---
title: "Drybar Dry Shampoo — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drybar-dry-shampoo"
last_updated: "2026-08-06T17:49:57.100Z"
locale: en
meta:
description: "Niche score 44/100 · $196K/yr market · 165K searches/yr · $10.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $196K/yr market · 165K searches/yr · $10.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drybar Dry Shampoo — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **drybar dry shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 21Conversion 90Competition 13Returns 99Price range 28Avg price 41Brand share 0Review moat 58Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,177.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.94**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$196K**
$196K/yr · 165K searches
**Price range**
**Okay****$6.72–$18.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drybar dry shampoo is a $196K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drybar dry shampoo market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$219K–$274K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- EVA·NYC66% - Hairitage26% - MONDAY HAIRCARE5% - Kitsch2% - Garnier2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drybar-dry-shampoo/trend)
## **Top drybar dry shampoo search terms**
- **eva nyc dry shampoo**65K/yr-11.7%13.8% conv. - **hairitage dry shampoo**25K/yr+10.9%11.3% conv. - **invisible dry shampoo**16K/yr-3.9%3.3% conv. - **clear dry shampoo**15K/yr-26.8%3.1% conv. - **heritage dry shampoo**10K/yr-0.9%12.7% conv. - **dry shampoo eva nyc**8K/yr+8.0%11.9% conv. - **dry shampoo clear**5K/yr-15.4%3.7% conv. - **garnier dry shampoo**5K/yr-14.5%2.0% conv. - **eva dry shampoo**3K/yr+18.2%14.8% conv. - **garnier fructis dry shampoo**4K/yr-8.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/drybar-dry-shampoo/search-terms)
## **Top drybar dry shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$39K30%$59K40%$79K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 5.3 oz**EVA·NYC**$11.96**4.2★1,069 rev](https://www.amazon.com/dp/B0DRYZHQ3Q) [2**Eva NYC Invisible Dry Shampoo Spray Value Size - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 7.3 oz**EVA·NYC**$15.19**4.4★272 rev](https://www.amazon.com/dp/B0DPFVVVKN) [3**Hairitage Volumizing Dry Shampoo for Women - Adds Volume + Texture - For Dry Dark Blonde Brunette + Oily Hair Clean + Sulfate Free - Color Safe - Cherry + Amber Scent 5oz**Hairitage**$8.63**4.3★634 rev](https://www.amazon.com/dp/B0CX6XMN1P) [4**Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz**Hairitage**$8.64**4.2★36 rev](https://www.amazon.com/dp/B0FJ6LZFYJ) [5**Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Light + Fresh Scent - 5.3 oz**EVA·NYC**$12.08**4.2★194 rev](https://www.amazon.com/dp/B0DRYZSFZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz**Hairitage**$8.64**36 rev5mo ago](https://www.amazon.com/dp/B0FJ6LZFYJ) [**Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Light + Fresh Scent - 5.3 oz**EVA·NYC**$12.08**194 rev1y ago](https://www.amazon.com/dp/B0DRYZSFZ4) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz**Kitsch**$9.60**1,538 rev1y ago](https://www.amazon.com/dp/B0DRM4J2YM) [**Eva NYC Invisible Dry Shampoo Spray Value Size - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 7.3 oz**EVA·NYC**$15.19**272 rev1y ago](https://www.amazon.com/dp/B0DPFVVVKN) [**Hairitage Down to the Basics Dry Shampoo Spray with Rice Protein - Translucent - No Aritficial Fragrances - Oil-Absorbing - Refresh Hair + Odor - Volumizer for Women & Men 4.2 oz**Hairitage**$8.81**30 rev2y ago](https://www.amazon.com/dp/B0D15GDVS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hairitage Down to the Basics Dry Shampoo Spray with Rice Protein - Translucent - No Aritficial Fragrances - Oil-Absorbing - Refresh Hair + Odor - Volumizer for Women & Men 4.2 oz**Hairitage**$8.81**4.1★**▲ 334%**](https://www.amazon.com/dp/B0D15GDVS7) [**Hairitage Dry Shampoo Non-Aerosol Powder for Oily Hair - Mattifying Volumizing Style Extending For Men & Women Easily Blended Absorbs Oil Sweat Odor Lightweight Vegan 1.3 oz**Hairitage**$8.64**4.2★**▲ 176%**](https://www.amazon.com/dp/B0FJ6LZFYJ) [**Hairitage Cleanse + Style Dry Shampoo Set - Lazy Day Dry Shampoo + Texturizing Volume Spray - Translucent Oil Absorbing + Ultra-Light Hold Styling Hairspray for Curls Waves & Fine Hair**Hairitage**$18.28**4.4★**▲ 79%**](https://www.amazon.com/dp/B0CW29YF37) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz**Kitsch**$9.60**4.0★**▲ 78%**](https://www.amazon.com/dp/B0DRM4J2YM) [**Eva NYC Invisible Dry Shampoo Spray - Oil-Absorbing Removes Odor & No White Cast - Freshen Up Dry Shampoo For Women - For Light Dark + Oily Hair - Warm Vanilla Scent - 5.3 oz**EVA·NYC**$11.96**4.2★**— 10%**](https://www.amazon.com/dp/B0DRYZHQ3Q)
**~~View all trending →~~**
## **What buyers say about drybar dry shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Powerful smell”*
**Moist/Dry**12%
*“Does not leave my hair dry like most others do”*
**Quality-Overall**8%
*“saw the good reviews”*
**Value For Money**7%
*“Great value”*
**Efficiency**4%
*“Effective product”*
**Residue**4%
*“doesnt leave any residue”*
**Oily/Greasy**2%
*“Makes it look instantly less oily”*
**Ease Of Use**2%
*“Easy and effective”*
**Weight Light**2%
*“doesnt feet heavy like many dry shampoos do”*
**Advertised Vs Actual Product**2%
*“Works as expected”*
### **What buyers complain about **
**Smell**13%
*“Awful smell”*
**Residue**11%
*“White residue”*
**Moist/Dry**5%
*“Very dry”*
**Hair Related**5%
*“It flakes out of my hair”*
**Suitability Colored Hair**5%
*“ughhh horrible for darker hair colors”*
**Functionality-Overall**5%
*“Doesnt work as described”*
**Oily/Greasy**4%
*“gets greasy easily”*
**Color**4%
*“Hair looks gray”*
**Allergies**3%
*“can be a bit irritating”*
**Value For Money**3%
*“Waste Of Money”*
### **Top return reasons **
**Leak-Proof**15%
**Product Condition**13%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Smell**5%
**Motor Power**5%
**Moist/Dry**5%
**Suitability Short Hair**4%
**Residue**3%
**Color**3%
## **Common questions**
- **Is drybar dry shampoo profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the drybar dry shampoo niche?**
- 5 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drybar dry shampoo?**
- Top complaints mined from reviews: Smell, Residue, Moist/Dry. The return rate is 0.2%.
- **When does demand for drybar dry shampoo peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the drybar dry shampoo niche?**
- Listings span $6.72–$18.28; the average listing price is $10.94 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.
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