---
title: "Drawstring Makeup Bag — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/drawstring-makeup-bag"
last_updated: "2026-08-10T23:42:08.042Z"
locale: en
meta:
description: "Niche score 32/100 · $37K/yr market · 227K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $37K/yr market · 227K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drawstring Makeup Bag — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **drawstring makeup bag**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 14Competition 56Returns 30Price range 59Avg price 69Brand share 36Review moat 28Quality gap 30
**Avg price**
**Good****$14.32**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.55–$28.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,678.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 227K searches
According to Flapen's Amazon United States niche tracking, drawstring makeup bag is a $37K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drawstring makeup bag market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,458**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**9%**
- Lay-n-Go30% - Narwey17% - Mrsfox16% - uekeboag14% - TAPMEI8% - SUMBABO7% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/drawstring-makeup-bag/trend)
## **Top drawstring makeup bag search terms**
- **drawstring makeup bag**114K/yr+1.5%1.0% conv. - **drawstring makeup bag opens flat**18K/yr+8.6%1.2% conv. - **makeup bag drawstring**13K/yr+6.3%1.8% conv. - **lay n go makeup bag**12K/yr-13.7%1.7% conv. - **drawstring cosmetic bag**8K/yr-25.2%0.4% conv. - **makeup drawstring bag**8K/yr-3.4%1.3% conv. - **draw string makeup bag for women**6K/yr-1.6%1.2% conv. - **lay and go makeup bag**8K/yr-19.7%1.9% conv. - **cinch makeup bag**6K/yr+8.5%1.0% conv. - **drawstring toiletry bag**5K/yr+20.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/drawstring-makeup-bag/search-terms)
## **Top drawstring makeup bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer - Portable Drawstring Bag w/Zipper Pocket Makeup Loops & More - Durable Machine Washable Toiletry Bag for Travel (20 Black)**Lay-n-Go**$22.64**4.5★14,829 rev](https://www.amazon.com/dp/B00B04V3PQ) [2**Cotton Quilted Drawstring Makeup Bag with Canvas Lining Coquette Aesthetic Cute Travel Toiletry Bag Drawstring Gift Bag for Women and Girls02Light Blue Flower**uekeboag**$12.18**4.7★464 rev](https://www.amazon.com/dp/B0DBQZJ2LP) [3**Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Pink)**Mrsfox**$11.61**4.7★270 rev](https://www.amazon.com/dp/B0FFT52DDD) [4**SUMBABO Drawstring Makeup Bag Open Lay Flat - Travel Cosmetic Organizer Bag for Women - Toiletry Bag with Brush Holder - Black Large Capacity Travel Essential**SUMBABO**$10.11**4.6★161 rev](https://www.amazon.com/dp/B0DGG976S8) [5**FANGENKE Drawstring Makeup Organizer Bag Large Lay Makeup Bag Portable Waterproof Leather Travel Bags - Durable Machine Washable Toiletry Bag (Black Large)**FANGENKE**$8.35**4.2★133 rev](https://www.amazon.com/dp/B0DHZYBCR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Narwey Lay Flat Open Drawstring Puffer Makeup Bag Large Quilted Cosmetic Bag for Women Girls Cute Make up Bags with Handle Travel Toiletry Bag for Skincare Brushes & Travel Essentials (Blue)**Narwey**$15.00**2,416 rev11mo ago](https://www.amazon.com/dp/B0FBW9LXJ9) [**Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Pink)**Mrsfox**$11.61**270 rev1y ago](https://www.amazon.com/dp/B0FFT52DDD) [**Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Black)**Mrsfox**$11.52**270 rev1y ago](https://www.amazon.com/dp/B0FFSY4J8J) [**Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Purple)**Mrsfox**$11.05**270 rev1y ago](https://www.amazon.com/dp/B0FFT45T9D) [**TAPMEI Drawstring Makeup Bag Large Travel Makeup Bag Portable Large Capacity Cosmetic Bag Toiletry Organizer for Travel Accessories Make Up Essentials Gifts for Women(Black)**TAPMEI**$8.95**342 rev1y ago](https://www.amazon.com/dp/B0F9VF6F2T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TAPMEI Drawstring Makeup Bag Large Travel Makeup Bag Portable Large Capacity Cosmetic Bag Toiletry Organizer for Travel Accessories Make Up Essentials Gifts for Women(Black)**TAPMEI**$8.95**4.6★**▲ 324%**](https://www.amazon.com/dp/B0F9VF6F2T) [**Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer w/Zipper Pocket Brush Loops & More Cinch to Close Lay Flat to Use Durable Machine Wash Travel Toiletry Bag (20 Love)**Lay-n-Go**$28.39**4.5★**▲ 250%**](https://www.amazon.com/dp/B0DJCKBW4D) [**Lay-n-Go Cosmo Layflat Drawstring Cosmetic & Makeup Bag Organizer w/Zipper Pocket Brush Loops & More Cinch to Close Lay Flat to Use Durable Machine Wash Travel Toiletry Bag (16 Black)**Lay-n-Go**$20.83**4.5★**▲ 191%**](https://www.amazon.com/dp/B09QMRTZYP) [**Lay Flat Drawstring Makeup Bag Travel Cosmetic Organizer for Women Large Capacity Toiletry Bag Portable Open-Flat Design for Skincare and Makeup Brushes (Black)**Mrsfox**$11.52**4.7★**▲ 136%**](https://www.amazon.com/dp/B0FFSY4J8J) [**FANGENKE Drawstring Makeup Organizer Bag Large Lay Makeup Bag Portable Waterproof Leather Travel Bags - Durable Machine Washable Toiletry Bag (Black Large)**FANGENKE**$8.35**4.2★**▲ 132%**](https://www.amazon.com/dp/B0DHZYBCR2)
**~~View all trending →~~**
## **What buyers say about drawstring makeup bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“easy to use”*
**Quality-Overall**14%
*“Overall great bag”*
**Storage Capacity**11%
*“easy to store”*
**Size-Overall**10%
*“Fits a lot of products”*
**Advertised Vs Actual Product**8%
*“Actually, nicer than expected”*
**Value For Money**6%
*“Great value for money”*
**Color**5%
*“The color is very nice too”*
**Material Quality**4%
*“The material is thick and quilted, and very soft”*
**Durability**4%
*“It's super durable”*
**Strength**3%
*“it holds a lot”*
### **What buyers complain about **
**Size-Overall**22%
*“Extra big”*
**Quality-Overall**8%
*“Horribly quality gave as a gift”*
**Color**5%
*“know that this is more gray blue than blue”*
**Advertised Vs Actual Product**4%
*“the title is misleading”*
**Value For Money**4%
*“Pricey for the size”*
**Smell**4%
*“Smells bad”*
**Ease Of Use**4%
*“then it is kinda hard to close”*
**Material Quality**4%
*“No strength to material”*
**Thickness**4%
*“is about as thick as a cheap kleenex”*
**Product Condition**3%
*“Pretty sure I received a used/returned bag as it had hair stuck to Velcro”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Functionality-Overall**4%
**Color**4%
**Quality-Overall**4%
**Shape/Style**2%
**Weight Heavy**2%
**Value For Money**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is drawstring makeup bag profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the drawstring makeup bag niche?**
- 9 brands and 14 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in drawstring makeup bag?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- **When does demand for drawstring makeup bag peak?**
- Demand peaks in Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the drawstring makeup bag niche?**
- Listings span $5.55–$28.39; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 3,678 reviews — the moat a new listing must climb.
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