---
title: "Dr Squatch Lip Balm — $500K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dr-squatch-lip-balm"
last_updated: "2026-08-06T22:35:05.837Z"
locale: en
meta:
description: "Niche score 38/100 · $500K/yr market · 360K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $500K/yr market · 360K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dr Squatch Lip Balm — $500K/yr Amazon US Niche (2026) - Flapen"
---
# **dr squatch lip balm**
**Skip it**
Soft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 0Conversion 70Competition 0Returns 98Price range 79Avg price 92Brand share 0Review moat 23Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.36–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$500K**
$500K/yr · 360K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,796.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-88.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dr squatch lip balm is a $500K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr squatch lip balm market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$274K–$328K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dr. Squatch95% - Earth's Daughter5%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -88.6% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dr-squatch-lip-balm/trend)
## **Top dr squatch lip balm search terms**
- **dr squatch lip balm**104K/yr-59.2%5.0% conv. - **dr squatch chapstick**26K/yr-19.8%6.8% conv. - **basket stuffers for men**21K/yr-73.3%0.0% conv. - **squatch lip balm**30K/yr-48.3%5.3% conv. - **mens gift basket stuffers**13K/yr-44.9%0.0% conv. - **mens basket stuffers**9K/yr-75.4%0.0% conv. - **men easter basket stuffers**48K/yr-98.2%0.0% conv. - **easter gifts for husband**11K/yr-98.7%0.0% conv. - **boyfriend easter basket gifts**10K/yr-98.6%0.0% conv. - **mens easter gift**8K/yr-98.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dr-squatch-lip-balm/search-terms)
## **Top dr squatch lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$125K50%$250K75%$375K100%$500K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)**Dr. Squatch**$18.27**4.7★550 rev](https://www.amazon.com/dp/B0DZJM5VPY) [2**Dr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit**Dr. Squatch**$38.00**4.6★149 rev](https://www.amazon.com/dp/B0DVZHD5PS) [3**Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care**Earth's Daughter**$9.36**4.6★19,690 rev](https://www.amazon.com/dp/B07BB4V9W9)
### **Newest**
by launch date
[**Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)**Dr. Squatch**$18.27**550 rev1y ago](https://www.amazon.com/dp/B0DZJM5VPY) [**Dr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit**Dr. Squatch**$38.00**149 rev1y ago](https://www.amazon.com/dp/B0DVZHD5PS) [**Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care**Earth's Daughter**$9.36**19,690 rev8y ago](https://www.amazon.com/dp/B07BB4V9W9)
### **Trending**
90-day click momentum
[**Dr. Squatch NEW Bricc House Travel Pack - Soap Travel Case + Birchwood Breeze Fresh Falls Soap + Wood Barrel Bourbon Deodorant + Vanilla Bourbon Lip Balm - Full Routine Natural Mens Care Kit**Dr. Squatch**$38.00**4.6★**▲ 12%**](https://www.amazon.com/dp/B0DVZHD5PS) [**Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)**Dr. Squatch**$18.27**4.7★**▲ 11%**](https://www.amazon.com/dp/B0DZJM5VPY) [**Earths Daughter USDA Organic Lip Balm 6-Pack - Fruit Flavors Beeswax Coconut Oil Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips - Moisturizing Lip Care**Earth's Daughter**$9.36**4.6★**▼ 66%**](https://www.amazon.com/dp/B07BB4V9W9)
## **What buyers say about dr squatch lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“This Brand has been excellent in all categories”*
**Smell**16%
*“Fragrance is mild and nice”*
**Soft Feel**13%
*“It feels smooth”*
**Moist/Dry**13%
*“Very moisturizing”*
**Value For Money**8%
*“Good value”*
**Ingredients-Overall**4%
*“I feel pretty comfortable with the ingredients list too which is pretty rare”*
**Durability**3%
*“lasts well”*
**Efficiency**3%
*“Works well”*
**Advertised Vs Actual Product**2%
*“As described, used 4 stocking stuffers”*
**Storage Capacity**2%
*“Perfect stocking stuffer”*
### **What buyers complain about **
**Moist/Dry**11%
*“Seems to ho on a bit dry”*
**Smell**11%
*“Smell is off as well”*
**Value For Money**10%
*“Not worth the money”*
**Allergies**9%
*“Possible allergic reaction”*
**Ingredients-Overall**5%
*“can find cleaner ingredients in other brands”*
**Ease Of Application**5%
*“Applicator stops working”*
**Oily/Greasy**3%
*“I do not like lip balm that is too greasy”*
**Size-Overall**3%
*“Too big”*
**Durability**3%
*“gets scrapped off the top quickly”*
**Adhesion/Stickiness**3%
*“The issue I have is that I thought that the stick deodorant would last longer”*
### **Top return reasons **
**Size-Overall**14%
**Smell**14%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Value For Money**8%
**Defective Material/Parts**8%
**Moist/Dry**7%
**Hard Feel**4%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is dr squatch lip balm profitable to sell on Amazon United States?**
- The niche generates $500K/yr across 3 tracked products. 90-day search growth is -88.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dr squatch lip balm niche?**
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dr squatch lip balm?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- **When does demand for dr squatch lip balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
- **What does it cost to enter the dr squatch lip balm niche?**
- Listings span $9.36–$38.00; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 6,796 reviews — the moat a new listing must climb.
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