---
title: "Disposable Face Towel — $13.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/disposable-face-towel"
last_updated: "2026-08-07T01:19:44.248Z"
locale: en
meta:
description: "Niche score 62/100 · $13.8M/yr market · 8.7M searches/yr · $11.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $13.8M/yr market · 8.7M searches/yr · $11.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Disposable Face Towel — $13.8M/yr Amazon US Niche (2026) - Flapen"
---
# **disposable face towel**
**Launch it**
A $13.8M/yr market growing +2.6% this quarter with returns at 0.3% — clears our launch bar.
Market size 100Growth 28Conversion 96Competition 54Returns 98Price range 69Avg price 48Brand share 61Review moat 23Quality gap 23
**Market size**
**Incredible****$13.8M**
$13.8M/yr · 8.7M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.46–$34.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.75**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,032.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, disposable face towel is a $13.8M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun. Verdict: Launch it — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disposable face towel market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$11.8M–$11.8M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **-7 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**29%**
- CLEAN SKIN CLUB41% - ourmed life12% - Cliganic9% - KeeiZoes3% - Ditoi3% - Nexusoftex3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/disposable-face-towel/trend)
## **Top disposable face towel search terms**
- **face towels**2.1M/yr-6.3%10.2% conv. - **clean towels for face**779K/yr+28.2%9.1% conv. - **face towels disposable**702K/yr+18.6%12.2% conv. - **disposable face towel**1.2M/yr-9.4%8.2% conv. - **disposable washcloths**337K/yr+101.7%3.9% conv. - **clean skin club face towels**749K/yr-29.9%14.4% conv. - **facial towels**425K/yr+0.8%8.2% conv. - **face cloths**310K/yr+10.4%7.2% conv. - **clean towels**324K/yr-22.0%7.9% conv. - **disposable face towels**230K/yr+9.1%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/disposable-face-towel/search-terms)
## **Top disposable face towel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.4M20%$2.8M30%$4.2M40%$5.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clean Skin Club Clean Towels XL 100% USDA Biobased Face Towel Disposable Face Towelette Eczema Association Accepted Makeup Remover Dry Wipes Ultra Soft 1 Pack 50 Ct**CLEAN SKIN CLUB**$17.37**4.8★44,226 rev](https://www.amazon.com/dp/B07PBXXNCY) [2**Reduces Fine Lines and Wrinkles in 6 weeks or Less CLEAN SKIN CLUB Healthy Aging Clean Towels XL Disposable Face Towels XL - 1 Pack (50 count)**CLEAN SKIN CLUB**$17.00**4.5★4,877 rev](https://www.amazon.com/dp/B0F4GPMC2M) [3**Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)**Cliganic**$9.70**4.7★2,147 rev](https://www.amazon.com/dp/B0F8P3GXXH) [4**Ourmed Life Face Towels Disposable Biodegradable Clean Facial Towels for Sensitive Skin Lint- free Face Cloths for Makeup Remover Skincare and Women Cleaning Dry Wipes 100 Count Dot Texture**ourmed life**$9.44**4.4★5,823 rev](https://www.amazon.com/dp/B0CXPRKTDD) [5**Ourmed Life Face Towels Disposable Biodegradable Facial Towels for Sensitive Skin Lint- free Face Wipes for Washing Face Skincare and Makeup Remover Dry Wipes 1012 Extra Large 50 Count**ourmed life**$11.88**4.7★5,535 rev](https://www.amazon.com/dp/B09WMRNPY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Face Towels Disposable Face Towel 100 Count Makeup Remover Dry Wipes Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare**VETYUND**$6.60**362 rev5mo ago](https://www.amazon.com/dp/B0GD84Q4RB) [**Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)**Nexusoftex**$8.56**421 rev6mo ago](https://www.amazon.com/dp/B0GBW82GW4) [**Disposable Face Towels XL 1012 50 Count Ultra Soft Thick Biodegradable Facial Towels Plant Fiber Dry Wipes for Sensitive Skin Makeup Remover & Face Cleansing Skin Friendly Washcloths for Travel**Deluwire**$6.87**161 rev7mo ago](https://www.amazon.com/dp/B0G6YLQTGY) [**grace & stella Face Towels Disposable - Travel Essentials - Ultra-Soft & Absorbent Face Wipes Towelettes - XL Facial Towels for Cleansing & Makeup Removal - Lint-Free Facial Tissue - Vegan (60 Count)**grace & stella**$9.58**1,428 rev9mo ago](https://www.amazon.com/dp/B0DQ17J5YW) [**CLEAN SKIN CLUB Sensitive Skin Clean Towels XL Ultra-Soft Disposable Face Dry Wipes Infused with Aloe & Glycerin XL - 1 Pack (50 count)**CLEAN SKIN CLUB**$17.49**769 rev1y ago](https://www.amazon.com/dp/B0FHRCCPRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disposable Face Towels XL 1012 50 Count Ultra Soft Thick Biodegradable Facial Towels Plant Fiber Dry Wipes for Sensitive Skin Makeup Remover & Face Cleansing Skin Friendly Washcloths for Travel**Deluwire**$6.87**4.8★**▲ 245%**](https://www.amazon.com/dp/B0G6YLQTGY) [**Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)**Nexusoftex**$8.56**4.8★**▲ 154%**](https://www.amazon.com/dp/B0GBW82GW4) [**Face Towels Disposable Face Towel 100 Count Makeup Remover Dry Wipes Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare**VETYUND**$6.60**4.5★**▲ 143%**](https://www.amazon.com/dp/B0GD84Q4RB) [**Borje Face Towels XL Disposable Face Towel 10 x 12 100 Count (2 Packs of 50) 100% USDA Biobased Facial Towelettes Ultra Soft & Hygienic Makeup Remover Dry Wipes for Women Cleansing**Borje**$12.10**4.7★**▲ 75%**](https://www.amazon.com/dp/B0F9F8RVWW) [**grace & stella Face Towels Disposable - Travel Essentials - Ultra-Soft & Absorbent Face Wipes Towelettes - XL Facial Towels for Cleansing & Makeup Removal - Lint-Free Facial Tissue - Vegan (60 Count)**grace & stella**$9.58**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DQ17J5YW)
**~~View all trending →~~**
## **What buyers say about disposable face towel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Soft and smooth”*
**Quality-Overall**14%
*“Amazing Quality”*
**Cleansing**10%
*“cleans my face”*
**Suitability Combination Skin**6%
*“Good for you skin”*
**Value For Money**6%
*“Great deal”*
**Durability**5%
*“they don't break”*
**Ease Of Use**4%
*“easy to remove”*
**Ease Of Cleaning**4%
*“Great for cleaning, too”*
**Size-Overall**4%
*“Fits”*
**Absorbency**4%
*“Absorbs water very well”*
### **What buyers complain about **
**Smell**22%
*“Chemical Smell”*
**Size-Overall**11%
*“because the box is so small”*
**Thickness**7%
*“Actually thick”*
**Value For Money**6%
*“Expensive”*
**Moist/Dry**4%
*“They are dry”*
**Allergies**4%
*“Irritates skin”*
**Quality-Overall**3%
*“Cheap Quality”*
**Advertised Vs Actual Product**2%
*“MISLEADING PRODUCT”*
**Hard Feel**2%
*“not soft”*
**Absorbency**2%
*“NOT absorbent”*
### **Top return reasons **
**Size-Overall**22%
**Advertised Vs Actual Product**12%
**Value For Money**12%
**Smell**12%
**Moist/Dry**5%
**Material Quality**4%
**Functionality-Overall**4%
**Quality-Overall**4%
**Thin**3%
**Hard Feel**3%
## **Common questions**
- **Is disposable face towel profitable to sell on Amazon United States?**
- The niche generates $13.8M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the disposable face towel niche?**
- 20 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in disposable face towel?**
- Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.3%.
- **When does demand for disposable face towel peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the disposable face towel niche?**
- Listings span $6.46–$34.37; the average listing price is $11.75 (sweet spot $15–$100). The average incumbent carries 8,033 reviews — the moat a new listing must climb.
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