---
title: "Dry Shampoo Bulk — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dry-shampoo-bulk"
last_updated: "2026-08-10T23:09:28.689Z"
locale: en
meta:
description: "Niche score 45/100 · $67K/yr market · 34K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $67K/yr market · 34K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dry Shampoo Bulk — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **dry shampoo bulk**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 79Competition 50Returns 100Price range 90Avg price 95Brand share 4Review moat 43Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.95–$57.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,237.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 34K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dry shampoo bulk is a $67K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dry shampoo bulk market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#156**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**0%**
- Batiste74% - MONDAY HAIRCARE8% - Not Your Mother's7% - Dove6% - Suave3% - TRESemmé2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -19.4% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dry-shampoo-bulk/trend)
## **Top dry shampoo bulk search terms**
- **dry shampoo bulk**14K/yr-13.6%5.7% conv. - **dry shampoo pack**10K/yr-25.2%5.5% conv. - **batiste dry shampoo 6 pack**6K/yr-29.8%9.0% conv. - **bulk dry shampoo**4K/yr-8.3%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dry-shampoo-bulk/search-terms)
## **Top dry shampoo bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Batiste Original Dry Shampoo Absorbs Oil & Grease Classic Clean Scent 3.81 oz**Batiste**$27.51**4.7★1,476 rev](https://www.amazon.com/dp/B01BPHF3Y4) [2**Batiste Dry Shampoo Blush Fragrance 3.81 OZ. (Pack of 6)**Batiste**$24.98**4.8★109 rev](https://www.amazon.com/dp/B00BA3APEW) [3**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack**MONDAY HAIRCARE**$13.12**4.3★7,512 rev](https://www.amazon.com/dp/B0FNX7YJFN) [4**Batiste Shampoo Dry Cherry 6.73 Ounce (200ml) (6 Pack)**Batiste**$25.85**4.7★804 rev](https://www.amazon.com/dp/B01IAFG3I4) [5**Batiste Dry Shampoo Bare Fragrance 6.73 fl. oz. PACK OF 6**Batiste**$36.29**4.5★575 rev](https://www.amazon.com/dp/B0749S6BZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack**MONDAY HAIRCARE**$13.12**7,512 rev10mo ago](https://www.amazon.com/dp/B0FNX7YJFN) [**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 50ML (3 Pack)**MONDAY HAIRCARE**$11.95**201 rev10mo ago](https://www.amazon.com/dp/B0FNXB3M8T) [**Suave Bamboo & Hibiscus Volumizing Dry Shampoo Infused with 100% Natural Ingredients for Visibly Restoring Hair Body & Lift 4.3 oz 12 Pack**Suave**$57.00**1 rev1y ago](https://www.amazon.com/dp/B0DNFXGNM8) [**Dove Advanced Dry Shampoo Travel-Size Volume & Fullness 6-Pack Travel Essentials 1.15 Oz Ea**Dove**$23.30**80 rev1y ago](https://www.amazon.com/dp/B0DFMSNFFL) [**TRESemm Dry Shampoo Spray Volume Clean 6-Pack Refreshes & Absorbs Warm Petals 7.3 Oz Ea**TRESemmé**$42.46**57 rev1y ago](https://www.amazon.com/dp/B0DDTZFJQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batiste Dry Shampoo Original Fragrance Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 3.81 OZ Dry Shampoo Bottle 3 Pack**Batiste**$17.81**4.7★**▲ 158%**](https://www.amazon.com/dp/B0DBRH8LZ9) [**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL Dual Pack**MONDAY HAIRCARE**$13.12**4.3★**▲ 142%**](https://www.amazon.com/dp/B0FNX7YJFN) [**Suave Bamboo & Hibiscus Volumizing Dry Shampoo Infused with 100% Natural Ingredients for Visibly Restoring Hair Body & Lift 4.3 oz 12 Pack**Suave**$57.00**4.0★**▲ 137%**](https://www.amazon.com/dp/B0DNFXGNM8) [**Not Your Mothers Value Pack Clean Freak Unscented Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - No Scent - For All Hair Types**Not Your Mother's**$26.93**4.7★**▲ 119%**](https://www.amazon.com/dp/B0CHLGXC2R) [**Batiste Dry Shampoo Blush Fragrance 3.81 OZ. (Pack of 6)**Batiste**$24.98**4.8★**▲ 54%**](https://www.amazon.com/dp/B00BA3APEW)
**~~View all trending →~~**
## **What buyers say about dry shampoo bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Amazing Smell”*
**Moist/Dry**18%
*“Great dry shampoo spray great price”*
**Value For Money**10%
*“Amazing value”*
**Quality-Overall**9%
*“Cheapest bundle, best quality”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“Great convenient size”*
**Efficiency**3%
*“is effective”*
**Advertised Vs Actual Product**2%
*“It works just as advertised”*
**Oily/Greasy**2%
*“Soaks up oil very well”*
**Cleansing**2%
*“give my hair a clean”*
### **What buyers complain about **
**Smell**14%
*“Smells horrible”*
**Ease Of Use**7%
*“Impossible to open”*
**Residue**6%
*“residue”*
**Functionality-Overall**5%
*“Not effective”*
**Hair Related**5%
*“It also took awhile to blend into your hair”*
**Size-Overall**4%
*“Smaller than expected”*
**Oily/Greasy**3%
*“Oily hair, dont care”*
**Moist/Dry**3%
*“Bad dry shampoo”*
**Color**3%
*“Make brown too”*
**Advertised Vs Actual Product**3%
*“Description is wrong”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Size-Overall**24%
**Functionality-Overall**11%
**Dispensing Mechanism**8%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Smell**3%
**Ease Of Use**2%
**Absorbency**2%
## **Common questions**
- **Is dry shampoo bulk profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dry shampoo bulk niche?**
- 6 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dry shampoo bulk?**
- Top complaints mined from reviews: Smell, Ease Of Use, Residue. The return rate is 0.0%.
- **When does demand for dry shampoo bulk peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dry shampoo bulk niche?**
- Listings span $11.95–$57.00; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.
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