---
title: "Trend — dry brush for face - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dry-brush-for-face/trend"
last_updated: "2026-08-11T05:06:13.712Z"
locale: en
meta:
  description: "Niche score 53/100 · $364K/yr market · 337K searches/yr · $10.51 avg price. Soft demand (-27.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $364K/yr market · 337K searches/yr · $10.51 avg price. Soft demand (-27.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dry brush for face - Flapen"
---

# **dry brush for face**

**Worth a look**

Shows low returns (1.3%), but soft demand (-27.0% this quarter) keeps it on the watch list.

Market size 54Growth 12Conversion 88Competition 41Returns 89Price range 34Avg price 38Brand share 64Review moat 64Quality gap 65

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****929.8**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$364K**

$364K/yr · 337K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.51**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.86–$19.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-27.0%**

90-day search growth — must beat 0% to launch

## Trend