---
title: "Duke Cannon Beard Wash — $361K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-wash"
last_updated: "2026-08-11T03:59:43.964Z"
locale: en
meta:
description: "Niche score 50/100 · $361K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $361K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Duke Cannon Beard Wash — $361K/yr Amazon US Niche (2026) - Flapen"
---
# **duke cannon beard wash**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 54Growth 17Conversion 97Competition 48Returns 98Price range 73Avg price 75Brand share 0Review moat 49Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.37–$35.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$361K**
$361K/yr · 158K searches
**Review moat**
**Okay****1,598.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon beard wash is a $361K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke cannon beard wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$225K–$300K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#461**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**0%**
- Every Man Jack50% - Beard Guyz40% - Duke Cannon Supply Co.7% - Shea Moisture1% - Generic1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -15.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-wash/trend)
## **Top duke cannon beard wash search terms**
- **duke cannon beard wash**29K/yr-19.3%0.5% conv. - **beard guyz**26K/yr-17.9%7.9% conv. - **every man jack beard wash**19K/yr+19.2%12.9% conv. - **best damn beard wash**14K/yr-34.4%0.8% conv. - **everyman jack beard wash**8K/yr-4.6%13.8% conv. - **beard guyz beard butter**7K/yr-4.8%6.4% conv. - **duke cannon lotion**9K/yr-31.8%3.0% conv. - **beard guyz beard wash**9K/yr-16.4%11.8% conv. - **best damn beard and face lotion**5K/yr-35.0%0.6% conv. - **beard guys**6K/yr-28.5%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-wash/search-terms)
## **Top duke cannon beard wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$36K15%$54K20%$72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Every Man Jack Beard + Face Wash - Sandalwood Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.57**4.6★2,526 rev](https://www.amazon.com/dp/B09P2QDJBJ) [2**Every Man Jack Beard + Face Wash - Sandalwood & Aged Bourbon Variety Set- Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.60**4.6★2,526 rev](https://www.amazon.com/dp/B0DZL32Z1R) [3**Beard Guyz 2-in-1 Beard Wash and Conditioner Deep Cleansing Beard Shampoo for Men Softening & Taming Formula 6.7 oz (Pack of 1)**Beard Guyz**$10.03**4.7★2,148 rev](https://www.amazon.com/dp/B0813ZCVVM) [4**Beard Guyz Beard Butter Moisturizing Beard Leave-In Conditioner and Softener for Men Tames Frizz Softens and Hydrates Facial Hair 4 oz**Beard Guyz**$13.11**4.5★3,946 rev](https://www.amazon.com/dp/B07814P6LC) [5**Duke Cannon Mens Face Lotion 3 oz Ultralight Moisturizer for Daily Hydration & Healthy Skin**Duke Cannon Supply Co.**$11.96**4.4★22 rev](https://www.amazon.com/dp/B0GM3LC3HG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Mens Face Lotion 3 oz Ultralight Moisturizer for Daily Hydration & Healthy Skin**Duke Cannon Supply Co.**$11.96**22 rev5mo ago](https://www.amazon.com/dp/B0GM3LC3HG) [**Every Man Jack Beard + Face Wash - Sandalwood & Aged Bourbon Variety Set- Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.60**2,526 rev1y ago](https://www.amazon.com/dp/B0DZL32Z1R) [**Every Man Jack Mens Beard + Face Wash & Scruff Face Lotion Set - Subtle Sandalwood Scent - Naturally Cleanse Hydrate and Soothe Your Beard & Skin**Every Man Jack**$19.46**234 rev1y ago](https://www.amazon.com/dp/B0DZLLKGX5) [**Every Man Jack Mens Beard + Face Wash & Scruff Face Lotion Set - Subtle Aged Bourbon Scent - Naturally Cleanse Hydrate and Soothe Your Beard & Skin**Every Man Jack**$19.48**234 rev1y ago](https://www.amazon.com/dp/B0DZLLT1Y6) [**Every Man Jack Beard + Face Wash - Vanilla + Cedar Scent - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.28**2,526 rev1y ago](https://www.amazon.com/dp/B0DWL931HD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beard Guyz 2-in-1 Beard Wash and Conditioner Deep Cleansing Beard Shampoo for Men Softening & Taming Formula 3.4 oz (Pack of 1)**Beard Guyz**$7.44**4.7★**▲ 234%**](https://www.amazon.com/dp/B081FJ6XD7) [**Every Man Jack Beard + Face Wash - Unscented for Sensitive Skin - Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.58**4.6★**▲ 174%**](https://www.amazon.com/dp/B0D6Q2757L) [**Duke Cannon Mens Face Lotion 3 oz Ultralight Moisturizer for Daily Hydration & Healthy Skin**Duke Cannon Supply Co.**$11.96**4.4★**▲ 153%**](https://www.amazon.com/dp/B0GM3LC3HG) [**Every Man Jack Beard + Face Wash - Sandalwood & Aged Bourbon Variety Set- Gently cleanse skin and soften beard - Made with Glycerin and Aloe - 6.7 fl. oz (2 Pack)**Every Man Jack**$18.60**4.6★**▲ 104%**](https://www.amazon.com/dp/B0DZL32Z1R) [**Beard Guyz Matte Styling Clay StrongHold for Beard & Hair Natural Texture & Matte Finish Styling Clay for Mens Grooming 3 oz**Beard Guyz**$9.28**4.4★**▲ 65%**](https://www.amazon.com/dp/B0CDJ8864K)
**~~View all trending →~~**
## **What buyers say about duke cannon beard wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Nice clean fragrance”*
**Quality-Overall**19%
*“Excellent product”*
**Soft Feel**8%
*“It makes your it feels good”*
**Moist/Dry**5%
*“does not make it too dry”*
**Value For Money**5%
*“Great product at great price”*
**Cleansing**3%
*“cleansing”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Cleaning**2%
*“I feel really clean using it”*
**Gifting Purpose**2%
*“its definitely a good gift”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**17%
*“Overly strong scent”*
**Functionality-Overall**10%
*“Comb doesnt work:”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Allergies**8%
*“Not to bold that it will mess with someone with allergies”*
**Thickness**6%
*“This new formula is slightly thinner than the previous version”*
**Hard Feel**3%
*“THE TUBE CONTENTS WERE AS HARD AS A ROCK AND WOULD NOT COME OUT OF THE TUBE”*
**Leak-Proof**3%
*“One of them leaked all in the bottom of the box”*
**Size-Overall**3%
*“Just received it bottles are smaller than thought”*
**Value For Money**3%
*“Price is too high for what you get”*
**Moist/Dry**3%
*“However, it didnt help with the dryness”*
### **Top return reasons **
**Leak-Proof**33%
**Smell**26%
**Advertised Vs Actual Product**8%
**Size-Overall**4%
**Product Condition**3%
**Defective Material/Parts**3%
**Motor Power**3%
**Value For Money**3%
**Gap/Hole**2%
**Functionality-Overall**2%
## **Common questions**
- **Is duke cannon beard wash profitable to sell on Amazon United States?**
- The niche generates $361K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the duke cannon beard wash niche?**
- 5 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duke cannon beard wash?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for duke cannon beard wash peak?**
- Demand peaks in Apr–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the duke cannon beard wash niche?**
- Listings span $7.37–$35.75; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 1,599 reviews — the moat a new listing must climb.
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