42%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Alfred Dunhill100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dunhill-cologne-for-men/trend)
## **Top dunhill cologne for men search terms**
- **dunhill cologne for men**55K/yr-1.7%2.0% conv. - **dunhill**18K/yr+2.9%0.7% conv. - **dunhill desire**11K/yr+85.4%3.4% conv. - **dunhill perfume for men**13K/yr-13.1%1.0% conv. - **dunhill perfume**3K/yr+17.3%0.0% conv. - **dunhill cologne**3K/yr-1.9%1.1% conv. - **dunhill desire red for men**229/yr+90.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dunhill-cologne-for-men/search-terms)
## **Top dunhill cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dunhill Desire By Alfred Dunhill For Men. Eau De Toilette Spray 3.4 Ounces Red**Alfred Dunhill**$33.06**4.6★3,549 rev](https://www.amazon.com/dp/B000C1Z16A) [2**Alfred Dunhill Desire for Men - 3.4 oz EDT Spray - Pack of 2**Alfred Dunhill**$55.50**5.0★8 rev](https://www.amazon.com/dp/B0GC6MMSPM) [3![Dunhill Designer EDT SP 150 ml [Parallel import goods]](https://m.media-amazon.com/images/I/31czfdnYrkL.jpg)**Dunhill Designer EDT SP 150 ml \[Parallel import goods\]**Alfred Dunhill**$37.45**4.2★24 rev](https://www.amazon.com/dp/B019F6L9ZY) [4**Dunhill Signature Collection Indian Sandalwood Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz**Alfred Dunhill**$64.93**4.0★60 rev](https://www.amazon.com/dp/B07TQDGQPL) [5**Desire Blue By Alfred Dunhill For Men Eau De Toilette Spray (3.4 Ounces)**Alfred Dunhill**$37.62**4.6★1,348 rev](https://www.amazon.com/dp/B000BTXXI6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alfred Dunhill Desire for Men - 3.4 oz EDT Spray - Pack of 2**Alfred Dunhill**$55.50**8 rev6mo ago](https://www.amazon.com/dp/B0GC6MMSPM) [**Dunhill Signature Collection Egyptian Smoke Eau de Parfum 3.4 Fl Oz**Alfred Dunhill**$65.84**36 rev5y ago](https://www.amazon.com/dp/B0976XKNK1) [**Dunhill Signature Collection Indian Sandalwood Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz**Alfred Dunhill**$64.93**60 rev7y ago](https://www.amazon.com/dp/B07TQDGQPL) [**Dunhill Signature Collection Moroccan Amber Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz**Alfred Dunhill**$66.01**41 rev7y ago](https://www.amazon.com/dp/B07TSXQHV8) [**Alfred Dunhill Dunhill Icon Racing Green Men EDP Spray 3.4 oz**Alfred Dunhill**$54.05**667 rev8y ago](https://www.amazon.com/dp/B071D4N4MM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alfred Dunhill Desire for Men - 3.4 oz EDT Spray - Pack of 2**Alfred Dunhill**$55.50**5.0★**▲ 133%**](https://www.amazon.com/dp/B0GC6MMSPM) [**Dunhill Icon Eau De Parfum 3.4 fl. oz.**Alfred Dunhill**$176.21**4.1★**▲ 108%**](https://www.amazon.com/dp/B073WZ78XK) [![Dunhill Designer EDT SP 150 ml [Parallel import goods]](https://m.media-amazon.com/images/I/31czfdnYrkL.jpg)**Dunhill Designer EDT SP 150 ml \[Parallel import goods\]**Alfred Dunhill**$37.45**4.2★**▲ 37%**](https://www.amazon.com/dp/B019F6L9ZY) [**Dunhill Signature Collection Indian Sandalwood Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz**Alfred Dunhill**$64.93**4.0★**▲ 15%**](https://www.amazon.com/dp/B07TQDGQPL) [**Alfred Dunhill London Custom Cologne for Men 3.4 Ounce**Alfred Dunhill**$26.07**4.2★**— 3%**](https://www.amazon.com/dp/B010IG5D1Q)
**~~View all trending →~~**
## **What buyers say about dunhill cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**82%
*“Great smell”*
**Value For Money**8%
*“at a great price”*
**Quality-Overall**3%
*“Overall great product and value, no complaints”*
### **What buyers complain about **
**Smell**50%
*“doesnt smell the best”*
**Durability**21%
*“It doesn't last”*
**Value For Money**12%
*“It is too expensive”*
## **Common questions**
- **Is dunhill cologne for men profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dunhill cologne for men niche?**
- 1 brands and 80 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dunhill cologne for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for dunhill cologne for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dunhill cologne for men niche?**
- Listings span $26.07–$176.21; the average listing price is $58.13 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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