---
title: "Dove Men Lotion — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-men-lotion"
last_updated: "2026-08-10T17:47:04.405Z"
locale: en
meta:
description: "Niche score 44/100 · $175K/yr market · 166K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $175K/yr market · 166K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Men Lotion — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **dove men lotion**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 21Conversion 79Competition 49Returns 99Price range 68Avg price 60Brand share 7Review moat 23Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.43–$35.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$175K**
$175K/yr · 166K searches
**Review moat**
**Bad****7,095.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove men lotion is a $175K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove men lotion market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$198K–$264K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#592**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**0%**
- Dove64% - DOVE MEN + CARE20% - Palmer's5% - NIVEA MEN4% - Old Spice3% - Vaseline3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -7.7% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-men-lotion/trend)
## **Top dove men lotion search terms**
- **dove men lotion**30K/yr-10.0%5.7% conv. - **dove mens lotion**25K/yr-9.9%7.3% conv. - **dove lotion men**25K/yr-18.6%5.1% conv. - **mens dove lotion**11K/yr-18.2%5.7% conv. - **dove men lotion body**6K/yr+21.8%4.1% conv. - **dove lotion for men**5K/yr+39.1%5.4% conv. - **dove men body lotion**5K/yr+18.9%3.6% conv. - **dove men face lotion**8K/yr-14.9%24.5% conv. - **dove men care lotion**8K/yr-33.7%7.9% conv. - **dove body lotion for men**5K/yr+22.8%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-men-lotion/search-terms)
## **Top dove men lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each**Dove**$5.43**4.6★3,913 rev](https://www.amazon.com/dp/B0CLH8N1LJ) [2**Dove Men+Care Ultra Hydra Cream Face Hands and Body Care All Skin Types 6 Pack of 2.53 Oz Each**Dove**$8.67**4.8★2,491 rev](https://www.amazon.com/dp/B0C86RK1S5) [3**Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce**Dove**$9.29**4.7★1,895 rev](https://www.amazon.com/dp/B009YSSLGE) [4**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$22.98**4.7★265 rev](https://www.amazon.com/dp/B01GR2O8RK) [5**Dove Hand & Body Lotion Men+Care Value Pack Sensitive Skin Comfort Formula with Shea Butter & Aloe Vera Calming Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)**DOVE MEN + CARE**$20.01**4.6★159 rev](https://www.amazon.com/dp/B0DFMPTPK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DOVE MEN Blackcurrant + Cedarwood Moisturizing Body Wash | #1 Dermatologist Body Wash for Men Sulfate Free Paraben Free & Dye Free | 26oz**DOVE MEN + CARE**$9.88**2,559 rev1y ago](https://www.amazon.com/dp/B0DNSS8NQ7) [**Dove Men + Care Rough Dry Skim Comfort 13.5 Fl Oz**Dove**$13.71**1 rev1y ago](https://www.amazon.com/dp/B0DN15RJ6R) [**Dove Hand & Body Lotion Men+Care Value Pack Sensitive Skin Comfort Formula with Shea Butter & Aloe Vera Calming Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)**DOVE MEN + CARE**$20.01**159 rev1y ago](https://www.amazon.com/dp/B0DFMPTPK9) [**Dove Hand & Body Lotion Men+Care Value Pack Everyday Skin Comfort Formula with Shea Butter & Jojoba Oil Refreshing Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)**DOVE MEN + CARE**$18.05**137 rev1y ago](https://www.amazon.com/dp/B0DFMRFSDZ) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz**Old Spice**$6.70**6,505 rev2y ago](https://www.amazon.com/dp/B0D8LGWHKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Men + Care Rough Dry Skim Comfort 13.5 Fl Oz**Dove**$13.71**5.0★**▲ 348%**](https://www.amazon.com/dp/B0DN15RJ6R) [**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$22.98**4.7★**▲ 163%**](https://www.amazon.com/dp/B01GR2O8RK) [**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each**Dove**$5.43**4.6★**▲ 81%**](https://www.amazon.com/dp/B0CLH8N1LJ) [**Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce**Dove**$9.29**4.7★**▲ 78%**](https://www.amazon.com/dp/B009YSSLGE) [**Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3**Vaseline**$18.61**4.7★**▲ 53%**](https://www.amazon.com/dp/B01J9S17NW)
**~~View all trending →~~**
## **What buyers say about dove men lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Clean fragrance”*
**Moist/Dry**12%
*“Very Moisturizing”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**8%
*“Excellent value”*
**Soft Feel**7%
*“My skin is so soft”*
**Suitability Dry Skin**3%
*“Helps with dry skin”*
**Cleansing**2%
*“I feel clean”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Lather**2%
*“This body wash lathers up nice, smells nice, and seems to do it's job of moisturizing, since we are in the middle of winter and I'm not suffering from dry skin”*
**Suitability Combination Skin**2%
*“it seems to be working for my skin great”*
### **What buyers complain about **
**Smell**22%
*“Do not like the scent”*
**Moist/Dry**7%
*“Makes skin dry”*
**Motor Power**6%
*“Pump broken”*
**Leak-Proof**6%
*“Leaked all over other items”*
**Allergies**4%
*“Caused a rash”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Quality-Overall**3%
*“The manufacturers quality control is terrible”*
**Thickness**3%
*“Not thick like some other dove products”*
**Dilute/Watery**2%
*“Watered down”*
**Ease Of Cleaning**2%
*“Bottle came very dirty”*
### **Top return reasons **
**Smell**25%
**Motor Power**19%
**Leak-Proof**17%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Size-Overall**7%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Product Condition**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is dove men lotion profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 22 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dove men lotion niche?**
- 6 brands and 95 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dove men lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.
- **When does demand for dove men lotion peak?**
- Demand peaks in May–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dove men lotion niche?**
- Listings span $5.43–$35.70; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 7,096 reviews — the moat a new listing must climb.
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