---
title: "Donna Karan — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/donna-karan"
last_updated: "2026-08-10T20:21:12.423Z"
locale: en
meta:
description: "Niche score 44/100 · $250K/yr market · 145K searches/yr · $62.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $250K/yr market · 145K searches/yr · $62.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Donna Karan — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **donna karan**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 39Conversion 35Competition 37Returns 76Price range 65Avg price 89Brand share 0Review moat 40Quality gap 52
**Avg price**
**Great****$62.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$12.48–$144.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$250K**
$250K/yr · 145K searches
**Review moat**
**Okay****2,545.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, donna karan is a $250K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donna karan market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$186K–$248K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#741**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 97%
**Open market**
**0%**
- Donna Karan Cashmere Mist88% - DKNY9% - GRACE KARIN2% - BTFBM2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/donna-karan/trend)
## **Top donna karan search terms**
- **donna karan**90K/yr+1.9%2.1% conv. - **donna karan perfume**24K/yr+40.4%2.6% conv. - **donna karen**21K/yr+19.1%3.6% conv. - **donna karan perfume for women**10K/yr+19.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/donna-karan/search-terms)
## **Top donna karan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.**Donna Karan Cashmere Mist**$34.14**4.4★2,028 rev](https://www.amazon.com/dp/B0CPTFL32R) [2**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**4.4★2,028 rev](https://www.amazon.com/dp/B0FZXGBZ59) [3**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.**Donna Karan Cashmere Mist**$29.90**4.5★5,176 rev](https://www.amazon.com/dp/B0006V7Y8Y) [4**Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces**Donna Karan Cashmere Mist**$116.49**4.5★5,635 rev](https://www.amazon.com/dp/B0012RST8K) [5**Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.**Donna Karan Cashmere Mist**$34.16**4.5★1,264 rev](https://www.amazon.com/dp/B0CQKD61ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**9 rev5mo ago](https://www.amazon.com/dp/B0GF3ZRXSH) [**Donna Karan Cashmere Collection Rose Absolu Eau de Parfum Perfume Spray For Women 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$113.29**46 rev5mo ago](https://www.amazon.com/dp/B0GF4B4JH7) [**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**2,028 rev8mo ago](https://www.amazon.com/dp/B0FZXGBZ59) [**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.**Donna Karan Cashmere Mist**$21.49**5,176 rev1y ago](https://www.amazon.com/dp/B0FH33ZW6D) [**Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.**Donna Karan Cashmere Mist**$41.67**103 rev1y ago](https://www.amazon.com/dp/B0FDLD4PXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GRACE KARIN Womens Wear to Work Dresses V Neck Sleeveless Office Professional Business Dress M Black**GRACE KARIN**$35.76**4.4★**▲ 239%**](https://www.amazon.com/dp/B0B39FQJLK) [**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**5.0★**▲ 226%**](https://www.amazon.com/dp/B0GF3ZRXSH) [**DKNY Womens Everyday Casual Stretchy Pockets Dress Pants Black 16 US**DKNY**$44.90**3.9★**▲ 222%**](https://www.amazon.com/dp/B0BRFM6ZL5) [**DKNY Fixed Waist Wide Leg Pant Black 4**DKNY**$43.17**3.8★**▲ 204%**](https://www.amazon.com/dp/B08QTGH93V) [**BTFBM Women Ruched Bodycon Maxi Dresses Summer Casual Sleeveless Lightweight Slit Elegant Cocktail Wedding Guest Dress(Black Small)**BTFBM**$35.92**4.3★**▲ 189%**](https://www.amazon.com/dp/B0CRKQ6M45)
**~~View all trending →~~**
## **What buyers say about donna karan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Classic Fragrance”*
**Value For Money**5%
*“Worth it”*
**Size-Overall**4%
*“Fit great”*
**Durability**4%
*“It stays on all day”*
**Quality-Overall**3%
*“Timeless Quality”*
**Soft Feel**3%
*“Material is so soft and comfortable”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Comfort-Overall**1%
*“Most comfortable”*
**Moist/Dry**1%
*“Dries quickly”*
**Allergies**1%
*“No irritation”*
### **What buyers complain about **
**Smell**43%
*“Bad smell”*
**Size-Overall**11%
*“Will order a larger size”*
**Value For Money**9%
*“Too expensive”*
**Durability**5%
*“Breaks very easy”*
**Allergies**3%
*“ONE SPRAY GAVE ME A HEADACHE”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Functionality-Overall**2%
*“The aluminum free version of this product does NOT work well”*
**Moist/Dry**1%
*“Its a dry”*
**Ease Of Use**1%
*“not be able to use”*
**Quality-Overall**1%
*“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”*
### **Top return reasons **
**Size-Overall**38%
**Smell**13%
**Length**7%
**Material Quality**6%
**Waist Fit**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Hip Fit**3%
**Chest Fit**3%
**Functionality-Overall**3%
## **Common questions**
- **Is donna karan profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the donna karan niche?**
- 4 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in donna karan?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.9%.
- **When does demand for donna karan peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the donna karan niche?**
- Listings span $12.48–$144.15; the average listing price is $62.06 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.
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