---
title: "Search terms — dr rogers - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dr-rogers/search-terms"
last_updated: "2026-08-10T20:28:41.546Z"
locale: en
meta:
  description: "Niche score 54/100 · $97K/yr market · 12K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $97K/yr market · 12K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dr rogers - Flapen"
---

# **dr rogers**

**Worth a look**

Shows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 24Growth 60Conversion 96Competition 23Returns 77Price range 84Avg price 91Brand share 0Review moat 93Quality gap 73

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****138.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$55.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.69–$107.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+36.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$97K**

$97K/yr · 12K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms