---
title: "Dove Kids Shampoo — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-kids-shampoo"
last_updated: "2026-08-10T20:34:59.237Z"
locale: en
meta:
description: "Niche score 34/100 · $54K/yr market · 52K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $54K/yr market · 52K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Kids Shampoo — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **dove kids shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 24Conversion 76Competition 13Returns 99Price range 58Avg price 70Brand share 0Review moat 24Quality gap 16
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.06–$26.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,083.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$54K**
$54K/yr · 52K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove kids shampoo is a $54K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove kids shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Dove74% - Baby Dove17% - Aussie5% - Aveeno Baby5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-kids-shampoo/trend)
## **Top dove kids shampoo search terms**
- **dove kids shampoo and conditioner**22K/yr-1.0%6.0% conv. - **dove kids shampoo**15K/yr+2.3%3.5% conv. - **dove shampoo kids**5K/yr-4.0%5.3% conv. - **kids dove shampoo and conditioner**4K/yr-4.1%6.8% conv. - **dove shampoo for kids**3K/yr+4.9%4.2% conv. - **kids dove shampoo**3K/yr-23.4%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-kids-shampoo/search-terms)
## **Top dove kids shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$24K60%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)**Dove**$19.97**4.7★745 rev](https://www.amazon.com/dp/B0CB6TNZXC) [2**Dove Kids Shampoo & Conditioner Set with Shea Butter & Coconut Oil + 2-in-1 Detangler Spray Hair Love Wavy Coily Curly Hair Products for Kids**Dove**$26.18**4.7★661 rev](https://www.amazon.com/dp/B0CB6QCNY6) [3**Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz**Baby Dove**$13.19**4.8★1,851 rev](https://www.amazon.com/dp/B0C6R57MT2) [4**Baby Dove Sensitive Skin Care Baby Wash For Baby Bath Time Rich Moisture Tear-Free and Hypoallergenic 20 oz (Packaging May Vary)**Baby Dove**$7.97**4.8★14,139 rev](https://www.amazon.com/dp/B06X6CRHY7) [5**Dove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)**Dove**$24.18**4.7★140 rev](https://www.amazon.com/dp/B0DBRFKRM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)**Dove**$24.18**140 rev1y ago](https://www.amazon.com/dp/B0DBRFKRM9) [**Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)**Dove**$19.97**745 rev3y ago](https://www.amazon.com/dp/B0CB6TNZXC) [**Dove Kids Shampoo & Conditioner Set with Shea Butter & Coconut Oil + 2-in-1 Detangler Spray Hair Love Wavy Coily Curly Hair Products for Kids**Dove**$26.18**661 rev3y ago](https://www.amazon.com/dp/B0CB6QCNY6) [**Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz**Baby Dove**$13.19**1,851 rev3y ago](https://www.amazon.com/dp/B0C6R57MT2) [**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz**Aveeno Baby**$7.99**3,851 rev4y ago](https://www.amazon.com/dp/B0B3FVQ6L6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz**Baby Dove**$13.19**4.8★**▲ 19%**](https://www.amazon.com/dp/B0C6R57MT2) [**Dove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)**Dove**$24.18**4.7★**▲ 12%**](https://www.amazon.com/dp/B0DBRFKRM9) [**Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)**Dove**$19.97**4.7★**▲ 11%**](https://www.amazon.com/dp/B0CB6TNZXC) [**Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz**Aveeno Baby**$7.99**4.8★**— 3%**](https://www.amazon.com/dp/B0B3FVQ6L6) [**Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz**Baby Dove**$7.06**4.8★**▼ 11%**](https://www.amazon.com/dp/B07N13W76L)
**~~View all trending →~~**
## **What buyers say about dove kids shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Good smell”*
**Soft Feel**11%
*“keeps their skin soft”*
**Quality-Overall**11%
*“Excellent product”*
**Moist/Dry**6%
*“It's very moisturizing”*
**Value For Money**6%
*“Good price”*
**Suitability Curly Hair**4%
*“Perfect for curly hair”*
**Cleansing**3%
*“Cleans well”*
**Hair Styling**3%
*“My daughters curls are getting pretty”*
**Ease Of Use**3%
*“is very easy to use”*
**Size-Overall**3%
*“Great size”*
### **What buyers complain about **
**Smell**24%
*“Overly strong overpowering fragrance”*
**Moist/Dry**11%
*“Does not hydrate”*
**Allergies**8%
*“Rash Allergy”*
**Suitability Curly Hair**5%
*“They have no benefits for my kids hairs, nor curly, straight or coarse”*
**Size-Overall**5%
*“Baby Dove🫧 This is actually bigger than expected so you should definitely get this”*
**Value For Money**3%
*“Its so pricey”*
**Dilute/Watery**3%
*“The shampoo was very watered down”*
**Motor Power**3%
*“Pump is broke”*
**Hair Related**3%
*“noticed my childs hair started patching in certain places”*
**Hard Feel**3%
*“nothing soft”*
### **Top return reasons **
**Leak-Proof**22%
**Smell**19%
**Motor Power**14%
**Value For Money**9%
**Size-Overall**9%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Moist/Dry**2%
**Product Condition**2%
## **Common questions**
- **Is dove kids shampoo profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 9 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the dove kids shampoo niche?**
- 4 brands and 56 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove kids shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.3%.
- **When does demand for dove kids shampoo peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dove kids shampoo niche?**
- Listings span $7.06–$26.18; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 5,083 reviews — the moat a new listing must climb.
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