---
title: "Dr Lipp — $1K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dr-lipp"
last_updated: "2026-08-06T18:06:29.279Z"
locale: en
meta:
description: "Niche score 29/100 · $1K/yr market · 19K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $1K/yr market · 19K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dr Lipp — $1K/yr Amazon US Niche (2026) - Flapen"
---
# **dr lipp**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 8Competition 32Returns 97Price range 54Avg price 54Brand share 38Review moat 22Quality gap 35
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.68–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,492.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 19K searches
**Growth**
**Bad****-56.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, dr lipp is a $1K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr lipp market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$16K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#659**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **49.5%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**11%**
- Lansinoh29% - Lanolips29% - Well People9% - superlan8% - Nécessaire7% - DR. LIPP7% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.9% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dr-lipp/trend)
## **Top dr lipp search terms**
- **dr lipp**11K/yr-42.1%1.6% conv. - **dr lipp nipple balm**8K/yr-74.6%1.3% conv. - **dr lipp original nipple balm for lips**174/yr-33.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dr-lipp/search-terms)
## **Top dr lipp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14220%$28430%$42740%$5691001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips**Lansinoh**$14.23**4.6★308 rev](https://www.amazon.com/dp/B0G4NR7BL3) [2**Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Strawberry (0.35 oz)**Lanolips**$12.78**4.5★4,558 rev](https://www.amazon.com/dp/B01HOU74SO) [3**Lanolin 101 Multipurpose Ointment - Lanolin Lip Balm & Healing Ointment for Skin Barrier Repair - Moisturizer for Dry Lips Cuticles & Elbows - No Petroleum Formula - Original Superbalm (0.52 oz)**Lanolips**$16.26**4.5★3,126 rev](https://www.amazon.com/dp/B07H4TT8M5) [4**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum**Well People**$12.58**4.6★156 rev](https://www.amazon.com/dp/B0FWF7L3PG) [5**Organic Lanolin Lip Balm - Lip Repair for Hot/Dry Weather - Natural Lanolin Nipple Cream - Lip Moisturizer for cracked lips - Hydrating lip care - Ultra pure jojoba oil - Kosher chap stick (0.35 Oz)**superlan**$9.44**4.5★699 rev](https://www.amazon.com/dp/B003GVT7YU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips**Lansinoh**$14.23**308 rev7mo ago](https://www.amazon.com/dp/B0G4NR7BL3) [**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum**Well People**$12.58**156 rev9mo ago](https://www.amazon.com/dp/B0FWF7L3PG) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**Lanolips 12 Hour Overnight Lip Mask - Rich Lanolin Lip Balm with Hyaluronic Acid Vitamin C & Ceramides - Restore Soften & Replenish While You Sleep - Cruelty-Free Hydrating Balm (0.52 oz / 15 g)**Lanolips**$16.55**377 rev3y ago](https://www.amazon.com/dp/B0C91QGGD6) [**Dr. PawPaw Multipurpose Tinted - Lip Moisturizer with Buildable Color - Natural Tinted Lip Balm - Safe for Sensitive Skin - Ultimate Red - 0.33 oz**Dr. PAWPAW ORIGINAL BALM**$5.20**627 rev7y ago](https://www.amazon.com/dp/B07H9YL5C6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum**Well People**$12.58**4.6★**▲ 328%**](https://www.amazon.com/dp/B0FWF7L3PG) [**Dr. PawPaw Multipurpose Tinted - Lip Moisturizer with Buildable Color - Natural Tinted Lip Balm - Safe for Sensitive Skin - Ultimate Red - 0.33 oz**Dr. PAWPAW ORIGINAL BALM**$5.20**4.1★**▲ 265%**](https://www.amazon.com/dp/B07H9YL5C6) [**Lansinoh Lanolin Lip Balm 2 Pack 0.25 oz Each Ultra-Moisturizing Lip Care with Natural Lanolin for Dry Chapped Lips**Lansinoh**$14.23**4.6★**▲ 253%**](https://www.amazon.com/dp/B0G4NR7BL3) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★**▲ 149%**](https://www.amazon.com/dp/B0DSGQ8Y5J) [**Lanolips 12 Hour Overnight Lip Mask - Rich Lanolin Lip Balm with Hyaluronic Acid Vitamin C & Ceramides - Restore Soften & Replenish While You Sleep - Cruelty-Free Hydrating Balm (0.52 oz / 15 g)**Lanolips**$16.55**4.6★**▲ 104%**](https://www.amazon.com/dp/B0C91QGGD6)
**~~View all trending →~~**
## **What buyers say about dr lipp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**29%
*“Super hydrating”*
**Quality-Overall**11%
*“This product is also top notch”*
**Soft Feel**8%
*“Goes on smooth”*
**Efficiency**5%
*“The cream worked very well”*
**Value For Money**5%
*“Worth the price”*
**Smell**3%
*“Fragrance free”*
**Ease Of Application**3%
*“which makes the application really comfortable”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Adhesion/Stickiness**2%
*“I use it all day its smooth slightly sticky”*
**Durability**2%
*“Simple, effective, and reliable”*
### **What buyers complain about **
**Moist/Dry**18%
*“Not really a moisturizer”*
**Allergies**10%
*“allergies”*
**Value For Money**8%
*“It is expensive”*
**Functionality-Overall**6%
*“Didnt work for me”*
**Smell**5%
*“Bad smell”*
**Adhesion/Stickiness**4%
*“It's a bit stickier”*
**Thickness**4%
*“Its very thick”*
**Size-Overall**3%
*“So small”*
**Durability**2%
*“break really easy”*
**Quality-Overall**2%
*“Not that good product and very expensive”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**10%
**Moist/Dry**9%
**Size-Overall**8%
**Value For Money**7%
**Smell**6%
**Adhesion/Stickiness**5%
**Product Condition**5%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is dr lipp profitable to sell on Amazon United States?**
- The niche generates $1K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dr lipp niche?**
- 9 brands and 51 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in dr lipp?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.6%.
- **When does demand for dr lipp peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the dr lipp niche?**
- Listings span $4.68–$27.11; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 9,493 reviews — the moat a new listing must climb.
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