[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-duke-cannon-beard-balm":3,"research-sidebar-rollups":523},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":90,"demand":95,"seasonality":194,"brandShare":195,"products":216,"feedback":303,"searchTerms":463,"related":488,"lastUpdated":36},"af9d7d63-24f4-431e-93de-e58bdb36a82d","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":31,"top20BrandShare":31,"primePct":31,"oosRate":50},116807,62154,0.9939,-0.181,0.1114,0.7778,0.9461,4.58,2978,16.87,9.47,35.75,9,4000,0.8889,0.0073,1,"duke cannon beard balm","duke-cannon-beard-balm","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fduke-cannon-beard-balm","Men's","2026-07-15T13:45:51.886253+00:00",6,8,40,[],37,0,3000,100,250,50610,67480,80,137,0.0033,{"score":52,"verdict":53,"components":54},42,"skip",[55,60,63,67,70,73,76,81,84,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",27,0.15,116807.13,{"key":61,"score":62,"weight":58,"raw":18},"growth",16,{"key":64,"score":65,"weight":66,"raw":19},"conversion",92,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",19,{"key":71,"score":72,"weight":66,"raw":21},"brandShare",13,{"key":74,"score":75,"weight":66,"raw":22},"qualityGap",28,{"key":77,"score":78,"weight":79,"raw":80},"reviewMoat",35,0.05,2977.67,{"key":82,"score":83,"weight":66,"raw":30},"returns",96,{"key":85,"score":48,"weight":79,"raw":24},"avgPrice",{"key":87,"score":88,"weight":79,"raw":89},"priceRange",78,0.7895738203957382,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":193},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190],{"week":98,"volume":99},"2025-12-07",1497,{"week":101,"volume":102},"2025-12-14",1769,{"week":104,"volume":105},"2025-12-21",1654,{"week":107,"volume":108},"2025-12-28",1190,{"week":110,"volume":111},"2026-01-04",1479,{"week":113,"volume":114},"2026-01-11",1256,{"week":116,"volume":117},"2026-01-18",1295,{"week":119,"volume":120},"2026-01-25",1188,{"week":122,"volume":123},"2026-02-01",1320,{"week":125,"volume":126},"2026-02-08",1369,{"week":128,"volume":129},"2026-02-15",1260,{"week":131,"volume":132},"2026-02-22",1138,{"week":134,"volume":135},"2026-03-01",4134,{"week":137,"volume":138},"2026-03-08",4090,{"week":140,"volume":141},"2026-03-15",3885,{"week":143,"volume":144},"2026-03-22",4159,{"week":146,"volume":147},"2026-03-29",3606,{"week":149,"volume":150},"2026-04-05",3824,{"week":152,"volume":153},"2026-04-12",3600,{"week":155,"volume":156},"2026-04-19",3666,{"week":158,"volume":159},"2026-04-26",3490,{"week":161,"volume":162},"2026-05-03",3387,{"week":164,"volume":165},"2026-05-10",3649,{"week":167,"volume":168},"2026-05-17",3683,{"week":170,"volume":171},"2026-05-24",3209,{"week":173,"volume":174},"2026-05-31",3442,{"week":176,"volume":177},"2026-06-07",3701,{"week":179,"volume":180},"2026-06-14",3501,{"week":182,"volume":183},"2026-06-21",3796,{"week":185,"volume":186},"2026-06-28",4549,{"week":188,"volume":189},"2026-07-05",741,{"week":191,"volume":192},"2026-07-12",691,false,null,{"top":196,"otherBrandCount":42,"otherClickShare":215},[197,200,203,206,209,212],{"brand":198,"clickShare":199},"Viking Revolution",0.2694,{"brand":201,"clickShare":202},"Every Man Jack",0.22890000000000002,{"brand":204,"clickShare":205},"Duke Cannon Supply Co.",0.2222,{"brand":207,"clickShare":208},"Grave Before Shave",0.1279,{"brand":210,"clickShare":211},"The Beard Club",0.0976,{"brand":213,"clickShare":214},"GROW ALPHA BEARD",0.0539,0.00009999999999998899,[217,227,238,247,255,265,276,285,295],{"asin":218,"title":219,"brand":198,"imageUrl":220,"price":221,"rating":222,"reviews":223,"clickShare90":199,"clickShare360":224,"launchDate":225,"amazonUrl":226},"B076J6DQHF","Viking Revolution Sandalwood Beard Balm - Beard Butter with Argan Oil Beard Softener for Men with Jojoba Oil - Beard Moisturizer for Men with Beeswax - Beard Wax for Men (2oz 1 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51D0RxSqaGL.jpg",9.77,4.5,13406,0.2821,"2017-10-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB076J6DQHF",{"asin":228,"title":229,"brand":204,"imageUrl":230,"price":231,"rating":232,"reviews":233,"clickShare90":234,"clickShare360":235,"launchDate":236,"amazonUrl":237},"B07G8RLD3C","Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rFnqHYX1L.jpg",20.8,4.6,3764,0.1751,0.1681,"2011-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07G8RLD3C",{"asin":239,"title":240,"brand":207,"imageUrl":241,"price":242,"rating":232,"reviews":243,"clickShare90":208,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B015NKHZJU","Grave Before Shave Cigar Blend Beard Balm (Cigar\u002FVanilla scent) (2 oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cyqjhQzfL.jpg",13.46,3198,0.1077,"2015-07-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB015NKHZJU",{"asin":248,"title":249,"brand":201,"imageUrl":250,"price":25,"rating":222,"reviews":251,"clickShare90":244,"clickShare360":252,"launchDate":253,"amazonUrl":254},"B079WBB2WW","Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w\u002FNaturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41q95EzL3ML.jpg",975,0.1024,"2018-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079WBB2WW",{"asin":256,"title":257,"brand":210,"imageUrl":258,"price":259,"rating":260,"reviews":261,"clickShare90":211,"clickShare360":262,"launchDate":263,"amazonUrl":264},"B0F16TFVW3","The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CwFVAMC9L.jpg",12.92,4.3,868,0.1425,"2025-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F16TFVW3",{"asin":266,"title":267,"brand":201,"imageUrl":268,"price":269,"rating":270,"reviews":271,"clickShare90":272,"clickShare360":273,"launchDate":274,"amazonUrl":275},"B0DCDWLST7","Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EyS4H-26L.jpg",30.22,4.8,618,0.0741,0.0372,"2024-09-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCDWLST7",{"asin":277,"title":278,"brand":213,"imageUrl":279,"price":280,"rating":222,"reviews":281,"clickShare90":214,"clickShare360":282,"launchDate":283,"amazonUrl":284},"B0F45V6TK5","Beard Balm for Men 2oz Sandalwood & 2oz Citrus Scent w\u002FJojoba Oil & Shea Butter Styling Cream for Men Moisturizer & Softener Beard Care Leave in Conditioner (2 Pack) (Balm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511jGN5KvXL.jpg",9.65,1554,0.0995,"2025-04-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F45V6TK5",{"asin":286,"title":287,"brand":204,"imageUrl":288,"price":289,"rating":232,"reviews":290,"clickShare90":291,"clickShare360":292,"launchDate":293,"amazonUrl":294},"B0GM2SNC5W","Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313utJHpShL.jpg",9.76,160,0.0471,0.0082,"2026-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GM2SNC5W",{"asin":296,"title":297,"brand":201,"imageUrl":298,"price":26,"rating":270,"reviews":299,"clickShare90":291,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B0B84DJXSW","Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UkC9ZhbxL.jpg",2256,0.0522,"2022-07-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B84DJXSW",{"love":304,"hate":375,"returnReasons":436},[305,312,319,326,333,340,347,354,361,368],{"topic":306,"percentOfMentions":307,"verbatims":308},"Smell",0.3387,[309,310,311],"Good scent","Unique Scent","Smells clean",{"topic":313,"percentOfMentions":314,"verbatims":315},"Quality-Overall",0.175,[316,317,318],"Great product to","Great product for me","Excellent product",{"topic":320,"percentOfMentions":321,"verbatims":322},"Soft Feel",0.058600000000000006,[323,324,325],"Soft and comfortable","makes it feel so smooth","my skin feels soft",{"topic":327,"percentOfMentions":328,"verbatims":329},"Value For Money",0.0483,[330,331,332],"Good value","Good value for money","fair price",{"topic":334,"percentOfMentions":335,"verbatims":336},"Moist\u002FDry",0.0363,[337,338,339],"The moisturizing is good","Helps to reduce dry skin","for moisturizing as well as soothing",{"topic":341,"percentOfMentions":342,"verbatims":343},"Advertised Vs Actual Product",0.0342,[344,345,346],"It works as it should","works as it always did","As described",{"topic":348,"percentOfMentions":349,"verbatims":350},"Gifting Purpose",0.0258,[351,352,353],"its definitely a good gift","Great gift","Its a good combo for the gifting purpose",{"topic":355,"percentOfMentions":356,"verbatims":357},"Hair Styling",0.0241,[358,359,360],"it makes your beard feel nice and soft and much easier to shape\u002Fcomb","it makes your beard look good","Excellent beard grooming kit",{"topic":362,"percentOfMentions":363,"verbatims":364},"Hair Growth",0.022099999999999998,[365,366,367],"its good for softening","Keeps the beard I've been growing for 3 years tamed & behaving","Helps tame the wiry beard hairs",{"topic":369,"percentOfMentions":370,"verbatims":371},"Ease Of Use",0.017,[372,373,374],"Easy to use","easy to use in the shower","easier to manage",[376,382,388,395,401,408,414,420,424,430],{"topic":306,"percentOfMentions":377,"verbatims":378},0.2382,[379,380,381],"No smell","Smells like cat urine","The scent doesnt last very long",{"topic":369,"percentOfMentions":383,"verbatims":384},0.065,[385,386,387],"Even then it wasn't easy","It is so hard to open","making the product hard to even use",{"topic":389,"percentOfMentions":390,"verbatims":391},"Functionality-Overall",0.054900000000000004,[392,393,394],"Comb doesnt work:","Didn't work for me","no progress in results",{"topic":327,"percentOfMentions":396,"verbatims":397},0.039599999999999996,[398,399,400],"expensive","It's also expensive","Very pricey",{"topic":402,"percentOfMentions":403,"verbatims":404},"Thickness",0.034300000000000004,[405,406,407],"Not Thick","This is a thicker aftershave","thicker product than I am used to seeing in an after shave",{"topic":313,"percentOfMentions":409,"verbatims":410},0.022400000000000003,[411,412,413],"Cheap quality and watered down","Not that good","I returned this kit because the quality of the items was very low",{"topic":415,"percentOfMentions":416,"verbatims":417},"Ingredients-Overall",0.0183,[418,419],"It showed me the additives in the product","New formula is TERRIBLE",{"topic":421,"percentOfMentions":416,"verbatims":422},"Symptom Reduction",[423,394],"Not seeing any improvement",{"topic":425,"percentOfMentions":426,"verbatims":427},"Design-Overall",0.0163,[428,429],"It is very poorly designed","Please go back to the old design, its really hard for most men to open it with our larger hands and fingers",{"topic":431,"percentOfMentions":426,"verbatims":432},"Adhesion\u002FStickiness",[433,434,435],"my beard still felt like it had been smeared with adhesive","Beard will feel sticky if you use to much about a dime size is adequate","After the skin cools down it can feel a bit sticky for a bit",[437,439,441,443,446,449,452,454,457,460],{"reason":306,"pct":438},0.4824,{"reason":341,"pct":440},0.1066,{"reason":389,"pct":442},0.050499999999999996,{"reason":444,"pct":445},"Product Condition",0.0495,{"reason":447,"pct":448},"Size-Overall",0.0359,{"reason":450,"pct":451},"Leak-Proof",0.0352,{"reason":327,"pct":453},0.0308,{"reason":455,"pct":456},"Defective Material\u002FParts",0.029300000000000003,{"reason":458,"pct":459},"Texture\u002FConsistency-Overall",0.0286,{"reason":461,"pct":462},"Oily\u002FGreasy",0.0242,[464,468,473,478,483],{"term":32,"volume":465,"growthQoq":466,"conversionRate":467},34895,-0.1263,0.0063,{"term":469,"volume":470,"growthQoq":471,"conversionRate":472},"duke cannon beard",11187,-0.2341,0.0015,{"term":474,"volume":475,"growthQoq":476,"conversionRate":477},"best damn beard balm",8416,-0.2818,0.0052,{"term":479,"volume":480,"growthQoq":481,"conversionRate":482},"big bourbon beard balm",4773,-0.3289,0.0037,{"term":484,"volume":485,"growthQoq":486,"conversionRate":487},"beard balm duke cannon",2883,-0.1252,0.0081,[489,496,501,507,512,517],{"title":490,"href":491,"score":492,"verdict":493,"marketSize":494,"growth90":495},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":497,"href":498,"score":492,"verdict":493,"marketSize":499,"growth90":500},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":502,"href":503,"score":492,"verdict":504,"marketSize":505,"growth90":506},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":508,"href":509,"score":492,"verdict":493,"marketSize":510,"growth90":511},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":513,"href":514,"score":492,"verdict":504,"marketSize":515,"growth90":516},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":518,"href":519,"score":520,"verdict":493,"marketSize":521,"growth90":522},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[524,531,534,541,548,555,562,569,576,583,590,597,604,611,618,625,632,639,646,652],{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":532,"marketSizeTotal":533},10978,8129370268,{"nodeId":535,"label":536,"slug":537,"href":538,"nichesTracked":539,"marketSizeTotal":540},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":542,"label":543,"slug":544,"href":545,"nichesTracked":546,"marketSizeTotal":547},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":553,"marketSizeTotal":554},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":556,"label":557,"slug":558,"href":559,"nichesTracked":560,"marketSizeTotal":561},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":563,"label":564,"slug":565,"href":566,"nichesTracked":567,"marketSizeTotal":568},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":570,"label":571,"slug":572,"href":573,"nichesTracked":574,"marketSizeTotal":575},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":577,"label":578,"slug":579,"href":580,"nichesTracked":581,"marketSizeTotal":582},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":584,"label":585,"slug":586,"href":587,"nichesTracked":588,"marketSizeTotal":589},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":591,"label":592,"slug":593,"href":594,"nichesTracked":595,"marketSizeTotal":596},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":598,"label":599,"slug":600,"href":601,"nichesTracked":602,"marketSizeTotal":603},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":605,"label":606,"slug":607,"href":608,"nichesTracked":609,"marketSizeTotal":610},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":612,"label":613,"slug":614,"href":615,"nichesTracked":616,"marketSizeTotal":617},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":619,"label":620,"slug":621,"href":622,"nichesTracked":623,"marketSizeTotal":624},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":626,"label":627,"slug":628,"href":629,"nichesTracked":630,"marketSizeTotal":631},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":633,"label":634,"slug":635,"href":636,"nichesTracked":637,"marketSizeTotal":638},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":640,"label":641,"slug":642,"href":643,"nichesTracked":644,"marketSizeTotal":645},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":647,"label":648,"slug":649,"href":650,"nichesTracked":38,"marketSizeTotal":651},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]