---
title: "Dove Men Gift Set — $220K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-men-gift-set"
last_updated: "2026-08-10T19:37:41.769Z"
locale: en
meta:
description: "Niche score 38/100 · $220K/yr market · 121K searches/yr · $20.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $220K/yr market · 121K searches/yr · $20.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Men Gift Set — $220K/yr Amazon US Niche (2026) - Flapen"
---
# **dove men gift set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 9Conversion 83Competition 12Returns 99Price range 65Avg price 88Brand share 0Review moat 24Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.43–$32.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$220K**
$220K/yr · 121K searches
**Review moat**
**Bad****5,676**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove men gift set is a $220K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove men gift set market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$201K–$252K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#628**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- DOVE MEN + CARE81% - Dove16% - Convenience Kits International3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-men-gift-set/trend)
## **Top dove men gift set search terms**
- **dove men set**11K/yr-3.2%0.7% conv. - **dove men care extra fresh body wash**5K/yr+91.2%13.6% conv. - **dove men gift set**20K/yr-47.4%0.7% conv. - **dove extra fresh body wash**9K/yr-22.8%11.9% conv. - **dove men body wash extra fresh**14K/yr-58.2%7.8% conv. - **dove body wash for men extra fresh**6K/yr-56.4%13.2% conv. - **dove gift set for men**9K/yr+1.3%0.7% conv. - **dove fresh body wash**3K/yr+14.1%4.0% conv. - **dove men extra fresh body wash**4K/yr-19.5%13.0% conv. - **dove mens body wash extra fresh**5K/yr-52.9%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-men-gift-set/search-terms)
## **Top dove men gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$99K60%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.62**4.8★8,303 rev](https://www.amazon.com/dp/B08TLC9W4T) [2**DOVE Men + Care Body Wash and Face for Fresh Healthy-Feeling Skin Extra Fresh Cleanser That Effectively Washes Away Bacteria While Nourishing Your 13.5 oz**DOVE MEN + CARE**$5.43**4.8★8,303 rev](https://www.amazon.com/dp/B00372FOXQ) [3**DOVE MEN + CARE Hair + Skin Care Regimen Personal Care for Men Clean Comfort + Fresh & Clean Body Wash 2-in-1 Shampoo and Conditioner and Antiperspirant Clinical Deodorant**DOVE MEN + CARE**$24.55**4.7★583 rev](https://www.amazon.com/dp/B0977GC8TM) [4**Dove Men+Care Body and Face Wash Extra Fresh 32 Fluid Ounce (Pack of 2)**Dove**$32.71**4.8★141 rev](https://www.amazon.com/dp/B0D7DXBT52) [5**DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.02**4.7★2,739 rev](https://www.amazon.com/dp/B08TKNMW1Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Convenience Kits International Mens Premium 20-Piece Kit with Travel Size TSA Compliant Essentials Featuring: Dove Men & Care Products in Black Dopp Bag**Convenience Kits International**$27.44**93 rev10mo ago](https://www.amazon.com/dp/B0FNQ9RLK3) [**DOVE MEN + CARE Body wash Mixed 4 count For Hydrated Smooth Skin 18 fl oz**DOVE MEN + CARE**$26.79**30,747 rev1y ago](https://www.amazon.com/dp/B0DSCL3HK8) [**Dove Men+ Care Shower Essentials Relaxing Body + Face Wash Blue Eucalyptus + Birch and Revitalizing 2-in-1 Shampoo Eucalyptus + Cedar**Dove**$18.11**107 rev1y ago](https://www.amazon.com/dp/B0DBMQJTSB) [**Dove Men+Care Body and Face Wash Extra Fresh 32 Fluid Ounce (Pack of 2)**Dove**$32.71**141 rev2y ago](https://www.amazon.com/dp/B0D7DXBT52) [**Dove Men+ Care Gift Set Dove Face + Body Wash Dove Antiperspirant Refreshing Extra Fresh Scent Dove Active Clean Dual-Sided Shower Tool Christmas Gifts for Men (3 Piece Set)**Dove**$25.40**68 rev2y ago](https://www.amazon.com/dp/B0CNTVW12F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Convenience Kits International Mens Premium 20-Piece Kit with Travel Size TSA Compliant Essentials Featuring: Dove Men & Care Products in Black Dopp Bag**Convenience Kits International**$27.44**4.3★**▲ 236%**](https://www.amazon.com/dp/B0FNQ9RLK3) [**DOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.62**4.8★**▲ 126%**](https://www.amazon.com/dp/B08TLC9W4T) [**DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.02**4.7★**— 10%**](https://www.amazon.com/dp/B08TKNMW1Z) [**DOVE Men + Care Body Wash and Face for Fresh Healthy-Feeling Skin Extra Fresh Cleanser That Effectively Washes Away Bacteria While Nourishing Your 13.5 oz**DOVE MEN + CARE**$5.43**4.8★**▼ 23%**](https://www.amazon.com/dp/B00372FOXQ) [**DOVE MEN + CARE Hair + Skin Care Regimen Personal Care for Men Clean Comfort + Fresh & Clean Body Wash 2-in-1 Shampoo and Conditioner and Antiperspirant Clinical Deodorant**DOVE MEN + CARE**$24.55**4.7★**▼ 27%**](https://www.amazon.com/dp/B0977GC8TM)
**~~View all trending →~~**
## **What buyers say about dove men gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“Fresh scent”*
**Quality-Overall**11%
*“Good price and quality”*
**Value For Money**9%
*“Well worth the money”*
**Cleansing**6%
*“delivers effective cleaning performance”*
**Moist/Dry**5%
*“very moisturizing”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Soft Feel**3%
*“Love the feel, very soft and pleasant”*
**Lather**3%
*“Great lather”*
**Ease Of Use**2%
*“Easy to use”*
**Gifting Purpose**2%
*“He absolutely loved this Christmas gift”*
### **What buyers complain about **
**Smell**16%
*“Scent too strong”*
**Dilute/Watery**9%
*“Watered down”*
**Leak-Proof**6%
*“But bottle leaked all over the inside of box”*
**Motor Power**5%
*“Pump does NOT work”*
**Ease Of Cleaning**4%
*“my shower got a little dirty really fast”*
**Advertised Vs Actual Product**4%
*“Kit did not include the advertised toothbrush”*
**Quality-Overall**4%
*“not the best”*
**Size-Overall**3%
*“Please note, however, that the bottle size is quite large, approximately 2.625" x 4".”*
**Allergies**3%
*“This particular scent gave me a rash”*
**Value For Money**3%
*“Too expensive”*
### **Top return reasons **
**Motor Power**23%
**Leak-Proof**21%
**Smell**21%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Defective Material/Parts**4%
**Functionality-Overall**1%
**Moist/Dry**1%
**Contamination**1%
## **Common questions**
- **Is dove men gift set profitable to sell on Amazon United States?**
- The niche generates $220K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dove men gift set niche?**
- 3 brands and 79 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove men gift set?**
- Top complaints mined from reviews: Smell, Dilute/Watery, Leak-Proof. The return rate is 0.1%.
- **When does demand for dove men gift set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the dove men gift set niche?**
- Listings span $5.43–$32.71; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 5,676 reviews — the moat a new listing must climb.
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