---
title: "Search terms — dots for spots - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dots-for-spots/search-terms"
last_updated: "2026-08-10T19:21:41.887Z"
locale: en
meta:
  description: "Niche score 36/100 · $99K/yr market · 30K searches/yr · $15.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $99K/yr market · 30K searches/yr · $15.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dots for spots - Flapen"
---

# **dots for spots**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 10Conversion 100Competition 0Returns 99Price range 50Avg price 75Brand share 6Review moat 0Quality gap 45

**Conversion**

**Incredible****21.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.63–$21.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$99K**

$99K/yr · 30K searches

**Growth**

**Bad****-30.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****97,872.4**

avg incumbent reviews — the moat a new listing must climb

## Search terms