[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-dom-dom-hair-rollers":3,"research-sidebar-rollups":509},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":89,"demand":94,"seasonality":210,"brandShare":211,"products":225,"feedback":283,"searchTerms":444,"related":474,"lastUpdated":36},"e01f40d1-7ffc-45a8-af03-fda2bb6e02f3","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":31,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":50},119733,84867,5.2256,-0.0675,0.0542,0.9625,1,4.32,1480,26.03,12.33,47.58,6,4000,0.8333,0.041,3,"dom dom hair rollers","dom-dom-hair-rollers","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fdom-dom-hair-rollers","Hair Rollers","2026-07-14T18:55:06.182263+00:00",4,7,[40],"low_review_barrier",90,0,3000,100,250,78090,104120,59,154,0.0171,{"score":52,"verdict":53,"components":54},37,"skip",[55,60,63,67,69,71,74,79,82,85],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",28,0.15,119732.57,{"key":61,"score":62,"weight":58,"raw":18},"growth",22,{"key":64,"score":65,"weight":66,"raw":19},"conversion",62,0.1,{"key":68,"score":31,"weight":58,"raw":20},"competition",{"key":70,"score":42,"weight":66,"raw":21},"brandShare",{"key":72,"score":73,"weight":66,"raw":22},"qualityGap",72,{"key":75,"score":76,"weight":77,"raw":78},"reviewMoat",50,0.05,1480.17,{"key":80,"score":81,"weight":66,"raw":30},"returns",36,{"key":83,"score":84,"weight":77,"raw":24},"avgPrice",95,{"key":86,"score":87,"weight":77,"raw":88},"priceRange",89,0.9242553191489361,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":209},[96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,179,182,185,188,191,194,197,200,203,206],{"week":97,"volume":98},"2025-10-26",1581,{"week":100,"volume":101},"2025-11-02",1377,{"week":103,"volume":104},"2025-11-09",2064,{"week":106,"volume":107},"2025-11-16",1722,{"week":109,"volume":110},"2025-11-23",1921,{"week":112,"volume":113},"2025-11-30",1984,{"week":115,"volume":116},"2025-12-07",2114,{"week":118,"volume":119},"2025-12-14",2335,{"week":121,"volume":122},"2025-12-21",1553,{"week":124,"volume":125},"2025-12-28",1357,{"week":127,"volume":128},"2026-01-04",3765,{"week":130,"volume":131},"2026-01-11",2680,{"week":133,"volume":134},"2026-01-18",2075,{"week":136,"volume":137},"2026-01-25",2355,{"week":139,"volume":140},"2026-02-01",3932,{"week":142,"volume":143},"2026-02-08",3611,{"week":145,"volume":146},"2026-02-15",3112,{"week":148,"volume":149},"2026-02-22",3695,{"week":151,"volume":152},"2026-03-01",3534,{"week":154,"volume":155},"2026-03-08",3057,{"week":157,"volume":158},"2026-03-15",3282,{"week":160,"volume":161},"2026-03-22",2972,{"week":163,"volume":164},"2026-03-29",2724,{"week":166,"volume":167},"2026-04-05",3039,{"week":169,"volume":170},"2026-04-12",2746,{"week":172,"volume":173},"2026-04-19",2902,{"week":175,"volume":176},"2026-04-26",3054,{"week":178,"volume":167},"2026-05-03",{"week":180,"volume":181},"2026-05-10",2483,{"week":183,"volume":184},"2026-05-17",1977,{"week":186,"volume":187},"2026-05-24",1514,{"week":189,"volume":190},"2026-05-31",1545,{"week":192,"volume":193},"2026-06-07",1704,{"week":195,"volume":196},"2026-06-14",1203,{"week":198,"volume":199},"2026-06-21",1602,{"week":201,"volume":202},"2026-06-28",2497,{"week":204,"volume":205},"2026-07-05",1585,{"week":207,"volume":208},"2026-07-12",2215,false,null,{"top":212,"otherBrandCount":42,"otherClickShare":42},[213,216,219,222],{"brand":214,"clickShare":215},"Dom Dom",0.7349,{"brand":217,"clickShare":218},"Fromm",0.1764,{"brand":220,"clickShare":221},"Kitsch",0.0512,{"brand":223,"clickShare":224},"The Hair Edit",0.0375,[226,235,246,257,266,274],{"asin":227,"title":228,"brand":214,"imageUrl":229,"price":26,"rating":230,"reviews":231,"clickShare90":215,"clickShare360":232,"launchDate":233,"amazonUrl":234},"B0D627W2CN","Metal Hair Rollers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dTjaxplJL.jpg",4.4,130,0.5593,"2024-06-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D627W2CN",{"asin":236,"title":237,"brand":217,"imageUrl":238,"price":239,"rating":240,"reviews":241,"clickShare90":242,"clickShare360":243,"launchDate":244,"amazonUrl":245},"B0B6JGR1K6","Fromm Thermalux Aluminum Hair Rollers Professional Self-Grip Hair Rollers with Aluminum Core & Ionic Technology for Volume Waves & Curtain Bangs Ideal for Long Thick or Layered Hair 2.5 4-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MOvQ8ezaL.jpg",19.79,4.5,49,0.0695,0.0367,"2025-12-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B6JGR1K6",{"asin":247,"title":248,"brand":217,"imageUrl":249,"price":250,"rating":251,"reviews":252,"clickShare90":253,"clickShare360":254,"launchDate":255,"amazonUrl":256},"B0B785QL7P","Fromm ProVolume Self-Grip Ceramic Ionic Thermal Hair Rollers Set of 12 Six 2 & Six 2.5 Professional Grade Rollers for Medium to Long Hair for Volume Soft Waves & Curtain Bangs Hot Hair Rollers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RKMcw0FRL.jpg",28.32,4.2,437,0.0577,0.0687,"2024-10-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B785QL7P",{"asin":258,"title":259,"brand":220,"imageUrl":260,"price":25,"rating":261,"reviews":262,"clickShare90":221,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B07W6RLZD4","Kitsch Ceramic Hair Rollers for Women Self-Grip Hair Curlers for Heatless Overnight Curls Long-Lasting Frizz-Free Volumizing Large Rollers for All Hair Types Black 8 Count (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Zm0eZ+60L.jpg",4.1,8022,0.2017,"2019-11-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07W6RLZD4",{"asin":267,"title":268,"brand":217,"imageUrl":269,"price":270,"rating":240,"reviews":241,"clickShare90":271,"clickShare360":272,"launchDate":244,"amazonUrl":273},"B0G7RB7RBL","Fromm Thermalux Aluminum Hair Rollers Professional Self-Grip Rollers with Aluminum Core & Ionic Technology for Volume Waves & Curtain Bangs Ideal for All Hair Types 2 & 2.5 8-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416DLrBd4OL.jpg",34.45,0.0492,0.0293,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G7RB7RBL",{"asin":275,"title":276,"brand":223,"imageUrl":277,"price":278,"rating":251,"reviews":279,"clickShare90":224,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0FNS8BYCT","The Hair Edit Ceramic Core Hair Rollers for Salon-Quality Volume Professional Grade Thermal Rollers Heat or No-Heat Styling Soft Waves & Bouncy Blowouts Root Lift Long-Lasting Shine 9 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HCg0UGaLL.jpg",13.69,194,0.1043,"2025-08-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNS8BYCT",{"love":284,"hate":355,"returnReasons":421},[285,292,299,306,313,320,327,334,341,348],{"topic":286,"percentOfMentions":287,"verbatims":288},"Quality-Overall",0.1368,[289,290,291],"Good quality","are well made","Still, the performance and quality make this a solid set overall",{"topic":293,"percentOfMentions":294,"verbatims":295},"Ease Of Use",0.12539999999999998,[296,297,298],"Easy to Use","theyre really easy to work with","They are easy to put in",{"topic":300,"percentOfMentions":301,"verbatims":302},"Hair Styling",0.1233,[303,304,305],"They promote beautiful, smooth curls and give you lift and volume","My Routine for the Perfect Blowout:","bouncy curls this way",{"topic":307,"percentOfMentions":308,"verbatims":309},"Size-Overall",0.060599999999999994,[310,311,312],"theyre the perfect size","I like the size options because they give nice volume","Good variety of sizes",{"topic":314,"percentOfMentions":315,"verbatims":316},"Heating",0.0592,[317,318,319],"That is great to hold heat for a bit","heat up quickly","the rollers have great heat retention -- I just blast them with the blow dryer for a few seconds each",{"topic":321,"percentOfMentions":322,"verbatims":323},"Suitability Curly Hair",0.051,[324,325,326],"Perfect for hard to curl hair","not too curly","along with a really long lasting curl",{"topic":328,"percentOfMentions":329,"verbatims":330},"Suitability Straight Hair",0.0336,[331,332,333],"Excellent for setting a roundbrush blowdry","Great for fine hair","which gives my hair a smoother",{"topic":335,"percentOfMentions":336,"verbatims":337},"Durability",0.022400000000000003,[338,339,340],"they are Extremely durable so I think these rollers are going to last a long time","They are durable","they held really well",{"topic":342,"percentOfMentions":343,"verbatims":344},"Value For Money",0.0223,[345,346,347],"affordable","Worth the money","Good value",{"topic":349,"percentOfMentions":350,"verbatims":351},"Soft Feel",0.0213,[352,353,354],"the hair comes out looking smooth","so soft","they deliver a smooth",[356,363,370,377,383,390,396,403,409,415],{"topic":357,"percentOfMentions":358,"verbatims":359},"Suitability Long Hair",0.1232,[360,361,362],"Not for long thick hair","be careful and don't get them srufk n your long hair","not for extra long hair",{"topic":364,"percentOfMentions":365,"verbatims":366},"Hair Related",0.12050000000000001,[367,368,369],"Hair gets stuck","Dont pull hair like some others","Rollers that did not stay in hair",{"topic":371,"percentOfMentions":372,"verbatims":373},"Suitability Short Hair",0.09390000000000001,[374,375,376],"Got stuck in my hair","Final warning: DO NOT USE THIS ON FINE HAIR","Wont stay in my hair",{"topic":307,"percentOfMentions":378,"verbatims":379},0.0634,[380,381,382],"I ordered wrong size","To big","Wish there were more of the small size",{"topic":384,"percentOfMentions":385,"verbatims":386},"Advertised Vs Actual Product",0.057,[387,388,389],"Not as advertised","Not as described","False advertising",{"topic":286,"percentOfMentions":391,"verbatims":392},0.0327,[393,394,395],"Not the Best","Low quality","Mediocre",{"topic":397,"percentOfMentions":398,"verbatims":399},"Strength",0.0316,[400,401,402],"didn't hold very well","A little flimsy","The clips can be a little flimsy",{"topic":342,"percentOfMentions":404,"verbatims":405},0.0273,[406,407,408],"Although the price may seem a bit high","they are on the expensive side","I do consider these to be a bit more expensive",{"topic":293,"percentOfMentions":410,"verbatims":411},0.0264,[412,413,414],"These are difficult to use","honestly I dont love them — they were hard to use","It took 15 minutes for me to get it out",{"topic":416,"percentOfMentions":417,"verbatims":418},"Add-Ons\u002FAttachments",0.0253,[419,420],"Doesn't come with clips","Does Not Stay In Place Even with Clips",[422,424,426,429,431,433,435,438,440,441],{"reason":307,"pct":423},0.192,{"reason":371,"pct":425},0.1779,{"reason":427,"pct":428},"Functionality-Overall",0.1426,{"reason":384,"pct":430},0.1048,{"reason":357,"pct":432},0.0728,{"reason":293,"pct":434},0.050300000000000004,{"reason":436,"pct":437},"Damage\u002FBurn Hair",0.024900000000000002,{"reason":328,"pct":439},0.022000000000000002,{"reason":342,"pct":350},{"reason":442,"pct":443},"Grip",0.0212,[445,449,454,459,464,469],{"term":32,"volume":446,"growthQoq":447,"conversionRate":448},49188,-0.1719,0.0639,{"term":450,"volume":451,"growthQoq":452,"conversionRate":453},"domdom hair rollers",13246,-0.1798,0.0532,{"term":455,"volume":456,"growthQoq":457,"conversionRate":458},"dom dom rollers",9948,0.4922,0.0451,{"term":460,"volume":461,"growthQoq":462,"conversionRate":463},"fromm rollers",5259,0.5833,0.0453,{"term":465,"volume":466,"growthQoq":467,"conversionRate":468},"fromm hair rollers",4145,-0.0149,0.0383,{"term":470,"volume":471,"growthQoq":472,"conversionRate":473},"dom dom rollers for hair",3081,-0.04,0.062,[475,482,487,493,498,503],{"title":476,"href":477,"score":478,"verdict":479,"marketSize":480,"growth90":481},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":483,"href":484,"score":478,"verdict":479,"marketSize":485,"growth90":486},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":488,"href":489,"score":478,"verdict":490,"marketSize":491,"growth90":492},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":494,"href":495,"score":478,"verdict":479,"marketSize":496,"growth90":497},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":499,"href":500,"score":478,"verdict":490,"marketSize":501,"growth90":502},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":504,"href":505,"score":506,"verdict":479,"marketSize":507,"growth90":508},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[510,517,520,527,534,541,548,555,562,569,576,583,590,597,604,611,617,624,631,638],{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":518,"marketSizeTotal":519},10978,8129370268,{"nodeId":521,"label":522,"slug":523,"href":524,"nichesTracked":525,"marketSizeTotal":526},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":528,"label":529,"slug":530,"href":531,"nichesTracked":532,"marketSizeTotal":533},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":535,"label":536,"slug":537,"href":538,"nichesTracked":539,"marketSizeTotal":540},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":542,"label":543,"slug":544,"href":545,"nichesTracked":546,"marketSizeTotal":547},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":553,"marketSizeTotal":554},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":556,"label":557,"slug":558,"href":559,"nichesTracked":560,"marketSizeTotal":561},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":563,"label":564,"slug":565,"href":566,"nichesTracked":567,"marketSizeTotal":568},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":570,"label":571,"slug":572,"href":573,"nichesTracked":574,"marketSizeTotal":575},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":577,"label":578,"slug":579,"href":580,"nichesTracked":581,"marketSizeTotal":582},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":584,"label":585,"slug":586,"href":587,"nichesTracked":588,"marketSizeTotal":589},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":591,"label":592,"slug":593,"href":594,"nichesTracked":595,"marketSizeTotal":596},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":598,"label":599,"slug":600,"href":601,"nichesTracked":602,"marketSizeTotal":603},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":605,"label":606,"slug":607,"href":608,"nichesTracked":609,"marketSizeTotal":610},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":612,"label":613,"slug":614,"href":615,"nichesTracked":252,"marketSizeTotal":616},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",265480238,{"nodeId":618,"label":619,"slug":620,"href":621,"nichesTracked":622,"marketSizeTotal":623},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":625,"label":626,"slug":627,"href":628,"nichesTracked":629,"marketSizeTotal":630},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":636,"marketSizeTotal":637},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":639,"label":640,"slug":641,"href":642,"nichesTracked":643,"marketSizeTotal":644},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]