---
title: "Trend — disney scrunchies - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/disney-scrunchies/trend"
last_updated: "2026-08-10T18:20:17.214Z"
locale: en
meta:
  description: "Niche score 47/100 · $97K/yr market · 501K searches/yr · $12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $97K/yr market · 501K searches/yr · $12.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — disney scrunchies - Flapen"
---

# **disney scrunchies**

**Skip it**

Soft demand (-20.0% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 15Conversion 19Competition 92Returns 46Price range 55Avg price 55Brand share 86Review moat 58Quality gap 42

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,189.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.66–$26.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$97K**

$97K/yr · 501K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend