---
title: "Trend — dry shampoo for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dry-shampoo-for-men/trend"
last_updated: "2026-08-10T23:18:35.811Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dry shampoo for men - Flapen"
---

# **dry shampoo for men**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 81Growth 18Conversion 97Competition 15Returns 100Price range 76Avg price 80Brand share 5Review moat 25Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.2M**

$1.2M/yr · 487K searches

**Avg price**

**Great****$16.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.72–$42.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,635.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend