---
title: "Trend — double sided makeup brushes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/double-sided-makeup-brushes/trend"
last_updated: "2026-08-11T04:50:08.715Z"
locale: en
meta:
  description: "Niche score 51/100 · $151K/yr market · 254K searches/yr · $11.86 avg price. A small market ($151K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $151K/yr market · 254K searches/yr · $11.86 avg price. A small market ($151K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — double sided makeup brushes - Flapen"
---

# **double sided makeup brushes**

**Worth a look**

Shows low returns (1.1%), but a small market ($151K/yr) keeps it on the watch list.

Market size 32Growth 49Conversion 58Competition 50Returns 94Price range 62Avg price 49Brand share 47Review moat 49Quality gap 32

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.00–$31.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,611.7**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.86**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$151K**

$151K/yr · 254K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend