---
title: "drmtlgy retinol body lotion — $1.9M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drmtlgy-retinol-body-lotion"
last_updated: "2026-07-20T21:16:23.345Z"
locale: en
meta:
description: "drmtlgy retinol body lotion clears our launch bar: a $1.9M/yr market growing +65.4% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "drmtlgy retinol body lotion clears our launch bar: a $1.9M/yr market growing +65.4% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "drmtlgy retinol body lotion — $1.9M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **drmtlgy retinol body lotion**
**Launch it**
A $1.9M/yr market growing +65.4% this quarter with returns at 0.8% — clears our launch bar.
Market size 94Growth 77Conversion 80Competition 16Returns 96Price range 87Avg price 95Brand share 33Review moat 40Quality gap 96
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$28.28**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.9M**
$1.9M/yr · 820K searches
**Price range**
**Great****$10.64–$56.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+65.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,498.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, drmtlgy retinol body lotion is a $1.9M/yr Amazon United States market (820K searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **121 days**
## **Competition**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**12%**
- DRMTLGY52% - Plymun12% - Gold Bond8% - LYMPHORIA7% - Aiwejay6% - pjpkow3% - Open — no brand owns it (4 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +65.4% search growth over the last 90 days.
80K60KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drmtlgy-retinol-body-lotion/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$290K30%$580K45%$871K60%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DRMTLGY Retinol Body Lotion Firming Anti-Aging Body Cream for Crepey Skin Stretch Marks & Sun-Damaged Skin Hydrating Retinol Lotion with Ceramides & Shea Butter**DRMTLGY**$35.20**4.2★387 rev](https://www.amazon.com/dp/B0CPLJQM3S) [2**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin**Plymun**$26.95**3.8★61 rev](https://www.amazon.com/dp/B0GTYS4KKY) [3**Gold Bond Age Renew Retinol Overnight Body & Face Lotion 13 Oz Anti-Aging Moisturizer for Visibly Plumper Smoother Skin 24-HR Hydration Non-Irritating Non-Greasy Dermatologist-Tested Unscented**Gold Bond**$16.23**4.5★12,687 rev](https://www.amazon.com/dp/B0C5JWKLZG) [4**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)**LYMPHORIA**$28.66**4.0★26 rev](https://www.amazon.com/dp/B0H1V2WHNB) [5**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g**Aiwejay**$29.15**3.9★30 rev](https://www.amazon.com/dp/B0H1R2HPDG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Retinol Body Lotion Firming Body Cream for Crepey Skin Intensely Moisturizing for Dry Skin on Neck Arms & Whole Body**pjpkow**$23.95**30 rev1mo ago](https://www.amazon.com/dp/B0H29BMRCL) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)**LYMPHORIA**$28.66**26 rev2mo ago](https://www.amazon.com/dp/B0H1V2WHNB) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g**Aiwejay**$29.15**30 rev2mo ago](https://www.amazon.com/dp/B0H1R2HPDG) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g**Veloxyn**$26.35**22 rev2mo ago](https://www.amazon.com/dp/B0H1V9WQNM) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin Deeply Nourishes(170/6oz)**Generic**$29.52**38 rev2mo ago](https://www.amazon.com/dp/B0H1RSPQZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Retinol Body Lotion Firming Body Cream for Crepey Skin Intensely Moisturizing for Dry Skin on Neck Arms & Whole Body**pjpkow**$23.95**3.6★**▲ 49%**](https://www.amazon.com/dp/B0H29BMRCL) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g**Aiwejay**$29.15**3.9★**▲ 49%**](https://www.amazon.com/dp/B0H1R2HPDG) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin Deeply Nourishes(170/6oz)**Generic**$29.52**3.7★**▲ 49%**](https://www.amazon.com/dp/B0H1RSPQZ9) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Retinol Lotion for Neck & All Body Skin(170g/6 oz)**LYMPHORIA**$28.66**4.0★**▲ 49%**](https://www.amazon.com/dp/B0H1V2WHNB) [**Retinol Body Lotion Firming Body Cream for Crepey Skin Moisturizing Anti-Aging Lotion for Neck Arms Legs & Full Body Skin Care 170g**Veloxyn**$26.35**3.9★**▲ 49%**](https://www.amazon.com/dp/B0H1V9WQNM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Great moisturizer”*
**Soft Feel**13%
*“Goes on smooth”*
**Smell**11%
*“It doesnt smell bad”*
**Quality-Overall**10%
*“Excellent product”*
**Absorbency**5%
*“absorbency is great”*
**Suitability Combination Skin**5%
*“keeps your skin looking nice all day”*
**Value For Money**4%
*“Worth the price”*
**Suitability Dry Skin**3%
*“which helped the dry areas look a little better”*
**Advertised Vs Actual Product**3%
*“does what it advertises”*
**Texture/Consistency-Overall**2%
*“The texture is creamy”*
### **What buyers complain about **
**Smell**19%
*“Awful smell”*
**Value For Money**8%
*“Too expensive”*
**Thickness**8%
*“Too thick”*
**Moist/Dry**4%
*“not as a moisturizer”*
**Allergies**4%
*“itchy on my skin”*
**Functionality-Overall**4%
*“Did not work”*
**Ease Of Use**3%
*“I cannot use”*
**Advertised Vs Actual Product**3%
*“Not what it says it is”*
**Skin Health**3%
*“Burns my skin”*
**Product Condition**2%
*“This product arrived used”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Smell**18%
**Product Condition**8%
**Leak-Proof**7%
**Dispensing Mechanism**6%
**Functionality-Overall**6%
**Moist/Dry**4%
**Value For Money**3%
**Motor Power**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is drmtlgy retinol body lotion profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 11 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.4%. Flapen's verdict: Launch it (70/100).
- **How competitive is the drmtlgy retinol body lotion niche?**
- 10 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in drmtlgy retinol body lotion?**
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.8%.
- **What does it cost to enter the drmtlgy retinol body lotion niche?**
- Listings span $10.64–$56.98; the average listing price is $28.28 (sweet spot $15–$100). The average incumbent carries 2,498 reviews — the moat a new listing must climb.
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