---
title: "Products — drybar liquid glass - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drybar-liquid-glass/products"
last_updated: "2026-08-10T22:07:02.765Z"
locale: en
meta:
  description: "Niche score 55/100 · $161K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $161K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — drybar liquid glass - Flapen"
---

# **drybar liquid glass**

**Worth a look**

Shows a sweet-spot price point ($28.72 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 34Growth 78Conversion 92Competition 7Returns 84Price range 95Avg price 95Brand share 0Review moat 69Quality gap 65

**Avg price**

**Incredible****$28.72**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.20–$36.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+67.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****733.57**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$161K**

$161K/yr · 50K searches

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products