---
title: "dry shampoo — $24.0M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dry-shampoo"
last_updated: "2026-07-20T20:03:07.896Z"
locale: en
meta:
description: "dry shampoo shows a $24.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "dry shampoo shows a $24.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "dry shampoo — $24.0M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **dry shampoo**
**Worth a look**
Shows a $24.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 90Competition 69Returns 100Price range 64Avg price 79Brand share 39Review moat 25Quality gap 57
**Market size**
**Incredible****$24.0M**
$24.0M/yr · 13.5M searches
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.40**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.72–$29.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,757.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dry shampoo is a $24.0M/yr Amazon United States market (13.5M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$16.4M–$16.4M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **131 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**134**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**15%**
- Batiste31% - MONDAY HAIRCARE20% - Amika14% - Dove12% - Kitsch4% - Not Your Mother's3% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
400K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dry-shampoo/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.2M10%$2.4M15%$3.6M20%$4.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL**MONDAY HAIRCARE**$6.72**4.3★7,512 rev](https://www.amazon.com/dp/B0CWNJ75X1) [2**amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)**Amika**$26.50**4.3★20,363 rev](https://www.amazon.com/dp/B07H349CVV) [3**Dove Dry Shampoo Spray Volume & Fullness Absorbs Oil to Refresh Hair Without Washing 5 oz (2-Pack)**Dove**$13.89**4.4★11,864 rev](https://www.amazon.com/dp/B08BTGSTB1) [4**Batiste Original Dry Shampoo 6.76 OZ / 200ml Powder Oily Hair Oil Control Citrusy Scent**Batiste**$8.01**4.5★15,625 rev](https://www.amazon.com/dp/B07MGZ6X2Q) [5**Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz**Batiste**$8.95**4.6★259 rev](https://www.amazon.com/dp/B0G7LLBPDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aussie Instant Refresh Dry Shampoo Original Clean Talc-Free Butane-Free for Straight Wavy and Curly Hair 4.9oz**Aussie**$8.51**214 rev4mo ago](https://www.amazon.com/dp/B0G8SGCS5Y) [**amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types**Amika**$15.68**20,363 rev6mo ago](https://www.amazon.com/dp/B0GFQH1PJV) [**Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz**Batiste**$8.95**259 rev7mo ago](https://www.amazon.com/dp/B0G7LLBPDP) [**Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)**Batiste**$12.89**118 rev7mo ago](https://www.amazon.com/dp/B0G7M1958X) [**amika positively perked up dry shampoo duo | gift set for refreshing hair between wash days**Amika**$26.36**343 rev10mo ago](https://www.amazon.com/dp/B0FL4L69G8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz**Batiste**$8.95**4.6★**▲ 238%**](https://www.amazon.com/dp/B0G7LLBPDP) [**amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types**Amika**$15.68**4.3★**▲ 206%**](https://www.amazon.com/dp/B0GFQH1PJV) [**Aussie Instant Refresh Dry Shampoo Original Clean Talc-Free Butane-Free for Straight Wavy and Curly Hair 4.9oz**Aussie**$8.51**3.6★**▲ 154%**](https://www.amazon.com/dp/B0G8SGCS5Y) [**Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)**Batiste**$12.89**3.6★**▲ 123%**](https://www.amazon.com/dp/B0G7M1958X) [**K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)**K18**$23.91**4.4★**▲ 101%**](https://www.amazon.com/dp/B0F67KS3K1)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Decent fragrance”*
**Moist/Dry**16%
*“Best spray dry shampoo ever”*
**Quality-Overall**8%
*“Overall, it is a fantastic, dependable product”*
**Value For Money**7%
*“Fair price”*
**Efficiency**3%
*“It works really well”*
**Ease Of Use**3%
*“Easy and effective”*
**Oily/Greasy**3%
*“it cuts down the greasy look”*
**Residue**3%
*“No nasty residue”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Cleansing**2%
*“It gets your hair looking clean”*
### **What buyers complain about **
**Smell**12%
*“Awful smell”*
**Residue**9%
*“White residue”*
**Value For Money**5%
*“Way too expensive”*
**Hair Related**5%
*“It makes my hair feel like absolutely horrible”*
**Moist/Dry**5%
*“Makes my hair dry”*
**Functionality-Overall**4%
*“Not effective”*
**Oily/Greasy**4%
*“makes your hair greasy”*
**Suitability Colored Hair**3%
*“ughhh horrible for darker hair colors”*
**Ease Of Use**3%
*“Hard to open”*
**Color**2%
*“No Color”*
### **Top return reasons **
**Leak-Proof**12%
**Advertised Vs Actual Product**11%
**Product Condition**10%
**Functionality-Overall**8%
**Size-Overall**7%
**Smell**5%
**Moist/Dry**4%
**Motor Power**4%
**Suitability Short Hair**4%
**Dispensing Mechanism**3%
## **Common questions**
- **Is dry shampoo profitable to sell on Amazon United States?**
- The niche generates $24.0M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the dry shampoo niche?**
- 13 brands and 134 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in dry shampoo?**
- Top complaints mined from reviews: Smell, Residue, Value For Money. The return rate is 0.1%.
- **When does demand for dry shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dry shampoo niche?**
- Listings span $6.72–$29.71; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 4,758 reviews — the moat a new listing must climb.
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