---
title: "Dual Eyeshadow Stick — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dual-eyeshadow-stick"
last_updated: "2026-08-11T00:57:32.669Z"
locale: en
meta:
description: "Niche score 42/100 · $21K/yr market · 60K searches/yr · $10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $21K/yr market · 60K searches/yr · $10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dual Eyeshadow Stick — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **dual eyeshadow stick**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 61Conversion 40Competition 15Returns 88Price range 20Avg price 41Brand share 5Review moat 85Quality gap 96
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****308.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.92**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$8.94–$16.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$21K**
$21K/yr · 60K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, dual eyeshadow stick is a $21K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dual eyeshadow stick market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$22K–$27K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#297**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- MooGlamor56% - Ylapagne26% - ZAIDOC9% - LOKFAR5% - RED-SHYN2% - LANGMANNI2%
## **Top dual eyeshadow stick search terms**
- **dual eyeshadow stick**16K/yr+27.7%2.6% conv. - **dual color eyeshadow stick**8K/yr+115.2%3.5% conv. - **mooglamor matte two color eyeshadow**6K/yr+123.9%4.4% conv. - **two color eyeshadow stick**9K/yr-22.7%2.8% conv. - **dragon ranee eye shadow stick**4K/yr+625.5%1.4% conv. - **2 color eyeshadow stick**8K/yr-26.3%2.4% conv. - **two tone eyeshadow stick**5K/yr+5.6%2.8% conv. - **moo glamor matte two color eyeshadow**3K/yr+101.0%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dual-eyeshadow-stick/search-terms)
## **Top dual eyeshadow stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift**MooGlamor**$13.85**4.0★270 rev](https://www.amazon.com/dp/B0G2LZSN4Z) [2**Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (BROWN)**Ylapagne**$9.52**3.9★150 rev](https://www.amazon.com/dp/B0DXBG1RDX) [3**Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (PINK)**Ylapagne**$10.24**3.9★150 rev](https://www.amazon.com/dp/B0DXBMWH6Q) [4**MooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup**MooGlamor**$9.20**4.6★3 rev](https://www.amazon.com/dp/B0GZN9H78F) [5**ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz**ZAIDOC**$16.53**3.7★205 rev](https://www.amazon.com/dp/B0GLPB14D8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Color Eyeshadow Stick Set with Brush 3Pcs Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Waterproof Eye shadow Pen Long-lasting Wear Smooth Texture for Eye Make Up Tool (Pink)**RED-SHYN**$8.94**7 rev3mo ago](https://www.amazon.com/dp/B0GWV1KPJZ) [**MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift**MooGlamor**$13.85**270 rev5mo ago](https://www.amazon.com/dp/B0G2LZSN4Z) [**ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz**ZAIDOC**$16.53**205 rev5mo ago](https://www.amazon.com/dp/B0GLPB14D8) [**MooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup**MooGlamor**$9.20**3 rev7mo ago](https://www.amazon.com/dp/B0GZN9H78F) [**MooGlamor 6 Pcs Glitter Eyeshadow Two-Color Gradient Eyeshadows Set with Highly Pigmented and 12 Colors Eye Shadow Stick for Women Eye Makeup**MooGlamor**$10.14**18 rev11mo ago](https://www.amazon.com/dp/B0FLY5XJ8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MooGlamor 6 Pcs Shimmer Eye Shadow Stick Glitter Eye Shadow with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup**MooGlamor**$9.20**4.6★**▲ 81%**](https://www.amazon.com/dp/B0GZN9H78F) [**ZAIDOC 3 Color Eyeshadow Stick in Set of 6 Long Lasting & Waterproof Creamy Eye Shadow with Vitamin E Makeup for Day & Night Look 1.13 Oz**ZAIDOC**$16.53**3.7★**▲ 81%**](https://www.amazon.com/dp/B0GLPB14D8) [**6 Color Eyeshadow Stick Set with Brush 3Pcs Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Waterproof Eye shadow Pen Long-lasting Wear Smooth Texture for Eye Make Up Tool (Pink)**RED-SHYN**$8.94**4.1★**▲ 81%**](https://www.amazon.com/dp/B0GWV1KPJZ) [**Ylapagne 6 Color Eyeshadow Stick Set Portable Two Tone Eyeshadow Gradient Stick Glitter Gradient Eye shadow Waterproof Eye shadow Pen for Eye Make Up Tool (3 PCS) (BROWN)**Ylapagne**$9.52**3.9★**▲ 19%**](https://www.amazon.com/dp/B0DXBG1RDX) [**MooGlamor 6 Pcs Glitter Eye Shadow Stick Shimmer Eye Shadow Set with Two-Color Gradient and Waterproof Eyeshadow Pen for Long Lasting Eye Makeup Gift**MooGlamor**$13.85**4.0★**— 9%**](https://www.amazon.com/dp/B0G2LZSN4Z)
**~~View all trending →~~**
## **What buyers say about dual eyeshadow stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Beautiful shades”*
**Ease Of Use**10%
*“Ease of use”*
**Quality-Overall**8%
*“Great product great company”*
**Ease Of Application**7%
*“Easy to apply”*
**Value For Money**5%
*“its very affordable”*
**Soft Feel**4%
*“Creamy goes on nice”*
**Durability**3%
*“It stays on all day”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Brightness/Shine/Glow**3%
*“Shiny and I love them”*
**Texture/Consistency-Overall**2%
*“The texture is creamy”*
### **What buyers complain about **
**Color**36%
*“Bland color”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Functionality-Overall**6%
*“Did not work very well”*
**Quality-Overall**4%
*“Not good quality”*
**Ease Of Use**4%
*“Hard to remove”*
**Value For Money**3%
*“Not worth it”*
**Wrinkles**3%
*“creases easily”*
**Durability**3%
*“they break easily”*
**Ease Of Application**3%
*“Hard to apply”*
**Brightness/Shine/Glow**2%
*“no sparkle”*
### **Top return reasons **
**Color**38%
**Advertised Vs Actual Product**19%
**Quality-Overall**7%
**Adhesion/Stickiness**6%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Durability**2%
**Texture/Consistency-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is dual eyeshadow stick profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 10 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dual eyeshadow stick niche?**
- 6 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dual eyeshadow stick?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.3%.
- **What does it cost to enter the dual eyeshadow stick niche?**
- Listings span $8.94–$16.53; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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