---
title: "Duke Cannon Shaving Cream — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/duke-cannon-shaving-cream"
last_updated: "2026-08-10T19:15:27.460Z"
locale: en
meta:
description: "Niche score 57/100 · $2.2M/yr market · 1.4M searches/yr · $12.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $2.2M/yr market · 1.4M searches/yr · $12.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Duke Cannon Shaving Cream — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **duke cannon shaving cream**
**Launch it**
A $2.2M/yr market growing +5.9% this quarter with returns at 0.4% — clears our launch bar.
Market size 95Growth 32Conversion 96Competition 56Returns 98Price range 67Avg price 51Brand share 0Review moat 21Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.4M searches
**Price range**
**Good****$7.67–$30.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.14**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,337.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon shaving cream is a $2.2M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke cannon shaving cream market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.8M–$2.4M**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**0%**
- Cremo67% - Proraso33% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — +5.9% search growth over the last 90 days.
35K25KSpike '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-shaving-cream/trend)
## **Top duke cannon shaving cream search terms**
- **cremo**497K/yr+3.6%4.3% conv. - **cremo shaving cream**310K/yr+9.9%20.5% conv. - **proraso shaving cream**157K/yr+10.9%15.8% conv. - **proraso**143K/yr+16.5%9.1% conv. - **co bigelow**47K/yr-15.8%0.0% conv. - **cremo shave cream**34K/yr+6.4%12.6% conv. - **creamo cream shave cream**28K/yr+8.9%20.5% conv. - **proraso shaving cream for men**20K/yr+13.2%13.9% conv. - **creamo**23K/yr+7.4%7.5% conv. - **cremo travel size**12K/yr+37.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-shaving-cream/search-terms)
## **Top duke cannon shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$109K10%$218K15%$327K20%$436K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz**Cremo**$7.86**4.5★24,522 rev](https://www.amazon.com/dp/B0BP4Q5PQ1) [2**Cremo Original Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz**Cremo**$7.68**4.5★24,522 rev](https://www.amazon.com/dp/B009WQH8SA) [3**Proraso Shaving Cream - Eucalyptus Oil & Menthol - Refreshing Shave Cream for All Beard Types - Premium Italian Shaving for Men - 5.2oz**Proraso**$9.78**4.7★14,001 rev](https://www.amazon.com/dp/B00837ZOI0) [4**Proraso Shaving Cream - Oatmeal & Green Tea - Nourishing & Gentle Formula Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 5.2oz**Proraso**$9.81**4.4★5,289 rev](https://www.amazon.com/dp/B00TKOK5KC) [5**Cremo Shaving Cream Mens Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts And Razor Burn 6 Fl Oz (2 Pack)**Cremo**$14.69**4.6★10,553 rev](https://www.amazon.com/dp/B07C8XGF63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cremo Rich-Lathering Italian Bergamot Body Wash for Men 32 Fl Oz**Cremo**$15.39**2,248 rev1y ago](https://www.amazon.com/dp/B0DGVP5ZPK) [**Cremo Rich-Lathering Palo Santo Body Wash for Men 32 Fl Oz**Cremo**$15.47**2,248 rev1y ago](https://www.amazon.com/dp/B0DGVXRKHF) [**Cremo Body Wash for Men Rich-Lathering Italian Bergamot 16 Fl Oz**Cremo**$9.26**13,151 rev2y ago](https://www.amazon.com/dp/B0CMW64H59) [**Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz**Cremo**$9.61**3,686 rev2y ago](https://www.amazon.com/dp/B0CMW2TLBK) [**Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz**Cremo**$7.86**24,522 rev3y ago](https://www.amazon.com/dp/B0BP4Q5PQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremo Body Wash for Men Rich-Lathering Italian Bergamot 16 Fl Oz**Cremo**$9.26**4.7★**▲ 65%**](https://www.amazon.com/dp/B0CMW64H59) [**Proraso Shaving Cream - Oatmeal & Green Tea - Nourishing & Gentle Formula Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 5.2oz**Proraso**$9.81**4.4★**▲ 58%**](https://www.amazon.com/dp/B00TKOK5KC) [**Proraso Shaving Cream - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 5.2oz**Proraso**$9.61**4.5★**▲ 49%**](https://www.amazon.com/dp/B0084GVSWG) [**Cremo Cooling Shave Cream 6 fl oz**Cremo**$7.67**4.5★**▲ 38%**](https://www.amazon.com/dp/B01CKC8O9Y) [**Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz**Cremo**$7.86**4.5★**▲ 32%**](https://www.amazon.com/dp/B0BP4Q5PQ1)
**~~View all trending →~~**
## **What buyers say about duke cannon shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Fragrance is wonderful”*
**Quality-Overall**8%
*“Good care product”*
**Lather**6%
*“Good lather”*
**Value For Money**6%
*“Good for price”*
**Soft Feel**4%
*“My skin is so soft”*
**Cutting/Trimming**4%
*“Great shave”*
**Cleansing**2%
*“Clean rinse”*
**Durability**2%
*“have used it for years”*
**Moist/Dry**1%
*“impressive moisturizer”*
**Allergies**1%
*“no irritation”*
### **What buyers complain about **
**Smell**33%
*“Bad smell”*
**Lather**4%
*“Produces no lather”*
**Value For Money**4%
*“Not worth the cost”*
**Quality-Overall**4%
*“Very bad quality control”*
**Durability**3%
*“it broke like it was nothing”*
**Leak-Proof**3%
*“Leaked all over”*
**Allergies**3%
*“I feel like my skin gets easily irritated”*
**Thickness**2%
*“It comes out of the tube quite thick”*
**Product Condition**2%
*“used looks like”*
**Motor Power**2%
*“Defective Pump”*
### **Top return reasons **
**Smell**39%
**Motor Power**13%
**Leak-Proof**11%
**Advertised Vs Actual Product**8%
**Size-Overall**3%
**Functionality-Overall**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**2%
**Lather**2%
## **Common questions**
- **Is duke cannon shaving cream profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 32 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the duke cannon shaving cream niche?**
- 2 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duke cannon shaving cream?**
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the duke cannon shaving cream niche?**
- Listings span $7.67–$30.01; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 11,338 reviews — the moat a new listing must climb.
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