---
title: "Duke Cannon Deodorant — $345K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/duke-cannon-deodorant"
last_updated: "2026-08-10T18:29:38.426Z"
locale: en
meta:
description: "Niche score 51/100 · $345K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $345K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Duke Cannon Deodorant — $345K/yr Amazon US Niche (2026) - Flapen"
---
# **duke cannon deodorant**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 53Growth 33Conversion 95Competition 12Returns 99Price range 79Avg price 76Brand share 0Review moat 78Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.04–$39.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****440.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.44**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$345K**
$345K/yr · 184K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon deodorant is a $345K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke cannon deodorant market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$386K–$463K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Duke Cannon Supply Co.100%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +6.0% search growth over the last 90 days.
5K3KPrime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-deodorant/trend)
## **Top duke cannon deodorant search terms**
- **duke cannon deodorant for men**131K/yr+3.6%13.7% conv. - **duke cannon deodorant**40K/yr+25.4%10.6% conv. - **duke cannon antiperspirant**8K/yr-27.9%13.0% conv. - **duke cannon antiperspirant deodorant**4K/yr+7.2%12.8% conv. - **duke cannon trench warfare deodorant**857/yr+50.7%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-deodorant/search-terms)
## **Top duke cannon deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$69K30%$104K40%$138K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duke Cannon Midnight Swim Aluminum-Free Deodorant for Men - Air Defense Sandalwood + Lavender Scent 3 oz Long-Lasting Clear Glide Skin-Soothing Formula**Duke Cannon Supply Co.**$9.56**4.4★725 rev](https://www.amazon.com/dp/B0DYZ9BFF9) [2**Duke Cannon Midnight Swim Antiperspirant Deodorant for Men Trench Warfare Sandalwood + Lavender Scent Aluminum-Based Sweat Protection 3 oz Long-Lasting & Skin-Soothing**Duke Cannon Supply Co.**$9.56**4.5★349 rev](https://www.amazon.com/dp/B0DYZ8JFZ6) [3**Duke Cannon Aluminum-Free Deodorant for Men - Air Defense 3 oz Long-Lasting Clear Glide Skin-Soothing Formula Alpine + Cedarwood (Sawtooth)**Duke Cannon Supply Co.**$9.04**4.4★725 rev](https://www.amazon.com/dp/B0DYZD2NS3) [4**Duke Cannon Sawtooth Trench Warfare Antiperspirant Deodorant for Men Alpine Air & Cedarwood Scent 3 oz Long-Lasting Sweat Protection Paraben-Free**Duke Cannon Supply Co.**$9.05**4.5★349 rev](https://www.amazon.com/dp/B0DYZ8V7NW) [5**Duke Cannon Trench Warfare Antiperspirant Deodorant for Men Fresh Water & Citrus Scent Aluminum-Based 3 oz Long-Lasting Sweat Defense with Aloe & Vitamin E**Duke Cannon Supply Co.**$9.43**4.5★349 rev](https://www.amazon.com/dp/B0DYZH7GHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Supply Co. Seawolf Aluminum Free Deodorant for Men - 3 oz - Crisp Citrus + Driftwood Scent - Long-Lasting Clear Glide - Air Defense**Duke Cannon Supply Co.**$9.33**725 rev6mo ago](https://www.amazon.com/dp/B0GGVGZBN5) [**Duke Cannon Supply Co. Palomino Antiperspirant Deodorant for Men - 3 oz - Mahogany + Vanilla Scent - Long-Lasting Smooth Glide - Trench Warfare**Duke Cannon Supply Co.**$9.59**349 rev6mo ago](https://www.amazon.com/dp/B0GGV5NPQ8) [**Duke Cannon Aluminum-Free Deodorant for Men - Air Defense Fresh Water + Citrus 3 oz Long-Lasting Clear Glide Skin-Soothing Formula (Superior)**Duke Cannon Supply Co.**$9.45**725 rev1y ago](https://www.amazon.com/dp/B0DZSSHZPB) [**Duke Cannon Aluminum-Free Deodorant for Men - Air Defense 3 oz Long-Lasting Clear Glide Skin-Soothing Formula Alpine + Cedarwood (Sawtooth)**Duke Cannon Supply Co.**$9.04**725 rev1y ago](https://www.amazon.com/dp/B0DYZD2NS3) [**Duke Cannon Trench Warfare Antiperspirant Deodorant for Men Fresh Water & Citrus Scent Aluminum-Based 3 oz Long-Lasting Sweat Defense with Aloe & Vitamin E**Duke Cannon Supply Co.**$9.43**349 rev1y ago](https://www.amazon.com/dp/B0DYZH7GHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Supply Co. Seawolf Aluminum Free Deodorant for Men - 3 oz - Crisp Citrus + Driftwood Scent - Long-Lasting Clear Glide - Air Defense**Duke Cannon Supply Co.**$9.33**4.4★**▲ 162%**](https://www.amazon.com/dp/B0GGVGZBN5) [**Duke Cannon Supply Co. Palomino Antiperspirant Deodorant for Men - 3 oz - Mahogany + Vanilla Scent - Long-Lasting Smooth Glide - Trench Warfare**Duke Cannon Supply Co.**$9.59**4.5★**▲ 122%**](https://www.amazon.com/dp/B0GGV5NPQ8) [**Duke Cannon Midnight Swim Antiperspirant Deodorant for Men Trench Warfare Sandalwood + Lavender Scent Aluminum-Based Sweat Protection 3 oz Long-Lasting & Skin-Soothing**Duke Cannon Supply Co.**$9.56**4.5★**▲ 113%**](https://www.amazon.com/dp/B0DYZ8JFZ6) [**Duke Cannon Sawtooth Trench Warfare Antiperspirant Deodorant for Men Alpine Air & Cedarwood Scent 3 oz Long-Lasting Sweat Protection Paraben-Free**Duke Cannon Supply Co.**$9.05**4.5★**▲ 30%**](https://www.amazon.com/dp/B0DYZ8V7NW) [**Duke Cannon Trench Warfare Antiperspirant Deodorant for Men Fresh Water & Citrus Scent Aluminum-Based 3 oz Long-Lasting Sweat Defense with Aloe & Vitamin E**Duke Cannon Supply Co.**$9.43**4.5★**— 10%**](https://www.amazon.com/dp/B0DYZH7GHH)
**~~View all trending →~~**
## **What buyers say about duke cannon deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Smells Fresh”*
**Allergies**6%
*“no irritation”*
**Durability**6%
*“lasts all day”*
**Quality-Overall**5%
*“I really like the products, just wish they were more consistent and reliable”*
**Soft Feel**4%
*“goes on smooth”*
**Value For Money**3%
*“to me its definitely worth the money”*
**Adhesion/Stickiness**3%
*“No weird stickiness”*
**Moist/Dry**2%
*“dry feeling that helps maintain comfort throughout the day”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Application**1%
*“It applies clear”*
### **What buyers complain about **
**Smell**15%
*“Cheap, artificial fragrance”*
**Allergies**8%
*“Caused skin irritation”*
**Value For Money**5%
*“expensive”*
**Moist/Dry**4%
*“will definitely go on dry”*
**Durability**4%
*“Doesnt last”*
**Residue**3%
*“it will leave a residue if you care about that”*
**Adhesion/Stickiness**2%
*“This leaves your arm pit sticky inside”*
**Defective Material/Parts**2%
*“Broken product”*
**Stain Resistance**2%
*“Leaves HUGE white smudges if it happens to get on clothing”*
**Breathability**2%
*“these are not antiperspirants so that is important to note if you are prone to sweating”*
### **Top return reasons **
**Smell**47%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Product Condition**5%
**Leak-Proof**3%
**Durability**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**2%
**Skin Health**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is duke cannon deodorant profitable to sell on Amazon United States?**
- The niche generates $345K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the duke cannon deodorant niche?**
- 1 brands and 29 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duke cannon deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- **When does demand for duke cannon deodorant peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the duke cannon deodorant niche?**
- Listings span $9.04–$39.72; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.
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