---
title: "Donna Karan Cashmere Mist — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/donna-karan-cashmere-mist"
last_updated: "2026-08-10T19:44:16.143Z"
locale: en
meta:
description: "Niche score 57/100 · $1.5M/yr market · 403K searches/yr · $50.21 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.5M/yr market · 403K searches/yr · $50.21 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Donna Karan Cashmere Mist — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **donna karan cashmere mist**
**Launch it**
A $1.5M/yr market growing +38.5% this quarter with returns at 0.4% — clears our launch bar.
Market size 86Growth 62Conversion 76Competition 24Returns 98Price range 72Avg price 93Brand share 0Review moat 39Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$50.21**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 403K searches
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$12.52–$130.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+38.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,629**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, donna karan cashmere mist is a $1.5M/yr Amazon United States market (403K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donna karan cashmere mist market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.3M–$1.5M**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Donna Karan Cashmere Mist96% - Perfect Scents2% - eos2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/donna-karan-cashmere-mist/trend)
## **Top donna karan cashmere mist search terms**
- **donna karan cashmere mist**187K/yr+51.9%7.2% conv. - **cashmere mist**72K/yr+96.8%6.4% conv. - **donna karen cashmere mist**30K/yr+34.4%7.0% conv. - **donna karen**21K/yr+19.1%3.6% conv. - **cashmere mist perfume**29K/yr-38.5%5.4% conv. - **donna karan cashmere mist perfume**14K/yr-5.2%4.8% conv. - **cashmere perfume for women**18K/yr-30.5%3.0% conv. - **donna karan cashmere**10K/yr+24.8%3.9% conv. - **cashmere mist by donna karan for women**14K/yr-34.0%7.0% conv. - **donna karan cashmere mist body lotion**2K/yr+85.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/donna-karan-cashmere-mist/search-terms)
## **Top donna karan cashmere mist products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$147K20%$293K30%$440K40%$586K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.**Donna Karan Cashmere Mist**$34.14**4.4★2,028 rev](https://www.amazon.com/dp/B0CPTFL32R) [2**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.**Donna Karan Cashmere Mist**$29.90**4.5★5,176 rev](https://www.amazon.com/dp/B0006V7Y8Y) [3**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**4.4★2,028 rev](https://www.amazon.com/dp/B0FZXGBZ59) [4**Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces**Donna Karan Cashmere Mist**$116.49**4.5★5,635 rev](https://www.amazon.com/dp/B0012RST8K) [5**Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.**Donna Karan Cashmere Mist**$34.16**4.5★1,264 rev](https://www.amazon.com/dp/B0CQKD61ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**9 rev5mo ago](https://www.amazon.com/dp/B0GF3ZRXSH) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**2,544 rev8mo ago](https://www.amazon.com/dp/B0FM2CCBS1) [**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**2,028 rev8mo ago](https://www.amazon.com/dp/B0FZXGBZ59) [**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.**Donna Karan Cashmere Mist**$21.49**5,176 rev1y ago](https://www.amazon.com/dp/B0FH33ZW6D) [**Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.**Donna Karan Cashmere Mist**$41.67**103 rev1y ago](https://www.amazon.com/dp/B0FDLD4PXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**5.0★**▲ 236%**](https://www.amazon.com/dp/B0GF3ZRXSH) [**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**4.4★**▲ 140%**](https://www.amazon.com/dp/B0FZXGBZ59) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FM2CCBS1) [**Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.**Donna Karan Cashmere Mist**$34.14**4.4★**▲ 30%**](https://www.amazon.com/dp/B0CPTFL32R) [**Donna Karan Cashmere Mist Eau de Toilette Perfume Spray For Women 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$109.03**4.6★**▲ 16%**](https://www.amazon.com/dp/B000C1UE8A)
**~~View all trending →~~**
## **What buyers say about donna karan cashmere mist**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Great fragrance”*
**Value For Money**4%
*“great price”*
**Durability**3%
*“It stays on all day”*
**Quality-Overall**2%
*“Timeless Quality”*
**Size-Overall**2%
*“decent size as well”*
**Soft Feel**2%
*“Its soft and creamy”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Moist/Dry**1%
*“Dries quickly”*
**Weight Light**1%
*“The spray is lightweight”*
**Ease Of Use**0%
*“easy to use”*
### **What buyers complain about **
**Smell**45%
*“Bad smell”*
**Durability**8%
*“Breaks very easy”*
**Size-Overall**6%
*“a lot bigger than i thought”*
**Value For Money**6%
*“Too expensive”*
**Alcohol Content**4%
*“High alcohol content”*
**Allergies**2%
*“ONE SPRAY GAVE ME A HEADACHE”*
**Leak-Proof**1%
*“Bottle leaks a bit”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Quality-Overall**1%
*“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”*
**Functionality-Overall**1%
*“The aluminum free version of this product does NOT work well”*
### **Top return reasons **
**Size-Overall**41%
**Smell**33%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Defective Material/Parts**3%
**Product Condition**3%
**Value For Money**2%
**Adhesion/Stickiness**1%
**Moist/Dry**0%
**Durability**0%
## **Common questions**
- **Is donna karan cashmere mist profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Launch it (57/100).
- **How competitive is the donna karan cashmere mist niche?**
- 3 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in donna karan cashmere mist?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.4%.
- **When does demand for donna karan cashmere mist peak?**
- Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the donna karan cashmere mist niche?**
- Listings span $12.52–$130.11; the average listing price is $50.21 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.
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