---
title: "Dr Leo — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dr-leo"
last_updated: "2026-08-10T19:12:52.281Z"
locale: en
meta:
description: "Niche score 42/100 · $164K/yr market · 132K searches/yr · $15.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $164K/yr market · 132K searches/yr · $15.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dr Leo — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **dr leo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 5Conversion 79Competition 0Returns 99Price range 68Avg price 76Brand share 0Review moat 93Quality gap 62
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****131**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.77–$19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$164K**
$164K/yr · 132K searches
**Growth**
**Bad****-39.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dr leo is a $164K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr leo market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$78K–$93K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dr.Leo100%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -39.2% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dr-leo/trend)
## **Top dr leo search terms**
- **dr leo**97K/yr-27.6%8.4% conv. - **dr.leo**22K/yr-70.5%5.5% conv. - **dr. leo**10K/yr-47.2%5.5% conv. - **dr leo skin care**4K/yr-43.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dr-leo/search-terms)
## **Top dr leo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$41K50%$82K75%$123K100%$164K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr.Leo 1.8% Salicylic Acid Acne Treatment Drying Lotion Acne Spot Treatment for Acne-Prone Sensitive Skin | Niacinamide Fast Pimple Relief Fades Acne Marks Overnight & Period Breakouts 0.34 fl oz**Dr.Leo**$19.84**4.3★339 rev](https://www.amazon.com/dp/B0GD5LZBQP) [2**Dr.Leo 3X Acid Clay Mask Pore Minimizing & Oil Control Face Mask 3.53oz**Dr.Leo**$16.32**4.4★67 rev](https://www.amazon.com/dp/B0G69TCKYH) [3**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**4.5★54 rev](https://www.amazon.com/dp/B0GKP1CHV4) [4**Dr.Leo Salicylic Acid Cleanser Acne Face Wash for Oily Skin 2.7oz**Dr.Leo**$12.77**4.3★64 rev](https://www.amazon.com/dp/B0GCYTZJQD)
### **Newest**
by launch date
[**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**54 rev5mo ago](https://www.amazon.com/dp/B0GKP1CHV4) [**Dr.Leo 1.8% Salicylic Acid Acne Treatment Drying Lotion Acne Spot Treatment for Acne-Prone Sensitive Skin | Niacinamide Fast Pimple Relief Fades Acne Marks Overnight & Period Breakouts 0.34 fl oz**Dr.Leo**$19.84**339 rev6mo ago](https://www.amazon.com/dp/B0GD5LZBQP) [**Dr.Leo Salicylic Acid Cleanser Acne Face Wash for Oily Skin 2.7oz**Dr.Leo**$12.77**64 rev6mo ago](https://www.amazon.com/dp/B0GCYTZJQD) [**Dr.Leo 3X Acid Clay Mask Pore Minimizing & Oil Control Face Mask 3.53oz**Dr.Leo**$16.32**67 rev7mo ago](https://www.amazon.com/dp/B0G69TCKYH)
### **Trending**
90-day click momentum
[**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**4.5★**▲ 74%**](https://www.amazon.com/dp/B0GKP1CHV4) [**Dr.Leo 1.8% Salicylic Acid Acne Treatment Drying Lotion Acne Spot Treatment for Acne-Prone Sensitive Skin | Niacinamide Fast Pimple Relief Fades Acne Marks Overnight & Period Breakouts 0.34 fl oz**Dr.Leo**$19.84**4.3★**— 8%**](https://www.amazon.com/dp/B0GD5LZBQP) [**Dr.Leo Salicylic Acid Cleanser Acne Face Wash for Oily Skin 2.7oz**Dr.Leo**$12.77**4.3★**▼ 13%**](https://www.amazon.com/dp/B0GCYTZJQD) [**Dr.Leo 3X Acid Clay Mask Pore Minimizing & Oil Control Face Mask 3.53oz**Dr.Leo**$16.32**4.4★**▼ 53%**](https://www.amazon.com/dp/B0G69TCKYH)
## **What buyers say about dr leo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**10%
*“I am impressed with how well it works on my combination skin”*
**Quality-Overall**7%
*“Good quality”*
**Cleansing**7%
*“Feels Clean”*
**Moist/Dry**7%
*“hydrate”*
**Efficiency**6%
*“It was effective”*
**Ease Of Application**6%
*“It applies in a smooth”*
**Soft Feel**5%
*“Gentle”*
**Suitability Dry Skin**5%
*“I was especially pleased that it didn't leave my skin feeling dry or tight”*
**Allergies**4%
*“No irritation”*
**Symptom Reduction**4%
*“Can confirm, pretty helpful for my acne”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Idk if I just didnt use it correctly but it didnt do much. No changes”*
**Allergies**7%
*“I have very sensitive skin”*
**Moist/Dry**6%
*“a little dry”*
**Smell**4%
*“There is no detectable scent”*
**Quality-Overall**3%
*“Need more improvement”*
**Size-Overall**3%
*“If it a big”*
**Skin Health**2%
*“My face looks worse than it has in many years”*
**Instructions/User Manual/Troubleshooting**2%
*“Directions are conflicting”*
**Suitability Dry Skin**2%
*“I noticed the mask had dried a bit”*
**Symptom Reduction**2%
*“That said, after a few uses, I havent seen much improvement in my skin”*
### **Top return reasons **
**Functionality-Overall**40%
**Advertised Vs Actual Product**12%
**Leak-Proof**7%
**Value For Money**5%
**Product Condition**4%
**Defective Material/Parts**3%
**Smell**3%
**Size-Overall**3%
**Texture/Consistency-Overall**3%
**Moist/Dry**3%
## **Common questions**
- **Is dr leo profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 4 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dr leo niche?**
- 1 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dr leo?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the dr leo niche?**
- Listings span $12.77–$19.84; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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