---
title: "Search terms — dove men deodorant spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-men-deodorant-spray/search-terms"
last_updated: "2026-08-10T20:35:16.555Z"
locale: en
meta:
  description: "Niche score 59/100 · $2.0M/yr market · 877K searches/yr · $20.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $2.0M/yr market · 877K searches/yr · $20.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — dove men deodorant spray - Flapen"
---

# **dove men deodorant spray**

**Launch it**

A $2.0M/yr market growing +18.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 48Conversion 91Competition 33Returns 100Price range 79Avg price 89Brand share 0Review moat 39Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$2.0M**

$2.0M/yr · 877K searches

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.08–$53.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,550.47**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms