---
title: "Trend — dnd - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dnd/trend"
last_updated: "2026-08-10T20:57:46.843Z"
locale: en
meta:
  description: "Niche score 52/100 · $2.5M/yr market · 10.1M searches/yr · $20.07 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $2.5M/yr market · 10.1M searches/yr · $20.07 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dnd - Flapen"
---

# **dnd**

**Worth a look**

Shows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list.

Market size 95Growth 18Conversion 15Competition 54Returns 95Price range 87Avg price 88Brand share 16Review moat 24Quality gap 43

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 10.1M searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.80–$98.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,612.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## Trend