---
title: "Drunk Elephant Retinol — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drunk-elephant-retinol"
last_updated: "2026-08-10T21:59:24.295Z"
locale: en
meta:
description: "Niche score 38/100 · $51K/yr market · 21K searches/yr · $51.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $51K/yr market · 21K searches/yr · $51.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Elephant Retinol — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **drunk elephant retinol**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 37Conversion 56Competition 0Returns 97Price range 89Avg price 93Brand share 0Review moat 24Quality gap 47
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.89–$74.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,439.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$51K**
$51K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, drunk elephant retinol is a $51K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant retinol market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#574**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Drunk Elephant93% - The Ordinary7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +9.9% search growth over the last 90 days.
700500Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-retinol/trend)
## **Top drunk elephant retinol search terms**
- **drunk elephant retinol**11K/yr-3.2%7.1% conv. - **retinol drunk elephant**4K/yr+33.7%0.9% conv. - **drunk elephant a-passioni retinol cream**3K/yr+23.2%6.7% conv. - **drunk elephant retinol cream**2K/yr+8.4%8.6% conv. - **drunk elephant retinol serum**654/yr+13.8%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-retinol/search-terms)
## **Top drunk elephant retinol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$13K50%$26K75%$39K100%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Drunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$74.09**4.5★348 rev](https://www.amazon.com/dp/B08TGGGZM5) [2**The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz**The Ordinary**$9.89**4.6★18,889 rev](https://www.amazon.com/dp/B0779YGB2G) [3**Drunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$70.58**4.3★82 rev](https://www.amazon.com/dp/B09LJ1S7JN)
### **Newest**
by launch date
[**Drunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$70.58**82 rev4y ago](https://www.amazon.com/dp/B09LJ1S7JN) [**Drunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$74.09**348 rev5y ago](https://www.amazon.com/dp/B08TGGGZM5) [**The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz**The Ordinary**$9.89**18,889 rev9y ago](https://www.amazon.com/dp/B0779YGB2G)
### **Trending**
90-day click momentum
[**Drunk Elephant A-Passioni Retinol Cream - 30 ml/1 fl oz - 1% Retinol Serum - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$74.09**4.5★**— 5%**](https://www.amazon.com/dp/B08TGGGZM5) [**The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz**The Ordinary**$9.89**4.6★**▼ 11%**](https://www.amazon.com/dp/B0779YGB2G) [**Drunk Elephant A-Gloei Maretinol Oil - 30 ml/1 fl oz - Gentle 0.5% Retinol Face Oil - Clean Clinical Skincare - Cruelty-Free - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$70.58**4.3★**▼ 36%**](https://www.amazon.com/dp/B09LJ1S7JN)
## **What buyers say about drunk elephant retinol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“reasonable price”*
**Soft Feel**11%
*“my skin feels softer”*
**Quality-Overall**11%
*“The serum itself is a lightweight oil that spreads easily”*
**Suitability Combination Skin**10%
*“it worked well for my sensitive skin”*
**Moist/Dry**7%
*“my skin feels more hydrated overall”*
**Allergies**4%
*“No irritation at all”*
**Wrinkle**4%
*“Works great to reduce pores and wrinkles,”*
**Suitability Dry Skin**4%
*“doesn't dry out my skin which is very nice”*
**Symptom Reduction**3%
*“Seen improvement in fine lines”*
**Brightness/Shine/Glow**2%
*“brighter with this price”*
### **What buyers complain about **
**Oily/Greasy**24%
*“leaves my skin very greasy”*
**Allergies**11%
*“Allergic reaction”*
**Smell**6%
*“Weird odor”*
**Skin Health**5%
*“chemically burnt my face with the tiniest amount”*
**Absorbency**4%
*“Not absorbing”*
**Functionality-Overall**4%
*“Doesnt work”*
**Suitability Oily Skin**4%
*“It made my skin oily”*
**Moist/Dry**3%
*“then my face started getting dry”*
**Suitability Dry Skin**3%
*“All in all, in Los Angeles, this product is unusable; it dries out the skin—both on its own and in combination with the sun—so ultimately, it only makes things worse”*
**Strength**2%
*“Too strong for me”*
### **Top return reasons **
**Oily/Greasy**16%
**Skin Health**10%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Smell**9%
**Value For Money**7%
**Product Condition**5%
**Suitability Combination Skin**4%
**Strength**4%
**Moist/Dry**3%
## **Common questions**
- **Is drunk elephant retinol profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 3 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the drunk elephant retinol niche?**
- 2 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drunk elephant retinol?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Smell. The return rate is 0.6%.
- **When does demand for drunk elephant retinol peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the drunk elephant retinol niche?**
- Listings span $9.89–$74.09; the average listing price is $51.52 (sweet spot $15–$100). The average incumbent carries 6,440 reviews — the moat a new listing must climb.
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