---
title: "Dove Fall Scents — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dove-fall-scents"
last_updated: "2026-08-10T23:58:15.990Z"
locale: en
meta:
description: "Niche score 29/100 · $44K/yr market · 53K searches/yr · $24.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $44K/yr market · 53K searches/yr · $24.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Fall Scents — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **dove fall scents**
**Skip it**
Soft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 44Competition 13Returns 99Price range 83Avg price 95Brand share 0Review moat 21Quality gap 16
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.69–$56.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,783.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$44K**
$44K/yr · 53K searches
**Growth**
**Bad****-63.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove fall scents is a $44K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove fall scents market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#827**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **70%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Dove96% - Unilever4%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -63.6% search growth over the last 90 days.
20K15KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dove-fall-scents/trend)
## **Top dove fall scents search terms**
- **dove winter care body wash**36K/yr-62.4%2.7% conv. - **dove winter care**11K/yr-69.9%0.9% conv. - **dove body wash winter care**5K/yr-58.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dove-fall-scents/search-terms)
## **Top dove fall scents products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count**Dove**$56.23**4.8★1,456 rev](https://www.amazon.com/dp/B0846G3J4P) [2**Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz**Dove**$51.61**4.8★584 rev](https://www.amazon.com/dp/B0BVBXXL25) [3**Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz**Dove**$10.03**4.8★85,321 rev](https://www.amazon.com/dp/B00MEDOY2G) [4**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.70**4.6★2,839 rev](https://www.amazon.com/dp/B0F62S3YD6) [5**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**4.7★5,485 rev](https://www.amazon.com/dp/B0CGYP4GYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.70**2,839 rev1y ago](https://www.amazon.com/dp/B0F62S3YD6) [**Dove 24hr Lotion Body Wash Dryness Relief with Jojoba Oil 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin**Dove**$9.95**712 rev1y ago](https://www.amazon.com/dp/B0F62PW6BP) [**Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent**Dove**$10.44**2,839 rev1y ago](https://www.amazon.com/dp/B0F62SMVPK) [**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**5,485 rev2y ago](https://www.amazon.com/dp/B0CGYP4GYY) [**Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz**Dove**$51.61**584 rev3y ago](https://www.amazon.com/dp/B0BVBXXL25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count**Dove**$56.23**4.8★**▲ 175%**](https://www.amazon.com/dp/B0846G3J4P) [**Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin**Dove**$10.09**4.8★**▲ 39%**](https://www.amazon.com/dp/B07ND4W7WR) [**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**4.7★**▲ 36%**](https://www.amazon.com/dp/B0CGYP4GYY) [**Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent**Dove**$10.44**4.6★**▲ 25%**](https://www.amazon.com/dp/B0F62SMVPK) [**Dove Body Wash with Pump 3 Count Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens**Dove**$30.28**4.8★**▲ 16%**](https://www.amazon.com/dp/B0BVBZPX9B)
**~~View all trending →~~**
## **What buyers say about dove fall scents**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Fresh scent”*
**Soft Feel**13%
*“Keeps my skin soft”*
**Moist/Dry**12%
*“Very Moisturizing”*
**Value For Money**8%
*“Good deal”*
**Quality-Overall**6%
*“The effectiveness is great”*
**Lather**4%
*“Creamy lather and smells lovely”*
**Suitability Dry Skin**4%
*“Helps with dry skin”*
**Cleansing**3%
*“cleans your skin so well”*
**Suitability Combination Skin**2%
*“my skin is good”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**35%
*“Bad Smell”*
**Motor Power**6%
*“Faulty bottle pump”*
**Allergies**5%
*“Irritates Skin”*
**Moist/Dry**5%
*“Not very moisturizing”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Leak-Proof**3%
*“Leaking bottle”*
**Adhesion/Stickiness**3%
*“it doesn't stick around”*
**Ease Of Cleaning**2%
*“Does not cleanse or rinse well”*
**Suitability Dry Skin**2%
*“its an ok wash just dont expect to be actually receive any hydrated skin”*
**Thickness**2%
*“it feels so much 'thicker' than regular soap”*
### **Top return reasons **
**Smell**36%
**Motor Power**16%
**Leak-Proof**12%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Size-Overall**4%
**Defective Material/Parts**2%
**Adhesion/Stickiness**1%
**Product Condition**1%
**Moist/Dry**1%
## **Common questions**
- **Is dove fall scents profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 10 tracked products. 90-day search growth is -63.6%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dove fall scents niche?**
- 2 brands and 70 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove fall scents?**
- Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.3%.
- **When does demand for dove fall scents peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.6× the quietest.
- **What does it cost to enter the dove fall scents niche?**
- Listings span $7.69–$56.23; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 10,784 reviews — the moat a new listing must climb.
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