---
title: "Dove Men Face Lotion — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-men-face-lotion"
last_updated: "2026-08-10T21:27:03.595Z"
locale: en
meta:
description: "Niche score 35/100 · $55K/yr market · 20K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $55K/yr market · 20K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Men Face Lotion — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **dove men face lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 100Competition 4Returns 98Price range 45Avg price 45Brand share 0Review moat 46Quality gap 21
**Conversion**
**Incredible****24.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,910.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.36**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.43–$22.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$55K**
$55K/yr · 20K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove men face lotion is a $55K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove men face lotion market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$57K**
- units × avg price
- **Conversion rate**
- **24.4%**
- **Avg BSR**
- **#809**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Dove59% - DOVE MEN + CARE41%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
700500Spike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-men-face-lotion/trend)
## **Top dove men face lotion search terms**
- **dove men face lotion**8K/yr-14.9%24.2% conv. - **dove mens face lotion**6K/yr-21.4%27.5% conv. - **dove mens face lotion spf 15**4K/yr+49.6%31.4% conv. - **dove men care face lotion**3K/yr-15.6%30.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-men-face-lotion/search-terms)
## **Top dove men face lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce**Dove**$9.29**4.7★1,895 rev](https://www.amazon.com/dp/B009YSSLGE) [2**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$22.98**4.7★265 rev](https://www.amazon.com/dp/B01GR2O8RK) [3**Dove Men + Care Face Lotion Hydrate with Broad Spectrum SPF 15 1.69 Fl Oz**Dove**$9.29**4.8★143 rev](https://www.amazon.com/dp/B00EBSVDNU) [4**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 2-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$18.12**4.5★753 rev](https://www.amazon.com/dp/B00HA6TW6A) [5**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each**Dove**$5.43**4.6★3,913 rev](https://www.amazon.com/dp/B0CLH8N1LJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Men+Care Ultra Hydra Cream Face Hands and Body Care All Skin Types 6 Pack of 2.53 Oz Each**Dove**$8.67**2,491 rev3y ago](https://www.amazon.com/dp/B0C86RK1S5) [**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 5.07 Oz**Dove**$5.76**3,913 rev3y ago](https://www.amazon.com/dp/B0C82LQZ6V) [**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each**Dove**$5.43**3,913 rev5y ago](https://www.amazon.com/dp/B0CLH8N1LJ) [**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$22.98**265 rev9y ago](https://www.amazon.com/dp/B01GR2O8RK) [**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 2-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$18.12**753 rev12y ago](https://www.amazon.com/dp/B00HA6TW6A)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea**DOVE MEN + CARE**$22.98**4.7★**▲ 115%**](https://www.amazon.com/dp/B01GR2O8RK) [**Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce**Dove**$9.29**4.7★**▲ 45%**](https://www.amazon.com/dp/B009YSSLGE) [**Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each**Dove**$5.43**4.6★**— 8%**](https://www.amazon.com/dp/B0CLH8N1LJ) [**Dove Men + Care Face Lotion Hydrate with Broad Spectrum SPF 15 1.69 Fl Oz**Dove**$9.29**4.8★**▼ 15%**](https://www.amazon.com/dp/B00EBSVDNU) [**Dove Men+Care Ultra Hydra Cream Face Hands and Body Care All Skin Types 6 Pack of 2.53 Oz Each**Dove**$8.67**4.8★**▼ 55%**](https://www.amazon.com/dp/B0C86RK1S5)
**~~View all trending →~~**
## **Common questions**
- **Is dove men face lotion profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 7 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the dove men face lotion niche?**
- 2 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **When does demand for dove men face lotion peak?**
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dove men face lotion niche?**
- Listings span $5.43–$22.98; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.
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