---
title: "Drunk Elephant Advent Calendar 2023 — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drunk-elephant-advent-calendar-2023"
last_updated: "2026-08-10T19:15:39.744Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 177K searches/yr · $60.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 177K searches/yr · $60.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Elephant Advent Calendar 2023 — $0/yr Amazon US Niche (2026) - Flapen"
---
# **drunk elephant advent calendar 2023**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 11Conversion 0Competition 44Returns 96Price range 43Avg price 89Brand share 48Review moat 70Quality gap 79
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$60.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****681.37**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.32–$206.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 177K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, drunk elephant advent calendar 2023 is a $0/yr Amazon United States market (177K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant advent calendar 2023 market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$61K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#43,265**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **53%**
- **Out of stock**
- **19.9%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**19%**
- e.l.f.24% - Ulta Beauty19% - SEPHORA14% - Revolution Beauty London13% - Glow Recipe7% - L'Oreal Paris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -28.4% search growth over the last 90 days.
80K60KSpike '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 128.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-advent-calendar-2023/trend)
## **Top drunk elephant advent calendar 2023 search terms**
- **drunk elephant advent calendar**5K/yr+167.5%0.0% conv. - **victoria secret advent calendar**16K/yr-37.5%0.0% conv. - **bubble skincare advent calendar**12K/yr-13.5%0.0% conv. - **skin care calendar**3K/yr-29.9%0.0% conv. - **essence advent calendar**15K/yr-39.6%0.0% conv. - **elf makeup advent calendar**28K/yr-45.2%0.0% conv. - **advent calendar ulta**8K/yr-32.1%0.6% conv. - **calendario de adviento maquillaje sephora**8K/yr-50.5%0.0% conv. - **nyx advent calendar**11K/yr-20.8%0.0% conv. - **benefit advent calendar**6K/yr-30.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/drunk-elephant-advent-calendar-2023/search-terms)
## **Top drunk elephant advent calendar 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★421 rev](https://www.amazon.com/dp/B0DZQCY8D9) [2**Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free**Revolution Beauty London**$55.01**4.5★1,183 rev](https://www.amazon.com/dp/B0FBH9PRYH) [3**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**3.1★222 rev](https://www.amazon.com/dp/B0FX5NR8M9) [4**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**4.0★62 rev](https://www.amazon.com/dp/B0FZN2RW31) [5**Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar**Ulta Beauty**$27.43**4.0★112 rev](https://www.amazon.com/dp/B0DL3MXXQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**10 rev7mo ago](https://www.amazon.com/dp/B0G4XJVN51) [**SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set**SEPHORA**$112.04**17 rev7mo ago](https://www.amazon.com/dp/B0G3BHV2M9) [**ULTA 24 Days of Beauty Advent Calendar**Ulta Beauty**$206.53**0 rev8mo ago](https://www.amazon.com/dp/B0G1W1HYD6) [**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**62 rev8mo ago](https://www.amazon.com/dp/B0FZN2RW31) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**222 rev8mo ago](https://www.amazon.com/dp/B0FX5NR8M9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0G4XJVN51) [**HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas**Cinereplicas**$18.73**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0F8QJV4ZG) [**Beauty Advent Calendar 2025 for Adults Women & Teen Girls 12 Days Bath and Body Christmas Gifts Sets for Women 12pcs Spa Gift Baskets for Her Skincare Beauty Gifts Box Kit**Nomemio**$14.47**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FR3NRG59) [**puplat Advent Calendar 2026 24PC Jewelry Set for Women Fits All Occasions**puplat**$22.83**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0D7HN8FXQ) [**Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow**BONNIE CHOICE**$9.32**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FRQKJKZ7)
**~~View all trending →~~**
## **What buyers say about drunk elephant advent calendar 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good for the price”*
**Gifting Purpose**21%
*“Great gift”*
**Quality-Overall**20%
*“The variety was perfect”*
**Fun/Entertainment Experience**7%
*“Full of fun”*
**Size-Overall**7%
*“So far, I love the items and they are nice sized”*
**Smell**5%
*“Nice variety of scents”*
**Advertised Vs Actual Product**4%
*“Just as expected”*
**Collectibles**4%
*“These are collectibles”*
**Suitability Winter Weather**1%
*“Great collection of lip savers during winter cold”*
**Brightness/Shine/Glow**1%
*“Glow”*
### **What buyers complain about **
**Value For Money**14%
*“Products seem cheap”*
**Quality-Overall**11%
*“Not as great as I hoped”*
**Gifting Purpose**10%
*“The person I gifted it to did not like it as a whole”*
**Size-Overall**9%
*“Size of the items are small”*
**Smell**7%
*“Products smell old”*
**Material Quality**7%
*“Product was as PLASTIC”*
**Color**4%
*“The colors aren't always something we'd use”*
**Durability**3%
*“didn't last”*
**Instructions/User Manual/Troubleshooting**3%
*“The products also do not come with instructions which would have been nice to have as a beginner”*
**Unsustainable Design**3%
*“Bad quality and design overall”*
### **Top return reasons **
**Defective Material/Parts**18%
**Advertised Vs Actual Product**18%
**Size-Overall**14%
**Value For Money**14%
**Quality-Overall**13%
**Product Condition**7%
**Shape/Style**3%
**Skin Health**3%
**Moist/Dry**3%
**Color**3%
## **Common questions**
- **Is drunk elephant advent calendar 2023 profitable to sell on Amazon United States?**
- The niche generates $0/yr across 19 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the drunk elephant advent calendar 2023 niche?**
- 14 brands and 70 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in drunk elephant advent calendar 2023?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Gifting Purpose. The return rate is 0.8%.
- **When does demand for drunk elephant advent calendar 2023 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 128.9× the quietest.
- **What does it cost to enter the drunk elephant advent calendar 2023 niche?**
- Listings span $9.32–$206.53; the average listing price is $60.55 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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