---
title: "Drunk Elephant Dupes — $650K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drunk-elephant-dupes"
last_updated: "2026-08-10T20:11:32.043Z"
locale: en
meta:
description: "Niche score 45/100 · $650K/yr market · 2.1M searches/yr · $15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $650K/yr market · 2.1M searches/yr · $15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Elephant Dupes — $650K/yr Amazon US Niche (2026) - Flapen"
---
# **drunk elephant dupes**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 15Conversion 26Competition 51Returns 97Price range 75Avg price 75Brand share 8Review moat 41Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.54–$33.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$650K**
$650K/yr · 2.1M searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,406.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drunk elephant dupes is a $650K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant dupes market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$600K–$751K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**2%**
- Bubble Skincare87% - BYOMA3% - Little Kids3% - Maxx Bubbles2% - JOYIN2% - e.l.f.2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
450K350KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-dupes/trend)
## **Top drunk elephant dupes search terms**
- **bubble**1.0M/yr-15.4%0.9% conv. - **bubble skincare set**394K/yr-42.8%0.6% conv. - **bubbl**75K/yr-1.7%0.1% conv. - **bubble skincare kit**80K/yr-22.0%0.7% conv. - **skincare bubble**63K/yr-26.7%0.4% conv. - **bubble skin care set**63K/yr-12.9%0.7% conv. - **bubble face moisturizer**24K/yr+28.4%9.1% conv. - **bubble skincare for kids**75K/yr-50.0%0.7% conv. - **bubble face care**20K/yr+14.5%2.5% conv. - **bubble face**15K/yr+4.9%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-dupes/search-terms)
## **Top drunk elephant dupes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$130K30%$195K40%$260K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bubble Skincare Slam Dunk Hydrating Face Moisturizer - Travel Size Lightweight Face Lotion with Vitamin E + Aloe Vera - Daily Facial Moisturizer for Normal + Dry Skin with Blue Light Protection (50ml)**Bubble Skincare**$13.90**4.7★7,045 rev](https://www.amazon.com/dp/B0BSZ23FTF) [2**Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (50ml)**Bubble Skincare**$14.13**4.7★1,100 rev](https://www.amazon.com/dp/B0CY9X9FQQ) [3**Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (30ml)**Bubble Skincare**$9.60**4.7★1,100 rev](https://www.amazon.com/dp/B0FBP4LY2B) [4**Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100ml)**Bubble Skincare**$14.17**4.6★109 rev](https://www.amazon.com/dp/B0FN221JNN) [5**Bubble Skincare Over Night Hydrating Sleep Mask - Gentle Exfoliating Overnight Face Mask for Skin Barrier Repair - Formulated with Mandelic Acid & Sodium PCA to Hydrate Brighten & Soothe Skin (50ml)**Bubble Skincare**$16.19**4.8★393 rev](https://www.amazon.com/dp/B0D3ZFXHSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bubble Skincare Soft Swerve Barrier Cream - Face Moisturizer for Dry Skin Skin Barrier Repair Balm - Moisture-Sealing Face Balm with Squalane Shea Butter Ceramides Niacinamide (47g)**Bubble Skincare**$16.45**36 rev6mo ago](https://www.amazon.com/dp/B0GGLLFGXL) [**Bubble Skincare Power Wave Face Moisturizer - Hydrating Peptide Facial Cream for Dry Sensitive Skin with Jojoba Oil - Lightweight Daily Skin Barrier Repair (50 ml)**Bubble Skincare**$14.15**65 rev6mo ago](https://www.amazon.com/dp/B0F6M3FHP4) [**Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100ml)**Bubble Skincare**$14.17**109 rev11mo ago](https://www.amazon.com/dp/B0FN221JNN) [**BeYoutiful Skin Care Gift Set for Teens Moisturizer Lotion Lip Mask Toner**BeYoutiful**$19.25**243 rev1y ago](https://www.amazon.com/dp/B0FFMS6G6X) [**Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (30ml)**Bubble Skincare**$9.60**1,100 rev1y ago](https://www.amazon.com/dp/B0FBP4LY2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bubble Skincare Soft Swerve Barrier Cream - Face Moisturizer for Dry Skin Skin Barrier Repair Balm - Moisture-Sealing Face Balm with Squalane Shea Butter Ceramides Niacinamide (47g)**Bubble Skincare**$16.45**4.4★**▲ 532%**](https://www.amazon.com/dp/B0GGLLFGXL) [**Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100ml)**Bubble Skincare**$14.17**4.6★**▲ 514%**](https://www.amazon.com/dp/B0FN221JNN) [**BeYoutiful Skin Care Gift Set for Teens Moisturizer Lotion Lip Mask Toner**BeYoutiful**$19.25**4.7★**▲ 423%**](https://www.amazon.com/dp/B0FFMS6G6X) [**Bubble Skincare Power Wave Face Moisturizer - Hydrating Peptide Facial Cream for Dry Sensitive Skin with Jojoba Oil - Lightweight Daily Skin Barrier Repair (50 ml)**Bubble Skincare**$14.15**4.7★**▲ 330%**](https://www.amazon.com/dp/B0F6M3FHP4) [**Sunny Days Entertainment Maxx Bubbles 4oz Bubble Wands 6 Pack Bubble Wand Toy | Summer Fun Outdoor Birthday Party Favors for Kids 101799 Blue**Maxx Bubbles**$8.54**4.3★**▲ 207%**](https://www.amazon.com/dp/B0791V329G)
**~~View all trending →~~**
## **What buyers say about drunk elephant dupes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Its Moisturizing”*
**Quality-Overall**12%
*“Excellent product, Easy to Use”*
**Suitability Combination Skin**8%
*“Gentle in sensitive skin”*
**Value For Money**7%
*“Great value”*
**Soft Feel**6%
*“Feels very soft”*
**Suitability Dry Skin**5%
*“Great moisturizer for dry skin”*
**Fun/Entertainment Experience**4%
*“Fun time”*
**Size-Overall**3%
*“Size is perfect”*
**Gifting Purpose**3%
*“a cute gift”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**9%
*“Very tiny containers”*
**Smell**9%
*“smells a little bit chemically”*
**Leak-Proof**8%
*“leaked everywhere”*
**Functionality-Overall**6%
*“Doesnt work well”*
**Quality-Overall**6%
*“Not good quality bubbles”*
**Value For Money**5%
*“mad expensive”*
**Thickness**4%
*“whats inside is not a thin serum”*
**Moist/Dry**3%
*“Not my ideal moisturizer”*
**Durability**3%
*“didnt last”*
**Allergies**3%
*“Caused extreme irritation”*
### **Top return reasons **
**Leak-Proof**23%
**Value For Money**18%
**Size-Overall**17%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Smell**3%
**Motor Power**3%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is drunk elephant dupes profitable to sell on Amazon United States?**
- The niche generates $650K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the drunk elephant dupes niche?**
- 7 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in drunk elephant dupes?**
- Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.7%.
- **When does demand for drunk elephant dupes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the drunk elephant dupes niche?**
- Listings span $8.54–$33.90; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 2,406 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)