---
title: "Dove Men Deodorant Spray — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-men-deodorant-spray"
last_updated: "2026-08-10T22:53:43.912Z"
locale: en
meta:
description: "Niche score 59/100 · $2.0M/yr market · 877K searches/yr · $20.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.0M/yr market · 877K searches/yr · $20.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Dove Men Deodorant Spray — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **dove men deodorant spray**
**Launch it**
A $2.0M/yr market growing +18.1% this quarter with returns at 0.0% — clears our launch bar.
Market size 95Growth 48Conversion 91Competition 33Returns 100Price range 79Avg price 89Brand share 0Review moat 39Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$2.0M**
$2.0M/yr · 877K searches
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.08–$53.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,550.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove men deodorant spray is a $2.0M/yr Amazon United States market (877K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove men deodorant spray market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- DOVE MEN + CARE82% - Right Guard8% - Dove7% - Degree2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-men-deodorant-spray/trend)
## **Top dove men deodorant spray search terms**
- **dove men deodorant spray**236K/yr-5.6%8.0% conv. - **dove spray deodorant for men**87K/yr+21.9%9.2% conv. - **dove mens spray deodorant**79K/yr+23.8%9.3% conv. - **dove deodorant spray men**87K/yr+11.0%7.1% conv. - **right guard deodorant men spray**33K/yr+127.4%14.7% conv. - **mens dove deodorant spray**53K/yr+29.1%8.6% conv. - **dove mens deodorant spray**47K/yr+33.6%9.4% conv. - **dove deodorant men spray**41K/yr+36.9%7.1% conv. - **dove men spray deodorant**30K/yr+48.3%8.1% conv. - **dove mens deodorant antiperspirant spray**19K/yr+53.0%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-men-deodorant-spray/search-terms)
## **Top dove men deodorant spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$197K20%$395K30%$592K40%$790K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Men+Care Antiperspirant Deodorant Dry Spray Clean Comfort For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 Ounce (Pack of 3)**DOVE MEN + CARE**$16.93**4.6★4,061 rev](https://www.amazon.com/dp/B085CLZDWC) [2**Dove Mens Antiperspirant Extra Fresh (Pack of 3)**DOVE MEN + CARE**$16.54**4.6★595 rev](https://www.amazon.com/dp/B01BS52FJO) [3**Dove Men + Care Dry Spray Antiperspirant Clean Comfort 3.8 oz (Pack of 3)**DOVE MEN + CARE**$17.62**4.5★795 rev](https://www.amazon.com/dp/B00ZARHMCC) [4**Dove Men+Care Antiperspirant Deodorant Clean Comfort Pack of 12 Dry Spray For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 oz**DOVE MEN + CARE**$53.42**4.6★4,061 rev](https://www.amazon.com/dp/B07FTFZ743) [5**DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz**DOVE MEN + CARE**$10.57**4.5★222 rev](https://www.amazon.com/dp/B0FTZX4ZYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DOVE MEN + CARE All Star Comfort Dry Spray Antiperspirant FIFA World Cup 2026 Edition 72H Protection with Moisturizer Warm Indulgent Scent | 3.8 oz**DOVE MEN + CARE**$5.08**150 rev6mo ago](https://www.amazon.com/dp/B0FWTXM52L) [**Dove Men+Care Limited Edition FIFA Dry Spray Antiperspirant Deodorant For Men Striker Swag for 72H Protection Neutralizes Sweat and Odor 3.8 oz**DOVE MEN + CARE**$6.22**95 rev6mo ago](https://www.amazon.com/dp/B0FWTQKFS9) [**DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz**DOVE MEN + CARE**$10.57**222 rev7mo ago](https://www.amazon.com/dp/B0FTZX4ZYY) [**DOVE MEN + CARE Anti-Perspirant Spray Clean Comfort Maximum Sweat Protection 96-Hour Comfort 3.8 oz**DOVE MEN + CARE**$11.42**109 rev8mo ago](https://www.amazon.com/dp/B0FZMJTF3Q) [**Right Guard Sport Fresh Scent Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant for Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)**Right Guard**$16.57**4,494 rev2y ago](https://www.amazon.com/dp/B0CRVQK2CM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Men + Care Dry Spray Antiperspirant Cool Fresh 3.80 oz (Pack of 9)**Dove**$36.31**4.1★**▲ 180%**](https://www.amazon.com/dp/B01IAFI6MU) [**Dove Men+Care Limited Edition FIFA Dry Spray Antiperspirant Deodorant For Men Striker Swag for 72H Protection Neutralizes Sweat and Odor 3.8 oz**DOVE MEN + CARE**$6.22**4.6★**▲ 137%**](https://www.amazon.com/dp/B0FWTQKFS9) [**Dove Men + Care Dry Spray Antiperspirant Extra Fresh 3.8 oz (Pack of 7)**Dove**$30.50**4.7★**▲ 107%**](https://www.amazon.com/dp/B01BS52IR8) [**DOVE MEN + CARE All Star Comfort Dry Spray Antiperspirant FIFA World Cup 2026 Edition 72H Protection with Moisturizer Warm Indulgent Scent | 3.8 oz**DOVE MEN + CARE**$5.08**4.6★**▲ 78%**](https://www.amazon.com/dp/B0FWTXM52L) [**DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz**DOVE MEN + CARE**$10.57**4.5★**▲ 75%**](https://www.amazon.com/dp/B0FTZX4ZYY)
**~~View all trending →~~**
## **What buyers say about dove men deodorant spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Long lasting fragrance”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**10%
*“Great savings”*
**Advertised Vs Actual Product**4%
*“just as advertised”*
**Durability**4%
*“Durable”*
**Moist/Dry**3%
*“Dries quickly”*
**Efficiency**3%
*“It worked great”*
**Allergies**3%
*“No allergies”*
**Suitability Dry Skin**2%
*“has added moisturizer for skin comfort”*
**Ease Of Application**2%
*“It applies evenly”*
### **What buyers complain about **
**Smell**25%
*“Has a odd smell”*
**Value For Money**7%
*“Expensive”*
**Moist/Dry**5%
*“Its totally dry”*
**Size-Overall**5%
*“The bottle is quite large”*
**Advertised Vs Actual Product**4%
*“Not as pictured or described”*
**Durability**4%
*“Stops oder for a couple of days”*
**Quality-Overall**4%
*“Trash”*
**Allergies**3%
*“Skin Irritation”*
**Ease Of Use**3%
*“Very hard to use”*
**Functionality-Overall**2%
*“Doesn't Work”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is dove men deodorant spray profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the dove men deodorant spray niche?**
- 4 brands and 79 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove men deodorant spray?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.0%.
- **When does demand for dove men deodorant spray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dove men deodorant spray niche?**
- Listings span $5.08–$53.42; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 2,550 reviews — the moat a new listing must climb.
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