---
title: "Duke Cannon Beard Balm — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-balm"
last_updated: "2026-08-10T18:29:51.776Z"
locale: en
meta:
description: "Niche score 42/100 · $117K/yr market · 62K searches/yr · $16.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $117K/yr market · 62K searches/yr · $16.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duke Cannon Beard Balm — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **duke cannon beard balm**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 16Conversion 92Competition 19Returns 96Price range 78Avg price 80Brand share 13Review moat 35Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.47–$35.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,977.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 62K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duke cannon beard balm is a $117K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duke cannon beard balm market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$67K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Viking Revolution27% - Every Man Jack23% - Duke Cannon Supply Co.22% - Grave Before Shave13% - The Beard Club10% - GROW ALPHA BEARD5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -18.1% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-balm/trend)
## **Top duke cannon beard balm search terms**
- **duke cannon beard balm**35K/yr-12.6%0.6% conv. - **duke cannon beard**11K/yr-23.4%0.1% conv. - **best damn beard balm**8K/yr-28.2%0.5% conv. - **big bourbon beard balm**5K/yr-32.9%0.4% conv. - **beard balm duke cannon**3K/yr-12.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/duke-cannon-beard-balm/search-terms)
## **Top duke cannon beard balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viking Revolution Sandalwood Beard Balm - Beard Butter with Argan Oil Beard Softener for Men with Jojoba Oil - Beard Moisturizer for Men with Beeswax - Beard Wax for Men (2oz 1 Pack)**Viking Revolution**$9.77**4.5★13,406 rev](https://www.amazon.com/dp/B076J6DQHF) [2**Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz**Duke Cannon Supply Co.**$20.80**4.6★3,764 rev](https://www.amazon.com/dp/B07G8RLD3C) [3**Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)**Grave Before Shave**$13.46**4.6★3,198 rev](https://www.amazon.com/dp/B015NKHZJU) [4**Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz**Every Man Jack**$9.47**4.5★975 rev](https://www.amazon.com/dp/B079WBB2WW) [5**The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz**The Beard Club**$12.92**4.3★868 rev](https://www.amazon.com/dp/B0F16TFVW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter**Duke Cannon Supply Co.**$9.76**160 rev5mo ago](https://www.amazon.com/dp/B0GM2SNC5W) [**Beard Balm for Men 2oz Sandalwood & 2oz Citrus Scent w/Jojoba Oil & Shea Butter Styling Cream for Men Moisturizer & Softener Beard Care Leave in Conditioner (2 Pack) (Balm)**GROW ALPHA BEARD**$9.65**1,554 rev1y ago](https://www.amazon.com/dp/B0F45V6TK5) [**The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz**The Beard Club**$12.92**868 rev1y ago](https://www.amazon.com/dp/B0F16TFVW3) [**Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent**Every Man Jack**$30.22**618 rev1y ago](https://www.amazon.com/dp/B0DCDWLST7) [**Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb**Every Man Jack**$35.75**2,256 rev3y ago](https://www.amazon.com/dp/B0B84DJXSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter**Duke Cannon Supply Co.**$9.76**4.6★**▲ 474%**](https://www.amazon.com/dp/B0GM2SNC5W) [**Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent**Every Man Jack**$30.22**4.8★**▲ 99%**](https://www.amazon.com/dp/B0DCDWLST7) [**Grave Before Shave Cigar Blend Beard Balm (Cigar/Vanilla scent) (2 oz.)**Grave Before Shave**$13.46**4.6★**▲ 19%**](https://www.amazon.com/dp/B015NKHZJU) [**Every Man Jack Beard Styling Balm - Light Sandalwood Scent - Moisturize Strengthen and Style Your Beard - Medium Hold - Made w/Naturally Derived Ingredients like Candelilla Wax and Shea Butter - 2oz**Every Man Jack**$9.47**4.5★**— 5%**](https://www.amazon.com/dp/B079WBB2WW) [**Duke Cannon Supply Co. Solid Cologne for Men Bourbon (Woodsy Charred Oak Barrel Scent) - Concentrated Balm Travel-Friendly Convenient Tin 1.5 oz**Duke Cannon Supply Co.**$20.80**4.6★**— 4%**](https://www.amazon.com/dp/B07G8RLD3C)
**~~View all trending →~~**
## **What buyers say about duke cannon beard balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Good scent”*
**Quality-Overall**18%
*“Great product to”*
**Soft Feel**6%
*“Soft and comfortable”*
**Value For Money**5%
*“Good value”*
**Moist/Dry**4%
*“The moisturizing is good”*
**Advertised Vs Actual Product**3%
*“It works as it should”*
**Gifting Purpose**3%
*“its definitely a good gift”*
**Hair Styling**2%
*“it makes your beard feel nice and soft and much easier to shape/comb”*
**Hair Growth**2%
*“its good for softening”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**24%
*“No smell”*
**Ease Of Use**7%
*“Even then it wasn't easy”*
**Functionality-Overall**5%
*“Comb doesnt work:”*
**Value For Money**4%
*“expensive”*
**Thickness**3%
*“Not Thick”*
**Quality-Overall**2%
*“Cheap quality and watered down”*
**Ingredients-Overall**2%
*“It showed me the additives in the product”*
**Symptom Reduction**2%
*“Not seeing any improvement”*
**Design-Overall**2%
*“It is very poorly designed”*
**Adhesion/Stickiness**2%
*“my beard still felt like it had been smeared with adhesive”*
### **Top return reasons **
**Smell**48%
**Advertised Vs Actual Product**11%
**Functionality-Overall**5%
**Product Condition**5%
**Size-Overall**4%
**Leak-Proof**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Oily/Greasy**2%
## **Common questions**
- **Is duke cannon beard balm profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the duke cannon beard balm niche?**
- 6 brands and 40 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in duke cannon beard balm?**
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.7%.
- **What does it cost to enter the duke cannon beard balm niche?**
- Listings span $9.47–$35.75; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 2,978 reviews — the moat a new listing must climb.
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