---
title: "Double Edge Razor Blade — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/double-edge-razor-blade"
last_updated: "2026-08-10T19:23:54.255Z"
locale: en
meta:
description: "Niche score 47/100 · $1.2M/yr market · 873K searches/yr · $10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.2M/yr market · 873K searches/yr · $10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Double Edge Razor Blade — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **double edge razor blade**
**Skip it**
Prices mostly outside the sweet spot ($4.55–$16.96) — this niche doesn't clear our bar today.
Market size 82Growth 23Conversion 96Competition 17Returns 99Price range 16Avg price 37Brand share 27Review moat 22Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 873K searches
**Avg price**
**Okay****$10.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,180.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$4.55–$16.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, double edge razor blade is a $1.2M/yr Amazon United States market (873K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **double edge razor blade market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**7%**
- ASTRA54% - SHAVING REVOLUTION16% - Feather7% - Razor Blades Club6% - Keropy5% - Bambaw4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/double-edge-razor-blade/trend)
## **Top double edge razor blade search terms**
- **safety razor blades**298K/yr-4.9%10.9% conv. - **double edge razor blades**225K/yr-6.6%6.5% conv. - **astra razor blades**83K/yr-0.9%19.0% conv. - **double edge safety razor blades**33K/yr+4.9%6.0% conv. - **astra**30K/yr-6.8%3.2% conv. - **razor blades double edge**32K/yr-12.3%7.3% conv. - **de razor blades**23K/yr-15.2%2.4% conv. - **astra superior platinum**14K/yr+28.1%17.0% conv. - **double sided razor blades**15K/yr+7.8%9.2% conv. - **astra blades**14K/yr+24.6%14.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/double-edge-razor-blade/search-terms)
## **Top double edge razor blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$186K30%$372K45%$559K60%$745K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)**ASTRA**$9.23**4.6★55,146 rev](https://www.amazon.com/dp/B001QY8QXM) [2**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★24,051 rev](https://www.amazon.com/dp/B07Q1JNPRH) [3**Feather Double Edge Safety Razor Blades - (50 Count) - Platinum Coated Hi-Stainless Steel Razor Blades - Fits Most Safety Razors - Super Sharp for Close Shaves - Japanese Quality**Feather**$16.92**4.8★3,735 rev](https://www.amazon.com/dp/B00301APUQ) [4**Astra-Derby-Shark-Lord-Treet-Sharp 100 Quality Double Edge Razor Blades Sampler (18 different brands)**Razor Blades Club**$10.44**4.6★1,841 rev](https://www.amazon.com/dp/B07RTM9NB5) [5**KEROPY 50 Safety Razor Blades**Keropy**$9.95**4.6★274 rev](https://www.amazon.com/dp/B0F2T1N151)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEROPY 50 Safety Razor Blades**Keropy**$9.95**274 rev1y ago](https://www.amazon.com/dp/B0F2T1N151) [**American Razor Blades by The Shave Factory - Super Sharp Double Edge Razor Blades New Value Pack (100)**the shave factory**$7.05**943 rev1y ago](https://www.amazon.com/dp/B0DNS8H4C8) [**Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers**DORCO**$9.09**2,635 rev2y ago](https://www.amazon.com/dp/B0D74KYY16) [**Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply**Bambaw**$10.04**1,243 rev2y ago](https://www.amazon.com/dp/B0CKJ7KPKS) [**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**24,051 rev7y ago](https://www.amazon.com/dp/B07Q1JNPRH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEROPY 50 Safety Razor Blades**Keropy**$9.95**4.6★**▲ 56%**](https://www.amazon.com/dp/B0F2T1N151) [**Astra-Derby-Shark-Lord-Treet-Sharp 100 Quality Double Edge Razor Blades Sampler (18 different brands)**Razor Blades Club**$10.44**4.6★**▲ 52%**](https://www.amazon.com/dp/B07RTM9NB5) [**Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers**DORCO**$9.09**4.7★**▲ 23%**](https://www.amazon.com/dp/B0D74KYY16) [**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★**▲ 14%**](https://www.amazon.com/dp/B07Q1JNPRH) [**Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)**ASTRA**$9.23**4.6★**— 2%**](https://www.amazon.com/dp/B001QY8QXM)
**~~View all trending →~~**
## **What buyers say about double edge razor blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Great deal”*
**Quality-Overall**25%
*“Amazing quality”*
**Durability**7%
*“Durable works with older shave handles”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**4%
*“easy to use”*
**Soft Feel**3%
*“Hands down the smoothest”*
**Allergies**2%
*“No irritation”*
**Comfort-Overall**2%
*“incredibly comfortable”*
**Size-Overall**2%
*“fit right into the razor”*
**Locally Manufactured**2%
*“american made”*
### **What buyers complain about **
**Quality-Overall**33%
*“the quality control is just not there”*
**Value For Money**5%
*“They are more expensive that the RK”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Thickness**5%
*“Wish they were thicker”*
**Sensitivity-Overall**5%
*“Easily nicks skin”*
**Durability**4%
*“Won't last one shave”*
**Allergies**4%
*“I have sensitive skin”*
**Ease Of Use**3%
*“awful to use”*
**Size-Overall**3%
*“Blades do not fit Hanni Weighted Razor”*
**Hard Feel**3%
*“Rough in my skin”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**15%
**Functionality-Overall**10%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**5%
**Compatibility-Overall**5%
**Adhesion/Stickiness**4%
**Damage/Burn Hair**4%
**Strength**3%
## **Common questions**
- **Is double edge razor blade profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 10 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the double edge razor blade niche?**
- 8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in double edge razor blade?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for double edge razor blade peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the double edge razor blade niche?**
- Listings span $4.55–$16.96; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.
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